By Ashley Wottring, California Tan Sunless
The sunless market is saturated with different brands to choose from, and in some cases each brand has multiple solution options. How can you choose which solution will work best for your salon? Below are a list of questions that you can research or ask when deciding what solution you want to carry in your salon.
- What results do your customers want? Are your customers looking for the darkest tan possible? Do they want the convenience of showering soon after application? Once you best understand your customers, begin researching which brands meet their needs.
- What are the terms of this solution? All products should have an open container symbol that denotes how long the product is good for (i.e. 6, 12, 18 months) based on the ingredients it contains. However, that doesn’t mean your solution will remain stable or usable for that length of time. The most obvious sign of a solution that is not stable is the solution turning green when sprayed. When shopping for solution, it is important to ask what the stability time is on a solution; this will vary from brand to brand. This is especially important because when a solution turns green it should no longer be used and could result in discarding $50 (or more) of your product.
Click here to read the entire article in the latest issue of Smart Tan Magazine online.