By Matt Russell, Smart Tan CEO

Steve was a successful tanning salon owner for years and a dear friend. He started his stores when he was single and quickly grew them into a successful and respectable business operation. Over the …

As explored in the previous installment of this series last month, the recruitment process for a sales position in a tanning business is often centered around assessing potential. It’s rare to encounter a flawless candidate, but identifying individuals who exude …

Your indoor tanning business isn’t one size fits all; it’s not a factory. However, unless your customers know why you’re different, they probably think they can put their money down on the counter and get the same tanning experience anywhere. …

Mainstream medicine indeed has it all wrong, the writer concludes after analyzing the types of research on sun and health the tanning industry has been talking about for years, in an article from national publication Outside Magazine.

“As for me, …

Results Worth Paying For

Most of us have used, or are currently using, some sort of red light device in our stores. The most common device found in a tanning salon is a low-pressure lamp device that is probably included …

By Scott Nichols

December, 19, 2009, a mother is praising her neighbor and calling him “Superman” after he lifted a car high enough for her daughter to escape after being trapped under it. In 2012, a 22-year old woman found …

Your employees have been trained on smart skin typing, but do your clients understand what smart tanning means? You might think it’s unnecessary for them to really get it, as long as your tanning consultants are there to guide them …

As the indoor tanning community continues to evolve and grow professionally, the market’s most successful operations continue to focus on key competencies.

1. Recommit Your Business to Sunburn Prevention

The science of sun care is coming back to center, as it …