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We Are Sunshine

A 5-Point Plan for Growing Your Business

Thursday, September 1st, 2022

By Scott Nichols

I want to lay out a 5-point plan to help you grow your business to the next level. I understand this is easier said than done, but my hope is within 60 to 90 days of implementing …

Educate While They Wait: Lobby video instills confidence

Wednesday, August 31st, 2022

Instill confidence while your customers are in your lobby or throughout other parts of your salon with Smart Tan’s Lobby Video. This video is designed to be looped or to be added to your salon’s video rotation with several segments …

Sunlight and Health: ‘God’s Gift to Mankind’

Tuesday, August 30th, 2022

By Marc Sorenson, Sunlight Institute

Sunlight and health, from the earliest human civilizations to our current battle with COVID-19, have an inseparable link. Dr. John Fielder’s exceptionally well-written paper, History of Heliotherapy, provides insight into the past. Many ancients …

Heighten the Experience

Monday, August 29th, 2022

By Lisa Saavedra, Devoted Creations & Selfie Glow

There is one common factor that all super-successful salons have – a great customer experience. It’s more than just an inviting environment, which of course helps. The customer experience extends even to …

Managing with Intention

Friday, August 26th, 2022

Becoming a manager is certainly something to be proud of — you have risen through the ranks of employees to an important position. However, with achievement comes challenge, and managing a team certainly has many challenges.

The key to excelling …

7 Reasons You Should Be Selling Online

Thursday, August 25th, 2022

By John Toston, Tan-Link

Your business closes when your salon closes. However, there is no reason to be ever closed to a paying customer. The best time to sell to a customer is when they are already online browsing your …

What Can You Say? Clarifying Customer Communications

Tuesday, August 23rd, 2022

Thousands of studies now point to potential benefits of vitamin D and UV exposure. It’s important that tanning professionals understand how this research is going to continue to unfold and impact their business.

But as an indoor tanning professional, you …

Keys to Executing Profitable Promotions

Monday, August 22nd, 2022

Promotional discounts or incentives can be great assets to your salon by bringing in new customers or enticing your current customers to make additional purchases. They can be valuable to customers and beneficial to your business — assuming, of course, …