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We Are Sunshine

Flying Off the Shelf: What’s trending in tanning product preferences, pricing, and sales?

Tuesday, September 13th, 2022

Skin care is trending, and that’s good news for tanning business.

Today’s tanning and skin care product offerings from industry suppliers are far more complex, multidimensional, diversified, and often more expensive. More is better for salons who can make more …

Crafting Search Ads that Drive Clicks and Sales

Tuesday, September 13th, 2022

By now you know that Google Ads is a major tool for business success in our digital age. Google Ads allows your business to be found by people looking for your services and is a strong platform for converting those …

Paying Attention to Staff Pays Off

Monday, September 12th, 2022

By Scott Nichols

Employees are your most important assets in the salon you run. Let me clarify: The most important person is the employee who is helping your customers, plain and simple, and there shouldn’t be any argument to that.…

The Easiest & Most Profitable Way To Have Your Staff Sell More

Friday, September 9th, 2022

By Grant Miller

If you are a salon owner, you need to accept the fact that most staff will never be as motivated and good at selling as you probably are. It’s really not their fault. Most staff members are …

Take Control of Your Success

Thursday, September 8th, 2022

By Ashley Laabs

You can be successful no matter what. Have you ever told yourself that? It’s true! If you stop letting the uncontrollable control you, your business can continue to grow and thrive.

No one can deny that the …

Science Says Sun Exposure Improves Sex Life (And Not Just Because Tans are Sexy)

Wednesday, September 7th, 2022

It’s no secret that everyone looks and feels a little sexier with a nice tan. But that’s apparently not the only way sunshine can improve your sex life. Exposure to bright lights, similar to sunlight, tripled reported sexual satisfaction in …

Share Your Story

Tuesday, September 6th, 2022

By Lydia Calderón

Like Snapchat, Instagram stories are photos and videos that can be viewed for 24 hours before disappearing. On Instagram, they’re located as little circles at the top of your Instagram feed and can also be viewed on …

Testimonials Provide New Perspectives for Old and New Clients

Friday, September 2nd, 2022

In a poll, more than 60 percent of indoor tanning businesses said they use customer testimonials as part of their marketing.

Testimonials aren’t just about telling people what a great job you’re doing – it’s also about showing them …