You’ve been working hard on your advertising. You’re staying on top of your social media game and making sure you’re targeting the right people in the right places. But, are you overlooking some potential revenue that’s right under your nose? Gaining new clients is, of course, a major focus, but your in-store audience is the easiest group to market to and can have a powerful effect on growing your salon’s profits. Visually reiterating key specials throughout the store can help start a conversation and create an additional sale.
So, what different types of in-store marketing can you use for your salon?