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We Are Sunshine

Is Free Better than a Discount?

Friday, December 20th, 2019

Of course free is better for the customer, but it may also make for a more effective promotion in the long-run than a discount, according to research.

A study in the Journal of Consumer Research found that offering a discount …

Take the Mystery Out of Moisturizing

Wednesday, December 18th, 2019

It is a fact that hydrated, well-moisturized skin tans better and holds a sunless glow longer. It is also true that skin comes in different types and the need for each skin type can change seasonally. There are seemingly endless …

Mood and Sunlight: Safely soak it up

Tuesday, December 17th, 2019

By Marc Sorenson, Sunlight Institute

Mood (a good mood) is critical to optimal living, and those who work in natural light experience improvement. In addition, a good mood leads to better performance, behavior and psychological health.

Furthermore, very few things …

Objections to Pricing and How to Answer Them Effectively

Monday, December 16th, 2019

By Michael Vidan

“You are too expensive.”

The normal first reaction to this statement is to get defensive, isn’t it? The next thought is to start to think of ways to reduce your price just to get the business, right?…

Last-Minute Holiday Sales Strategies

Thursday, December 12th, 2019

The holidays are upon us, too quickly for some. Black Friday – known to the tanning community as Bronze Friday – has come and gone, but shopping season is far from over.

Luckily for retailers, procrastination is a growing trend …

Inspired to Hire: Refine your staffing approach to find the best people for the job

Tuesday, December 10th, 2019

No matter how much effort you put into hiring, it’s not a perfect science, and you can never fully ensure that the person you think is right for the job will turn out to be. But, with all the benefits …

Does Your Salon Need a New Year’s Resolution?

Monday, December 9th, 2019

In a poll, more than half of respondents said they do not have a New Year’s Resolution for their indoor tanning business.

There’s a good chance you might not have even thought of a resolution as something you should …

It’s a SAD Time of Year — Can We Cure it with Vitamin D?

Friday, December 6th, 2019

By Dr. Marc Sorenson, Sunlight Institute

A press release from the Vitamin D Society of Canada discusses the need for vitamin D in the winter, in order to reduce the risk and intensity of seasonal affective disorder, or SAD. SAD …