In this technologically driven world, media is all around us. We see messages while watching television, browsing the Internet, driving on the freeway, and even while scrolling through Facebook. If we actually critiqued and analyzed each advertisement and every commercial, would we find that most were unique and inventive or that most fell somewhere between unimaginative and uninteresting? Some advertisements are fleeting, disappearing from our minds almost as soon as they appear on the screen without leaving any sort of impact or lasting impression whatsoever. Others, however, are one-of-a-kind art forms, provoking thoughts, emotions, and memories that send chills down our spines, cause us to clutch out loved ones tighter, and tug at our heart strings.

Creative advertising is not far-fetched, but there are definitely elements to consider when trying to convey a message to an audience that they will remembers and that will make them want to buy the product. Here are three factors that make up a creative advertisement.

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