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We Are Sunshine

Sell to Your Client’s Inner “Me”

Monday, January 16th, 2017

By Brandon Cardinal, Norvell Sunless

Are you ever confused as to what it is you do at your salon when it comes to spray tanning, sunless tanning and or self-tanning. It is our job as an industry to define what each of these terms mean. If we as an industry are confused, imagine what our customers might think. Also, by understanding what these terms mean, we can define them and carrying on being profitable.

Let’s take the first term of sunless tanning. Sunless tanning defines the entire industry. All products and services that do not require UV light to darken the skin.

Spray tanning is the art of a manual and/or automated booth application of a sunless product.

Then there is self-tanning. When you look for a definition of “self,” it is hard to find one that is applicable. But, when you think of yourself, or when I think of myself, I’m thinking of “me.” To find the definition of self-tanning, we have to look at ourselves, or “me.” And, isn’t it true that when we go to a salon, we are thinking of “me.” So, to self-tan is to tan by yourself with yourself for yourself. Or simply call them retail products. This is the art of finding a product that meshes with you, taking this product home and applying it to yourself.

If you want to increase your retail sales when it comes to your self-tanning products, read the following.

Click here to read the entire article in the latest issue of Smart Tan Magazine online.