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We Are Sunshine

The Easiest Client to Sell To

Friday, August 16th, 2019

By Grant Miller, salon consultant

Most businesses either don’t realize that they have lost clients or don’t know what to do about them.

Lost and inactive clients are a fact of life in every business and in your salon. Part …

Sunless, Inc., The Global Leader in Spray Tanning Solution and Equipment, Acquired by Castle Harlan and Branford

Wednesday, August 14th, 2019

NEW YORK, August 14, 2019 – Castle Harlan, Inc., the New York private equity firm, announced they have acquired Sunless, Inc., the world’s preeminent manufacturer and marketer of spray tanning equipment, tanning solution and related accessories. For nearly two decades, …

Overcoming the Orange Misconception

Wednesday, August 14th, 2019

By Alyssa Hilliard, Sunless, Inc.

“I’m afraid I’ll look like an Oompa Loompa,” or, “I don’t want to look like Ross from Friends”: These are the comments often made by consumers when asked if they are interested in spray tanning. …

How to Diffuse Defensive Behavior

Tuesday, August 13th, 2019

By Ashley Laabs

Imagine that you have called a meeting with one of your salespeople to discuss her performance. She is a valuable member of the team who consistently closes sales, but you notice that she would be doing better …

American Suntanning Association Statement to Members Regarding Nebraska Cancer Coalition Litigation

Monday, August 12th, 2019

August 9, 2019 — As previously reported, in late 2018 the trial court judge entered summary judgment dismissing our lawsuit against the Nebraska Cancer Coalition (NCC). The judge basically ruled that no cause of action existed because the NCC “Bed …

Sunshine Vitamin Helps NFL Players Make Team: Study

Friday, August 9th, 2019

Football’s here! And, let’s hope your favorite team’s players are soaking up plenty of the sunshine vitamin in training camp.

Players with higher vitamin D levels were less likely to get cut from the team during preseason in a study …

Look the Part: Environment and appearance drive the perception of professionalism and quality

Wednesday, August 7th, 2019

When considering your business’ competitors, you probably think about the tanning salon across town, or the gym door the street, or the hair salon that has a couple tanning units. But, in a sense, you’re also competing independently to show …

Ask Your Way into a Sale

Tuesday, August 6th, 2019

Clearly, tanning is a service industry. But so many salon owners separate customer service and the services that they charge for; in reality, these things are one and the same. The most valuable service you provide for your clients is …