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We Are Sunshine

And the Winner Is…

Thursday, July 11th, 2019

By Lydia Calderón, Smart Tan Marketing Manager

Simple yet effective, Facebook contests are progressing into the new way tanning salons are growing their social media audience. They’re a fun approach to engage users and create a sense of community. Here …

Sunbed Use Part of Legendary Soccer Manager’s Winning Strategy

Wednesday, July 10th, 2019

Following the United States women hoisting the World Cup on Sunday, it’s a good time to revisit this article about one of the most famous soccer managers of all time employing sunbeds to aid player performance:

Players getting vitamin D …

Time is Money: Make the most of your most valuable off-season asset

Tuesday, July 9th, 2019

It’s often said that “time is worth more than money,” and this time of year in the tanning business, we sure hope that’s true.

Regardless of your position on that statement, we can probably agree that during summer and fall, …

Building Adaptability: Create the best competitive advantage

Monday, July 8th, 2019

For decades, America has embraced the idea that bigger is better, especially in business. But in the last five years alone, the major shifts in our industry have proven that the idea is no absolute. An indoor tanning business cultivates …

Find a Reason for Customers to Walk Through Your Doors

Friday, July 5th, 2019

By Scott Nichols

As we are in the middle of the summer months, most tanning salons across the country have entered their slow season. We hang on to every dollar saved from the past busy season and look for low …

Skin Cancer and Nutrition: Stop blaming the sun

Wednesday, July 3rd, 2019

By Dr. Marc Sorenson, Sunlight Institute

In the rush by dermatologists and sunscreen companies to demonize sunlight exposure as the universal cause of skin cancers, there has been a total disregard for another factor that strongly protects against, or strongly …

Managing Your Image: Define your management style and maintain strong leadership

Tuesday, July 2nd, 2019

By Ashley Laabs

When your job involves supervising others, it’s easy to lose sight of the image that you project. From time to time, it’s important to manage your own reputation and leadership style. Different environment require distinctive styles of …

The Perception of Value

Friday, June 28th, 2019

By Crystal Rooney, Spray Tan Artists Forum

Years ago, I was shown a video on the psychology of perceived value. They set up a restaurant with simple, undecorated card tables and metal chairs. They brought in a study group to …