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We Are Sunshine

Treat Your New Services Like New Businesses

Monday, October 23rd, 2017

By Scott Nichols, UV Utilities

In today’s industry, many salon owners are looking to bring in new services such as sunless, spa and cosmetic services. These services can enhance the bottom line and be the extra income you need. But …

Scottish Soccer Manager Encourages Team to Tan

Friday, October 20th, 2017

Vitamin D is part of the team’s “prescription” and they should visit warmer climates or use sunbeds to get it, Rangers F.C. manager Pedro Caixinha told the media recently.

“Pedro Mendes told me about the need for sunlight. He used …

Natural Beauty: Know what your spray solution is made of

Thursday, October 19th, 2017

By Brandon Cardinal, Norvell Sunless

Naturally, everyone loves a spray tan. As an industry, we all understand the pressures that have been placed on, above and over UV tanning. But the constant pressures  of all-natural, organic and healthy ingredients continue …

Get Ready for Vitamin D Day

Wednesday, October 18th, 2017

Vitamin D Council — Vitamin D Day is a day to recognize vitamin D deficiency as a world problem.

Researchers agree that at least one third of the world is deficient in vitamin D, and some scientists even think a …

Reap the Rewards: Exceptional loyalty programs combat competitors and seasonality

Monday, October 16th, 2017

As you know, your business is not only competing with other salons, but also with Mother Nature. The extreme disparity in revenue throughout the year isn’t seen in many other service industries. Even if you’ve compensated well during busy season, …

The Power of an ‘Irresistible Offer’

Friday, October 13th, 2017

By Grant Miller, salon consultant

Columbia House, the company that was famous for one of the most successful and irresistible offers ever, filed for bankruptcy in 2015. Ending their business was mostly due to the changing of customers’ buying and …

UV is Beneficial for Older People: Researcher

Thursday, October 12th, 2017

Dr. Richard Weller, who introduced us to the benefits of nitric oxide production from UV light in 2013, also wrote a paper promoting the importance of sun exposure for older people, as summarized by Dr. Marc Sorenson for the Sunlight …

The Finer Things in Tanning

Wednesday, October 11th, 2017

Frank Dimarco and John Bonamici have been business partners for eight years now, and while they might not actually finish each other’s sentences, they’ve always naturally complemented each other, which allows them to accomplish bigger and better things together. To …