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We Are Sunshine

Proper Certification Key to Future in Tanning: As professional standards increase, so should operator training

Monday, October 14th, 2019

Training is training, right? Not according to successful tanning salons in today’s market. In fact, many successful business leaders will tell you that their operator training is arguably the most important part of ensuring a customer’s positive experience.

Amy Ringler …

Management for Newbies: Four steps for making the right impression

Friday, October 11th, 2019

You worked your way up through the ranks of your peers and continued to show initiative until your boss recognized the ambition gleaming in your eyes. Now you’re the manager. In those first moments, your new title is like a …

Treat Your New Services Like New Businesses

Wednesday, October 9th, 2019

By Scott Nichols, salon manger and consultant

In today’s industry, many salon owners are looking to bring in new services such as sunless, spa and cosmetic services. These services can enhance the bottom line and be the extra income you …

Cleanliness is the Top Concern for Tanning Clients

Tuesday, October 8th, 2019

Your salon spends time, money, and effort attracting and keeping good customers, but you could lose them in a second with just one slip up on cleaning duties. And even worse than losing a valued client is the negative word …

The Modern Mix: Is your business well equipped for the future of indoor tanning?

Monday, October 7th, 2019

The best way to predict the future is to examine what’s already happened in the past. In the context of tanning equipment, salon offerings have evolved rapidly in recent history. With new advancements, plentiful amenities, and luxurious visual appeal, many …

Sun Safer Than Supplements: Research Paper

Thursday, October 3rd, 2019

By Marc Sorenson, Sunlight Institute

In a scientific paper, Dr. MS Razzaque shows that there may be some downsides to vitamin D supplementation, including “cardiovascular events and beyond.” He also states that “since hypovitaminosis D status usually reflects reduced sunlight …

Are You Making it Easy for Clients to Buy from You?

Wednesday, October 2nd, 2019

By Grant Miller, salon consultant

I am frequently amazed how difficult some retailers make it for you to give them your money. The “sales prevention” department is, unfortunately, alive and well all across the country. They unintentionally put up all …

Salons Help Prevent Sunburns: Poll

Tuesday, October 1st, 2019

More than 9 out of 10 tanning facilities say they have clients who — prior to coming to their salons — could not get a suntan outdoors without sunburning, according to a poll.

According to the poll, 92 percent …