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We Are Sunshine

Experience Comes in Handy

Friday, August 30th, 2019

Bruce Williams, Vice President of Technical Service, PC Tan

 Even if you have a resident “handyman” in your tanning business, a little extra experience and expertise can certainly come in handy when it comes to your most valuable equipment. With …

Share Your Story

Thursday, August 29th, 2019

By Lydia Calderón

Instagram launched Stories, their rendition of Snapchat’s app, last year. Like Snapchat, stories are photos and videos that can be viewed for 24 hours before disappearing. On Instagram, they’re located as little circles at the top of …

Diversify Your Sunless Clientele

Wednesday, August 28th, 2019

By Ivy Potter, Image Sun Tanning of NW Indiana

Ethnic skin is a broad-ranging category that includes people of non-European descent. Historically, individuals whose skin contains more melanin have avoided the sun and even sought out skin lightening beauty services. …

Testimonials Provide New Perspectives for Old and New Clients

Tuesday, August 27th, 2019

In a poll, more than 60 percent of indoor tanning businesses said they use customer testimonials as part of their marketing.

Testimonials aren’t just about telling people what a great job you’re doing – it’s also about showing them …

Managing with Intention

Monday, August 26th, 2019

Becoming a manager is certainly something to be proud of — you have risen through the ranks of employees to an important position. However, with achievement comes challenge, and managing a team certainly has many challenges.

The key to excelling …

What Can You Say? Clarifying Customer Communications

Friday, August 23rd, 2019

By Joe Levy

Thousands of studies now point to potential benefits of vitamin D and UV exposure. I’ve been following the evolution of this science for 21 years as a big part of my job. It’s important that tanning professionals …

Company Culture: The Foundation of Branding

Wednesday, August 21st, 2019

We talk an awful lot about branding and how to make your brand noticeable, memorable and relatable for customers. Brand recognition and loyalty are priceless when you’re running a business. And while most of us understand the value of branding …

Can You Achieve an Optimal Vitamin D Level with the Sun?

Monday, August 19th, 2019

The GrassrootsHealth panel of expert scientists’ recommended range of vitamin D levels for general health is 40-60 ng/ml (100-150 nmol/L). This is based on overwhelming evidence about the association between vitamin D and many diseases including bone diseases (rickets, osteomalacia, …