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Putting the ‘U’ in ‘Business’

Tuesday, March 12th, 2013

If you’ve ever been in a leadership position, you know that it can bring on a mini-identity crisis. You have an obligation to uphold policies and improve productivity, which leads so many business owners to take on an arbitrary role of what they think the boss should be like. But as the world gets smaller through social media, we see a turning point where management and customer service tie back into branding. Everyday, we see new examples of businesses that cut through the noise by being personable, relatable and true to themselves.

For leaders that continue to rely on a bossy persona or fake empathy, employees will see through it and customers won’t accept it. In these situations, leaders often lose credibility once their true personality surfaces. Stern managers who reveal their laid-back nature may sacrifice compliance, while more serious managers could be considered untrustworthy or fake when they try too hard to be friendly. A better choice is to utilize the advantages of your unique values in the workplace. Principle can be its own competitive advantage.

But being authentic at work doesn’t come naturally to all of us. If it doesn’t, business owners and leaders should do a little introspection for the benefit of their livelihood.

Click here to read the entire article in the latest issue of Smart Tan Magazine online.


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