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We Are Sunshine

Sell to Your Client’s Inner “Me”

Wednesday, January 10th, 2018

By Brandon Cardinal, Norvell Sunless

Are you ever confused as to what it is you do at your salon when it comes to spray tanning, sunless tanning and or self-tanning. It is our job as an industry to define what …

Tanning is a Natural Process: Dermatologist

Tuesday, January 9th, 2018

“The dogma, now fossilized in print, is that any tan is a sign of skin damage. Tell that to Darwin. Pigmented melanocytes in the skin are a system that protects it from excessive UV, which evolved long before the advent …

Building a Spray Tanning Dynasty in Your Market: Why sunless growth should be your focus in 2018

Monday, January 8th, 2018

Look at the celebs on the red carpet at Hollywood events. Look at the host on your favorite guilty-pleasure reality show. Look at Grand Palms Tanning Resort’s client list, which includes cheerleaders, players and players’ wives from the Denver Broncos …

Vitamin D Regulates Seasonal Depression: Researchers

Friday, January 5th, 2018

The sunshine vitamin may play a greater role in placating Seasonal Affective Disorder than previously thought, researchers now say. Earlier research and common sense have long suggested a relationship between sunshine, vitamin D and SAD, but evidence now shows that …

Throwback Thursday:
Salon Owner Pulled Client from Sinkhole

Thursday, January 4th, 2018

Tanning salon owners and employees are known for going above and beyond with customer service in countless ways, but this one has got to be a first:

When a sinkhole suddenly opened in the parking lot of a Pennsylvania Hollywood …

GQ Profiles the Life of a Spray Tan Artist

Wednesday, January 3rd, 2018

GQ Magazine provided the world with a fascinating glimpse into the life of a celebrity spray tan artist as part of its “Raise Your Game” series on successful professionals from various walks of life.

Dante Fitzpatrick of Beach Bum Tanning …

Vitamin D from Sun is Better: Nutrition Professor

Tuesday, January 2nd, 2018

Get outside and get your vitamin D the natural way, New York University Nutrition Professor Marion Nestle advised NPR listeners, also explaining that obtaining vitamin D through supplementation can be confusing and risky.

“It’s much better to go out in …

Is Free Better than a Discount?

Friday, December 29th, 2017

Of course free is better for the customer, but it may also make for a more effective promotion in the long-run than a discount, according to research.

A study in the Journal of Consumer Research found that offering a discount …