By Grant Miller, salon consultant

Most businesses either don’t realize that they have lost clients or don’t know what to do about them.

Lost and inactive clients are a fact of life in every business and in your salon. Part of the reason for clients being inactive in the first place is because most salon owners think that clients will automatically remember them when they need to tan again.

Unfortunately for you, your clients have lots of other things happening in their lives. They have families, kids, jobs, hobbies, and other activities that keep them pretty busy. Despite your best efforts to keep your clients corralled, some still wander off or do forget about you from time to time.

The very good news is that you can get many of them back spending their money with you. At this very moment you are sitting on an untapped diamond mine of lost, old and inactive clients!

Click here to read the entire article in the latest issue of Smart Tan Magazine online.