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We Are Sunshine

Find a Reason for Customers to Walk Through Your Doors

Monday, July 9th, 2018

By Scott Nichols

As we are in the middle of the summer months, most tanning salons across the country have entered their slow season. We hang on to every dollar saved from the past busy season and look for low …

Managing Your Image: Define your management style and maintain strong leadership

Thursday, July 5th, 2018

By Ashley Laabs

When your job involves supervising others, it’s easy to lose sight of the image that you project. From time to time, it’s important to manage your own reputation and leadership style. Different environment require distinctive styles of …

The Perception of Value

Tuesday, July 3rd, 2018

By Crystal Rooney, Spray Tan Artists Forum

Years ago, I was shown a video on the psychology of perceived value. They set up a restaurant with simple, undecorated card tables and metal chairs. They brought in a study group to …

Vitamin D and Melanoma Risk

Monday, July 2nd, 2018

From GrassrootsHealth

Results from a case-control study, published in a paper by Cattaruzza et al., showed a clear decrease in melanoma risk as vitamin D levels increased. The study included 137 cases of melanoma (blood samples collected at the …

How to Attract the Perfect Customer

Thursday, June 28th, 2018

By Grant Miller, salon consultant

One of the most common questions I receive from salon owners regarding their marketing is, “When marketing to a customer, what is the best thing to offer them to get them into my store?”

Previously, …

End the Tan Tax: Your next message to your U.S. representatives

Wednesday, June 27th, 2018

Help us stop the tan tax and the war against women! ASA will post a different message every two weeks for you to copy and paste into an email to your US representative. There will also be a link that …

Diversification with Spray Tanning

Tuesday, June 26th, 2018

By Brandon Cardinal, Norvell

As salons across the country see a steady increase with their spray tanning clients, we continue to pose the question, “How do we continue to grow our sunless business?” It’s a valid question and one that …

Higher Levels of Vitamin D Reduce Breast Cancer Risk by 80%: New Study

Monday, June 25th, 2018

TORONTO, Ont (June 21, 2018) – A new study of 5,038 women (age 55+) in a pooled cohort of two randomized controlled trials and a prospective cohort has found that women with vitamin D blood levels of ≥150 nmol/L, which …