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We Are Sunshine

Your Spray Space is Talking

Monday, May 20th, 2019

In a unique way, your spray tan room is telling clients who you are, how you operate and what they can expect from your services. Consider the presentation of your spray space as a first impression of your sunless services.…

What’s Your Type? Personality testing and the hiring process

Friday, May 17th, 2019

By Laura George, The Hot Spot Tanning Salon

How do you select the right new hire when almost every applicant states that they have great customer service skills, are trustworthy, reliable, friendly, and fast learners? You interview them for 10 …

Staying Slim with Sunlight

Thursday, May 16th, 2019

By Dr. Marc Sorenson, Sunlight Institute

Stay slim with sun exposure? New, never considered research adds a reason to stay active in the sun. The blue-light spectrum of sunlight, a spectrum that can penetrate the skin, can cause subdermal fat …

Expand Sunless Business with Competition Tanning

Tuesday, May 14th, 2019

By Ivy Potter, Image Sun Tanning Centers of NW Indiana

Could you be missing an opportunity to add to your bottom line? The thriving health and fitness industry has carved a niche for sunless success. Bodybuilding and Fitness Competitions are …

Make the Most of a Small Marketing Budget

Monday, May 13th, 2019

Owning a small business usually means you’re operating on a smaller budget when it comes to your marketing and promotion. Unfortunately, some small business owners experiencing a rough patch or low sales tend to cut marketing and promotion to save …

Tanners Have Canada’s Highest Vitamin D Levels

Friday, May 10th, 2019

People who use sunbeds have the highest vitamin D levels of any group in Canada, according to a study by Dr. Gerry Schwalfenberg, an Edmonton physician who has written several papers on vitamin D.

According to Schwalfenberg’s paper, regular sunbed …

Salons Stay on Top of Metrics

Thursday, May 9th, 2019

In a poll, just under 50 percent of salons said they check their customer metrics, such as per person average, on a daily basis.

Forty-nine percent answered every day, 18 percent said they check their metrics weekly, 18 percent …

Retail Powerhouse, Part II: Add revenue with products that complement sunless and other services

Wednesday, May 8th, 2019

In Part 1 of this series in the April edition of Smart Tan Magazine, we discussed boosting retail revenue by focusing intently on selling more skin care, bath and beauty and specialty tanning products. Those categories are comprised of a …