In a small business, the success of a company can be directly tied to how much time the leadership has to focus on truly important tasks. When the unreturned emails, bookkeeping, social media posts and sales reports keep lingering on the every-growing to-do list, it takes away from the big-picture projects that help businesses achieve a greater level of success. Often, entrepreneurs find that their greatest struggle is letting go of the mountains of little tasks that could be easily outsourced.
Instead of relying on a young, part-time employee or hiring a full-time professional for the task, more entrepreneurs are relying on virtual assistants for professional-level expertise and the flexibility of a freelance worker. This is an excellent solution for salons, since the seasonal nature of the business creates a fluctuating need for extra help.