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We Are Sunshine

Large Enough to Serve You, Small Enough to Know You

Thursday, July 20th, 2017

Most kids have a specific vision of what they want to be when they grow up. A doctor. A writer. A teacher. And then there are the kids who have the entrepreneurial gene; and while they may not be able …

Managing Your Image: Define your management style and maintain strong leadership

Wednesday, July 19th, 2017


By Ashley Laabs

When your job involves supervising others, it’s easy to lose sight of the image that you project. From time to time, it’s important to manage your own reputation and leadership style. Different environment require distinctive styles …

Skin Cancer and Nutrition: Stop blaming the sun

Tuesday, July 18th, 2017

By Dr. Marc Sorenson, Sunlight Institute

In the rush by dermatologists and sunscreen companies to demonize sunlight exposure as the universal cause of skin cancers, there has been a total disregard for another factor that strongly protects against, or strongly …

Find a Reason for Customers to Walk Through Your Doors

Monday, July 17th, 2017

By Scott Nichols

As we are in the middle of the summer months, most tanning salons across the country have entered their slow season. We hang on to every dollar saved from the past busy season and look for low …

The Perception of Value

Thursday, July 13th, 2017

By Crystal Rooney, Spray Tan Artists Forum

Years ago, I was shown a video on the psychology of perceived value. They set up a restaurant with simple, undecorated card tables and metal chairs. They brought in a study group to …

Managing Your Salon in the Community

Wednesday, July 12th, 2017

By Tara Sanders, Touchable Tan

As of late, I am seeing more and more tanning salons in despair about sales and client numbers dropping. Though this is a never ending battle for all of us, there are affordable and creative …

Researchers Support UV Exposure In Breakthrough Video

Tuesday, July 11th, 2017

A panel of many of the world’s leading vitamin D researchers released an online video in late 2014 calling for the public to embrace a balanced approach to UV exposure as the most important source of “the sunshine vitamin” and …

Maintain Equipment, Sustain Success: Proper upkeep and timely upgrades keep your business moving forward

Monday, July 10th, 2017

Everybody would probably rather talk about sales, marketing or the next big thing, but none of that is even relevant without equipment that attracts clients and performs effectively to keep them there. There are two sides to that story: maintenance …