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The Value of New Residents

Monday, November 19th, 2012

Trying to add new, loyal customers to your client list, but don’t know where to find them? The Entrepreneur.com article “Why Your New Neighbors May Hold the Key to Your Business Success” might give you a better idea of where to start. According to an infographic with research compiled by marketing company Welcomemat Services, “contacting new residents within 60 days of their move is 80 times more successful than contacting established residents.”

That’s an enlightening statistic on its own, but data also sheds light on the spending habits of new residents shortly after their move. “New residents spend more in their first six months in town than an established resident does over three years,” a portion of the infographic reads.

More than 42 million households move each year, according to estimates from the U.S. Postal Service, so there’s plenty of new fish in the sea, you just need to go out and reel them in!

Click here to check out the article and infographic, with additional statistics, on Entrepreneur.com.


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