By Katie Phillips, California Tan Sunless

Just like other industries, the sunless industry is constantly searching for new ways to attract customers. As new products and new technologies are introduced, it’s easy to focus on new innovations as selling points to gain new and more frequent customers. With all the attention on innovation it’s easy to miss a vital selling point of sunless tanning, the flexibility.

Many sunless tanners struggle with finding their desired tone, or the level of darkness they want to be. It’s a common misconception that once the solution is applied you have no control over the color. But that’s not the case. Through each step of the spray tanning process customers have choices or flexibility, which allows them to better control and determine the color they get, even after application!

Flexibility in the Shade

Solutions come in various tints and tonalities for different depths and hues of tan. No matter the solution your salon carries, customers still have a choice to make. Want a light glow? Choose a light solution with less DHA. Want a deep, exotic tan? Choose a dark solution with a lot of DHA.

Click here to read the entire article in the latest issue of Smart Tan Magazine online.