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We Are Sunshine

Diversification with Spray Tanning

Thursday, June 18th, 2020

By Brandon Cardinal, Norvell

As salons across the country see a steady increase with their spray tanning clients, we continue to pose the question, “How do we continue to grow our sunless business?” It’s a valid question and one that …

Consistency is Key: Maintaining a Better Brand

Wednesday, June 17th, 2020

By Lydia Calderón

In the ever-changing times we live in, you want your brand to be seen, heard, and remembered. Not only does a successful brand image retain customer loyalty, but it also helps grow sales, and builds a solid …

Sun Avoidance: A Risk Factor for Mortality?

Tuesday, June 16th, 2020

In a study published in the Journal of Internal Medicine, researchers found that avoiding sun exposure may increase the risk for all-cause mortality in women.

In past articles, we’ve covered the positive and negative aspects of sun exposure. Safe, moderate …

Good News: Benefits of UV are trending in research and media

Thursday, June 11th, 2020

As the news cycle continues to revolve around COVID-19, the benefits of UV exposure have also been drawn into the spotlight. Amongst all the bad news in the world right now, it’s a glimmer of hope in the battle against …

Important Changes to Paycheck Protection Program

Wednesday, June 10th, 2020

Joint Statement by Treasury Secretary Steven T. Mnuchin and SBA Administrator Jovita Carranza Regarding Enactment of the Paycheck Protection Program Flexibility Act

WASHINGTON—U.S. Treasury Secretary Steven T. Mnuchin and Small Business Administration (SBA) Administrator Jovita Carranza issued the following …

How To Thrive During The Second Half of The Year

Wednesday, June 10th, 2020

By Grant Miller, Salon Consultant

For the purpose of marketing and strategic planning, I like to break down the year into two halves. The first half of the year, I focus on growing the business by getting as many new …

Sunless in the Summer

Tuesday, June 9th, 2020

By Ivy Potter, Image Sun Tanning Centers of NW Indiana

Just like on the UV side, the sweltering summer months bring a slow season for the sunless industry. When it happens varies from region to region, but the dreaded slow …

Five Types of Email for Better ROI

Tuesday, June 9th, 2020

Email marketing can be tough if you don’t have a dedicated marketing department. If you find yourself staring blankly at the keyboard, trying to decide what to email your customers this month, it might be time for you to develop …