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We Are Sunshine

Put Your Employees on a Pedestal with the Right Training Platform

Wednesday, January 2nd, 2019

By Megan Knoll, Seidman College of Business, Grand Valley State University

When it comes to training your employees, is it really best to just have them learn as they go? Statistics and commentary on the subject show that many employees …

Sell to Your Client’s Inner “Me”

Tuesday, January 1st, 2019

By Brandon Cardinal, Norvell Sunless

Are you ever confused as to what it is you do at your salon when it comes to spray tanning, sunless tanning and or self-tanning. It is our job as an industry to define what …

Vitamin D Regulates Seasonal Depression: Researchers

Monday, December 31st, 2018

The sunshine vitamin may play a greater role in placating Seasonal Affective Disorder than previously thought, researchers now say. Earlier research and common sense have long suggested a relationship between sunshine, vitamin D and SAD, but evidence now shows that …

Differentiating Between Good and Bad Leases

Friday, December 28th, 2018

By: The Lease Coach

As we explain in our new book, Negotiating Commercial Leases & Renewals FOR DUMMIES, a bad lease agreement may hold you back from making a good profit or even result in the closure of your salon. …

Class is Now in Session

Thursday, December 27th, 2018

Welcome to Smart Tan Academy, the new standard in salon training. We know why you’re here – because you want your staff to be the best educated, most effective, adaptable and flat-out best tanning operators in your market. That’s why …

Sun-Starved Town Installed Giant Mirrors for a Brighter Winter

Wednesday, December 26th, 2018

While some might try to convince you otherwise, we all know that humans naturally need, crave, and relish sun exposure. Case in point: It took more than 100 years to accomplish, but one Norwegian town in 2013 completed its mission …

Is Free Better than a Discount?

Friday, December 21st, 2018

Of course free is better for the customer, but it may also make for a more effective promotion in the long-run than a discount, according to research.

A study in the Journal of Consumer Research found that offering a discount …

Mood and Sunlight: Safely soak it up

Thursday, December 20th, 2018

By Marc Sorenson, Sunlight Institute

Mood is essential to a happy life and wellbeing

 Mood (a good mood) is critical to optimal living, and those who work in natural light experience improvement. In addition, a good mood leads to better …