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We Are Sunshine

Don’t Manage, Lead: Mini Trainings Build Soft Skills Salons Need

Thursday, July 19th, 2018

Even if someone possesses natural leadership traits, there are a number of skills they need to develop to effectively operate a business and maximize the potential of their subordinates. You know training on salon procedures and tanning protocol is a …

Making the Most of the Off-Season

Wednesday, July 18th, 2018

During the off-season, when most salons see a decrease in traffic, it’s easy to diminish (or eliminate) marketing efforts. But marketing shouldn’t be constrained to just the seasonal months. Salons need to be thinking long-term and use the off-season to …

And the Winner Is…

Tuesday, July 17th, 2018

By Lydia Calderón, Smart Tan Marketing Manager

Simple yet effective, Facebook contests are progressing into the new way tanning salons are growing their social media audience. They’re a fun approach to engage users and create a sense of community. Here …

How To Incentivize Your Staff For Peak Performance

Monday, July 16th, 2018

One of the most frustrating issues I have to deal with as a salon owner is the constant need to motivate my staff to sell. After 31 years in retail in various industries, not a lot has changed. You always …

Sunbed Use Part of Legendary Soccer Manager’s Winning Strategy

Thursday, July 12th, 2018

Following France hoisting the World Cup on Sunday, it’s a good time to revisit this article about one of the most famous soccer managers of all time employing sunbeds to aid player performance:

Players getting vitamin D from sunbeds was …

Building Adaptability: Create the best competitive advantage

Wednesday, July 11th, 2018

For decades, America has embraced the idea that bigger is better, especially in business. But in the last five years alone, the major shifts in our industry have proven that the idea is no absolute. An indoor tanning business cultivates …

Skin Cancer and Nutrition: Stop blaming the sun

Wednesday, July 11th, 2018

By Dr. Marc Sorenson, Sunlight Institute

In the rush by dermatologists and sunscreen companies to demonize sunlight exposure as the universal cause of skin cancers, there has been a total disregard for another factor that strongly protects against, or strongly …

Actions Speak Louder than Words: Young salon owner brings political experience, new perspective to ASA board

Tuesday, July 10th, 2018

With nine tanning business locations, a distribution company and more than 100 employees depending on him at the age of 30, Zach Neugebauer has a lot riding on the future of indoor tanning.

So, rather than sitting pat, focusing solely …