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We Are Sunshine

Crafting Search Ads that Drive Clicks and Sales

Monday, September 17th, 2018

By now you know that Google AdWords is a major tool for business success in our digital age. AdWords allows your business to be found by people looking for your services and is a strong platform for converting those people …

The Four Secrets of Tanning Salon Success

Friday, September 14th, 2018

By Grant Miller, salon consultant

These four “secrets” may seem obvious at first, but you’ll want to look closely at your business and see how you can improve each one to maximize your salon revenues. This is particularly important as …

Keeping Employees and Reducing Turnover

Thursday, September 13th, 2018

By Scott Nichols, salon operator and consultant

As I write this article this month, we are currently facing a hot summer and an employee shortage – two items when combined can be hard on a company. There’s not much we …

Changing Perceptions: Salon protocol impacts your business, community and industry

Wednesday, September 12th, 2018

Part of the American Suntanning Association’s mission statement involves “engaging in higher-level discussion about UV exposure and indoor tanning.” The industry association aims to provoke reasonable discussion, involving both sides of the scientific argument, with a goal of finding political …

Take Control of Your Success

Tuesday, September 11th, 2018

By Ashley Laabs

You can be successful no matter what. Have you ever told yourself that? It’s true! If you stop letting the uncontrollable control you, your business can continue to grow and thrive.

No one can deny that the …

Say Yes to Self Tanners

Monday, September 10th, 2018

Self tanners are in demand, so much so that they have garnered permanent self space at most major retail and specialty beauty stores.That means salon clients are buying these products. As experts in sunless, they should by them from us.…

Science Says Sun Exposure Improves Sex Life (And Not Just Because Tans are Sexy)

Friday, September 7th, 2018

It’s no secret that everyone looks and feels a little sexier with a nice tan. But that’s apparently not the only way sunshine can improve your sex life. Exposure to bright lights, similar to sunlight, tripled reported sexual satisfaction in …

The Easiest & Most Profitable Way To Have Your Staff Sell More

Thursday, September 6th, 2018

Last month we talked about incentivizing your staff to sell/perform better and about the concept of how owners need to inspect what they expect from their staff.

If you are a salon owner, you need to except the fact that …