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We Are Sunshine

New Studies Find WHO Report on Sunbeds Unbalanced and Inaccurate

Monday, February 5th, 2018

Feb. 4, 2018 (Kelowna, BC) – The World Health Organization and a European SCHEER Report mispresented the quality of the research used and omitted relevant confounding information in the groups’ most recent publications on sunbeds, according to research reports published …

Build a Winning Team for Your Salon

Monday, February 5th, 2018

You can have the best location, the best equipment, marketing and product selection, but your indoor tanning business will still only be as good as the team that runs it.

The key word here is “team.” If your employees are …

Customers First, Money Follows: Six customer service phrases to live by

Friday, February 2nd, 2018

By Ashley Laabs

In indoor tanning businesses, bad customer service can quickly overshadow any products or services on the menu. Sometimes, it’s as simple as posture, tone of voice, or using the wrong wording with a client who is on …

Creating a Game-Changer: Simple steps that lead to great ideas

Tuesday, January 30th, 2018

While our personal goals of hitting the gym may get put on the backburner by spring, now is a great time to use the resources you have to achieve your business goals. Instead of waiting for inspiration to strike, create …

Sunbeds are Vitamin D Machines: Sunlight Institute

Monday, January 29th, 2018

By Dr. Marc Sorenson, Sunlight Institute

The Vitamin D Society of Canada recently issued a significant news release: New research reported on the vitamin D effects of tanning salon sunbeds and vitamin D. The study was published in the journal …

Many Salons Lack Loyalty Programs: Poll

Friday, January 26th, 2018

In a poll, nearly two-thirds of indoor tanning business said they do not have a customer loyalty or rewards program.

They may be something that takes a back seat to more pressing matters for many salon owners, but it’s …

Paper Reiterates UV’s Link to ‘Overall Good Health’

Thursday, January 25th, 2018

The cardiovascular impact of sunlight — reducing blood pressure by triggering the release of nitric oxide from the skin — outweighs any potential risk factors of exposure, researcher Dr. Richard Weller wrote in a 2016 paper published in the journal …

Generational Marketing: Maybe we’re not so different after all

Wednesday, January 24th, 2018

By Kizer and Bender

Here’s a headline for you: We’re beginning to think that maybe we are all not that different, and where we are different is technology based – the technology that was available to you when you were …