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We Are Sunshine

Tanning is a Natural Process: Dermatologist

Tuesday, January 10th, 2023

“The dogma, now fossilized in print, is that any tan is a sign of skin damage. Tell that to Darwin. Pigmented melanocytes in the skin are a system that protects it from excessive UV, which evolved long before the advent …

Building a Team Starts With You

Monday, January 9th, 2023

By Scott Nichols

In today’s world, most of us watch video clips online. If you’re like my son, you watch sports clips of athletes making the last-minute shot, touchdown or goal. What’s not shown is the other 99% of the …

Sunshine Vitamin Regulates Seasonal Depression: Researchers

Friday, January 6th, 2023

The sunshine vitamin may play a greater role in placating Seasonal Affective Disorder than previously thought, researchers now say. Earlier research and common sense have long suggested a relationship between sunshine, vitamin D and SAD, but evidence now shows that …

Palm Beach Tan® Expands Footprint With Acquisition of At The Beach

Thursday, January 5th, 2023

The acquisition includes 58 locations across Oklahoma, Kansas, California and Colorado

DALLAS, Texas — Jan. 4, 2023 Palm Beach Tan, Inc., the nation’s largest indoor tanning provider, today announces the acquisition of the At The Beach tanning chain,

Non-UV Light Therapy is Scientifically Proven and Universally Accepted

Wednesday, January 4th, 2023

Today, red light therapy is universally accepted both medically and, just as importantly, socially. The medical and scientific community recognizes that these devices provide benefits without any potential adverse effects from overexposure. According to the Cleveland Clinic’s website, one of …

Is Free Better than a Discount?

Tuesday, January 3rd, 2023

Of course free is better for the customer, but it may also make for a more effective promotion in the long-run than a discount, according to research.

A study in the Journal of Consumer Research found that offering a discount …

Sell to Your Client’s Inner “Me”

Monday, January 2nd, 2023

By Brandon Cardinal, Sunless, Inc.

Are you ever confused as to what it is you do at your salon when it comes to spray tanning, sunless tanning and or self-tanning. It is our job as an industry to define what …

A Modern Approach to Product Marketing and Sales

Friday, December 30th, 2022

In examining your opportunities make 2023 as profitable as possible, one really stands out as virtually limitless: Increasing product sales. There’s realistically only so many tanning memberships and sessions you can sell. Only a percentage of women in your community …