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We Are Sunshine

6 Things You Wish Your Customers Knew

Wednesday, January 8th, 2020

By Ashley Laabs

Through the course of working in a retail environment, you’ll invariably come across difficult clients. But if they only knew what you did, the world would just be a better place for it! Here are some of …

Something to Talk About: Make a big deal out of small changes to help generate buzz and traffic as tanning season approaches

Tuesday, January 7th, 2020

Hopefully you had a splendid holiday season, both personally and for your tanning business! Ideally it was filled with friends, family, good food and good times at home, and plenty of event tanners and gift purchasers at the salon. But, …

Tanning is a Natural Process: Dermatologist

Monday, January 6th, 2020

“The dogma, now fossilized in print, is that any tan is a sign of skin damage. Tell that to Darwin. Pigmented melanocytes in the skin are a system that protects it from excessive UV, which evolved long before the advent …

Put Your Employees on a Pedestal with the Right Training Platform

Friday, January 3rd, 2020

By Megan Knoll, Seidman College of Business, Grand Valley State University

When it comes to training your employees, is it really best to just have them learn as they go? Statistics and commentary on the subject show that many employees …

Sell to Your Client’s Inner “Me”

Tuesday, December 31st, 2019

By Brandon Cardinal, Norvell Sunless

Are you ever confused as to what it is you do at your salon when it comes to spray tanning, sunless tanning and or self-tanning. It is our job as an industry to define what …

Vitamin D Regulates Seasonal Depression: Researchers

Monday, December 30th, 2019

The sunshine vitamin may play a greater role in placating Seasonal Affective Disorder than previously thought, researchers now say. Earlier research and common sense have long suggested a relationship between sunshine, vitamin D and SAD, but evidence now shows that …

Class is Now in Session

Tuesday, December 24th, 2019

Welcome to Smart Tan Academy, the new standard in salon training. We know why you’re here – because you want your staff to be the best educated, most effective, adaptable and flat-out best tanning operators in your market. That’s why …

Sun-Starved Town Installed Giant Mirrors for a Brighter Winter

Monday, December 23rd, 2019

While some might try to convince you otherwise, we all know that humans naturally need, crave, and relish sun exposure. Case in point: It took more than 100 years to accomplish, but one Norwegian town in 2013 completed its mission …