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We Are Sunshine

More Than a Salon: Gain popularity by positioning as a lifestyle brand

Tuesday, May 8th, 2018

What do brands like Apple, Nike, Whole Foods, and Red Bull have in common? They sell very different products, but one thing they’re all selling is a lifestyle.

These are some of the world’s biggest and best “lifestyle brands,” defined …

How to Turn Facebook ‘Likes’ Into Money

Monday, May 7th, 2018

By Grant Miller, salon consultant

Social media has been without question one of the most popular methods to promote and market your tanning business. Facebook is still the largest and most popular social media site for business purposes. Like all …

Digging Deeper for Customer Service

Friday, May 4th, 2018

Most owners of independent tanning businesses seem to pride themselves on customer service. But what does that really mean? If you think it’s all about being nice and knowledgeable, your salon is missing some of the components that will make …

Increase Efficiency with Smart Salon-Specific Training

Thursday, May 3rd, 2018

While some knowledge is universal, each and every tanning salon has its own unique employees, policies, strengths, weaknesses, challenges and issues. Even salons within the same chain or franchise may have slightly different needs. And of course, as we all …

Stop the War on Women:
Women business owners need your help NOW!

Wednesday, May 2nd, 2018

The American Suntanning Association has created a simple, yet powerful initiative that will get thousands of messages to all of our representatives so our voices will be heard. This program is simple, takes a few minutes a month, and we …

ASA Takes Different Course For 2018 National Trade Show

Tuesday, May 1st, 2018

American Suntanning Association, May 1, 2018 –– Over the past six months, the American Suntanning Association (ASA) has held lengthy discussions with tanning industry vendors and industry leaders to evaluate the pros and cons of hosting a national convention …

Sun Exposure Leads to Better Sleep: Study

Monday, April 30th, 2018

Workers exposed to sunlight through windows on the job got more sleep and reported higher quality of life than those without natural light access at work, in a study published in an online supplement to the journal Sleep.

As …

It’s Lurking Inside Your Salon – Stop it Now!

Monday, April 30th, 2018

Your salon contains many appliances and devices that use water for their operation. And if left unchecked, each has the potential to cause thousands of dollars in damage and shut down your business entirely.

Universal Insurance has developed a check …