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We Are Sunshine

Marketing to Your Customer Base

Tuesday, March 2nd, 2021

By Scott Nichols, salon GM and consultant

Many of us reading this article can probably say they bought a new TV in the past few years. The big excitement in recent years is the 4K TVs that will give you …

Dealing with the Aftermath of Firing an Employee

Monday, March 1st, 2021

It takes a lot of deliberation and effort to bring a new team member on board, especially in small businesses. The strain on resources can be more apparent than at larger companies, meaning the hiring process must be very strategic. …

Sun Exposure and Athletic Performance

Friday, February 26th, 2021

By Marc Sorenson, EdD, Sunlight Institute

Almost no one realizes the dramatic improvement that sun exposure can make on athletic performance. I helped Dr. John Cannell obtain translations of many esoteric and decades-old studies that had been forgotten, probably due …

Changing Perceptions: Salon protocol impacts your business, community and industry

Wednesday, February 24th, 2021

Part of the American Suntanning Association’s mission statement involves “engaging in higher-level discussion about UV exposure and indoor tanning.” The industry association aims to provoke reasonable discussion, involving both sides of the scientific argument, with a goal of finding political …

Your Guide to Checking References

Tuesday, February 23rd, 2021

Any salon owner will tell you that the staff you hire can make or break your business, yet so many tanning businesses fail to implement a thorough hiring process. It requires a tremendous level of responsibility and trustworthiness to put …

Studies Found WHO Report on Sunbeds Unbalanced and Inaccurate

Monday, February 22nd, 2021

The World Health Organization and a European SCHEER Report misrepresented the quality of the research used and omitted relevant confounding information in the groups’ most recent publications on sunbeds, according to research reports published in the journal Anticancer Research.

“We …

Putting the ‘U’ in ‘Business’: Demonstrating your values in the workplace

Friday, February 19th, 2021

If you’ve ever been in a leadership position, you know that it can bring on a mini-identity crisis. You have an obligation to uphold policies and improve productivity, which leads so many business owners to take on an arbitrary role …

Too Good to be True?

Thursday, February 18th, 2021

Hempz Truly Black Complexion Balancing Black Bronzer

Fall truly, madly deeply in love with Hempz Truly Black Complexion Balancing Bronzer.

This incredible formula combines Melanobronze that helps accelerate the melanin in skin for extremely dark bronze color while Meadowfoam Seed …