If you’re looking at red light as just another form of diversification on par with other services you add to build an all-inclusive membership, you’ve got it all wrong. Today’s red light has the potential to play a far more important role in your business.
With the right equipment, red light is a high-end service and a true counterpart to tanning services – not just an ancillary benefit. In fact, many salons are charging more for SmartSun Therapy than they charge for tanning memberships. Used as an add-on to existing EFT memberships, a SmartSun add-on can increase your EFT average significantly. Many salons have included SmartSun Therapy in their all-inclusive memberships, increasing their all-inclusive pricing and making that membership level practically bulletproof. A $100+ membership with high-end tanning, SmartSun Therapy and more is just too good to pass up or give up, especially considering that red light doesn’t have an off-season.
If you’ve been reading about the SST28 in this magazine and on SmartTan.com, you probably have a good idea why its potential profitability is far greater than any other red light equipment seen in tanning businesses today. The keys to effective red light therapy are proximity and power, and no other full-body device on the market provides both high-performance LED red lights and a design that puts the lights as close to the body as possible in order to maximize functional output.