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We Are Sunshine

Selling Sunless Products to UV Tanners

Wednesday, September 5th, 2018

By Ashley Wottring, California Tan Sunless

Along with their UV tanning lotion, an easy way to  optimize a customer’s tanning experience is by encouraging UV-only tanners to purchase sunless products. By combining both UV and sunless tanning methods, you can …

Help Wanted: Combatting staffing challenges in a burgeoning economy

Tuesday, September 4th, 2018

Have you ever had an employee not show up to work on a Saturday, only to find out they chose to go to a football game or concert rather than live up to their responsibilities? In speaking with a handful …

More is Better: Easy ways to increase your customer base

Friday, August 31st, 2018

By Ashley Laabs

Salon owners are always focused on keeping their clients happy and making the most out of their buying potential, but one of the biggest favors you can do for yourself as slow season creeps along is to …

Tan Tax Repeal Gaining Momentum in D.C.

Thursday, August 30th, 2018

The tan tax repeal effort has been our industry’s calling card in Washington, D.C., for more than five years. The story of businesses closed and jobs lost, as a result of this unfair tax, has opened many doors for our …

Testimonials Provide New Perspectives for Old and New Clients

Wednesday, August 29th, 2018

In a poll, more than 60 percent of indoor tanning businesses said they use customer testimonials as part of their marketing.

Testimonials aren’t just about telling people what a great job you’re doing – it’s also about showing them …

Natural Health Advocate Responds to NYT ‘Jab’ at Vitamin D, Researcher

Monday, August 27th, 2018

After a New York Times article questioned the importance of “the sunshine vitamin” and the motives of the world’s most prominent vitamin D researcher, the CEO of the Organic and Natural Health Association debated the intentions and basis for the …

Managing with Intention

Monday, August 27th, 2018

Becoming a manager is certainly something to be proud of — you have risen through the ranks of employees to an important position. However, with achievement comes challenge, and managing a team certainly has many challenges.

The key to excelling …

Share Your Story

Thursday, August 23rd, 2018

By Lydia Calderón, Smart Tan Marketing Manager

Instagram recently launched Stories, their rendition of Snapchat’s app. Like Snapchat, stories are photos and videos that can be viewed for 24 hours before disappearing. On Instagram, they’re located as little circles at …