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We Are Sunshine

The Future of Sunshine: Latest equipment technology completes full-body, fined-tuned tanning experience

Thursday, June 10th, 2021

Over the last quarter century, tanning equipment has consistently improved to provide enhanced comfort and results for tanners, as well as more earning potential for business owners. But, for much of that time, there were really no fundamental changes in …

How To Extend The Life Of Your Busy Season…and Make More Money Too!

Wednesday, June 9th, 2021

By Grant Miller

Like most salon owners, I have a love/hate relationship with our business! When the busy season finally hits, it’s great to know that there is still life in this industry. But just about the time everything is …

Diversification with Spray Tanning

Tuesday, June 8th, 2021

By Brandon Cardinal, Norvell

As salons across the country see a steady increase with their spray tanning clients, we continue to pose the question, “How do we continue to grow our sunless business?” It’s a valid question and one that …

Consistency is Key: Maintaining a Better Brand

Monday, June 7th, 2021

By Lydia Calderón

In the ever-changing times we live in, you want your brand to be seen, heard, and remembered. Not only does a successful brand image retain customer loyalty, but it also helps grow sales, and builds a solid …

Sun Avoidance: A Risk Factor for Mortality?

Friday, June 4th, 2021

In a study published in the Journal of Internal Medicine, researchers found that avoiding sun exposure may increase the risk for all-cause mortality in women.

In past articles, we’ve covered the positive and negative aspects of sun exposure. Safe, moderate …

What Are Your Top Priorities?

Wednesday, June 2nd, 2021

By Roger Holmes, Celsius Tannery, ASA Board of Directions Member

So why would I give the American Suntanning Association one single dime of my hard-earned money?

For years, as we grew our professional indoor suntanning business, we watched every line …

How To Thrive During The Second Half of The Year

Tuesday, June 1st, 2021

By Grant Miller

For the purpose of marketing and strategic planning, I like to break down the year into two halves. The first half of the year, I focus on growing the business by getting as many new clients as …

Sunless in the Summer

Monday, May 31st, 2021

By Ivy Potter, Bronze Sol

Just like on the UV side, the sweltering summer months bring a slow season for the sunless industry. When it happens varies from region to region, but the dreaded slow season seems to show up …