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We Are Sunshine

Different Times Call for Different Measures

Friday, August 14th, 2020

By Scott Nichols

This year has definitely been different than anything we have seen before. A lot of us are hanging on to any news that may develop and trying to put any spin on it…a spin that might give …

Are Your Coupons Helping or Hurting?

Thursday, August 13th, 2020

Coupon campaigns can be a great asset to your salon by bringing in new customers or enticing your current customers to make additional purchases. They can be valuable to customers and beneficial to your business — assuming, of course, that …

Can You Achieve an Optimal Vitamin D Level with the Sun?

Wednesday, August 12th, 2020

The GrassrootsHealth panel of expert scientists’ recommended range of vitamin D levels for general health is 40-60 ng/ml (100-150 nmol/L). This is based on overwhelming evidence about the association between vitamin D and many diseases including bone diseases (rickets, osteomalacia, …

Company Culture: The Foundation of Branding

Monday, August 10th, 2020

We talk an awful lot about branding and how to make your brand noticeable, memorable and relatable for customers. Brand recognition and loyalty are priceless when you’re running a business. And while most of us understand the value of branding …

Tanning’s ‘A-Team’: ASA working for industry’s future

Friday, August 7th, 2020

Many people go their entire lives without stumbling into a congressional office in Washington, D.C., for a meeting. American Suntanning Association President Melinda Norton isn’t most people. In the past five years, Norton has held thousands – that’s right, thousands …

The Easiest Client to Sell To

Thursday, August 6th, 2020

By Grant Miller

Most businesses either don’t realize that they have lost clients or don’t know what to do about them.

Lost and inactive clients are a fact of life in every business and in your salon. Part of the …

Vitamin D Level Below 30 ng/ml an Independent Risk Factor for COVID-19

Wednesday, August 5th, 2020

GrassrootsHealth was founded to get the message out that vitamin D levels matter… beginning with a consensus statement from over 40 vitamin D scientists from around the world recommending an optimal target of 40-60 ng/ml (100-150 nmol/L) to prevent disease.…

Five Pillars of Emotional Intelligence: The secret of top-performing managers

Tuesday, August 4th, 2020

Becoming a great manager is a process that is both tough and delicate. You’re only human, but how you wield your strengths and weaknesses have a profound impact on the team dynamic. It’s true that managing others requires a certain …