By Jordan Kelly, Marketing Manager, New Sunshine

We all know that trends come and go, but trends in fashion and beauty can change at a quicker pace than most. It’s always fun to see old trends make a comeback (hello, flare jeans!) and new trends develop every year, even every month. It can be difficult to keep up as they continue to evolve, but trends in makeup and skincare can help you market your products and services to new and existing customers. Below are a few current trends in beauty and how they can translate to your sunless offerings.

1. Skinimalism
   This term refers to the happy medium between minimal makeup and your bare skin, and is predicted to be one of the top beauty trends for 2021. People are searching for glowy, natural, everyday makeup for a barely-there look. Cosmetic bronzing lotions and glosses can help achieve this look by evening out complexion and providing an instant bronze. Customers who do not want to commit to the maintenance of self-tanner will enjoy being able to wash off these temporary tanners at the end of the day.

Click here to read the entire article in the July issue of Smart Tan Magazine online.