New research about “the sunshine vitamin” is now making daily news on a regular basis, with multiple stories on the same day becoming a common occurrence.
“The news about vitamin D is so far-reaching now — from cancer prevention to vitamin D’s role in preventing autism — the reports are becoming more and more common,” Smart Tan Vice President Joseph Levy said.
Another story on Wednesday proclaimed, “Foods provide a better source of vitamin D than sun” — quoting a dermatologist and a nutritionist who suggest that “the sunshine vitamin” can best be obtained through diet and incidental intermittent sun exposure.
“If that was the case, why are a majority of Americans and 97 percent of Canadians vitamin D deficient?” Levy asked. “A lot of people in dermatology are trying to pound a square peg into a round hole when it comes to vitamin D.”