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We Are Sunshine

The Magnificent Sun, UV, and What They Do for Our Bodies and Minds

Monday, July 12th, 2021

By Dr. Marc Sorenson, Sunlight Institute

How important is UV? A transcendentally important scientific paper, by Dr. AT Slominski and colleagues, has added significant information about UV (sunlight) for skin. In addition, it explains the intricate connection between sunlight and …

Knowledge is Power: Study client and sales data to learn how to grow your business

Friday, July 9th, 2021

One of the greatest assets small businesses possess is adaptability – the capacity to make beneficial adjustments at a moment’s notice. There are countless ways you can modify your pricing, promotions or sales techniques to make your business more profitable. …

How To Incentivize Your Staff For Peak Performance

Wednesday, July 7th, 2021

By Grant Miller

One of the most frustrating issues I have to deal with as a salon owner is the constant need to motivate my staff to sell. After more than 30 years in retail in various industries, not a …

And the Winner Is…

Tuesday, July 6th, 2021

By Lydia Calderón

Simple yet effective, Facebook contests are progressing into the new way tanning salons are growing their social media audience. They’re a fun approach to engage users and create a sense of community. Here are some contests to …

Sunbed Use Part of Legendary Soccer Manager’s Winning Strategy

Monday, July 5th, 2021

Players getting vitamin D from sunbeds was part of the winning strategy of one of the world’s all-time great soccer managers, according to a study conducted by the Harvard School of Business.

“At a successful club like Manchester United, no …

Learn to Say No

Thursday, July 1st, 2021

By Scott Nichols

The hardest thing that I face every day is having the ability to say the word “no”! I struggle with this because if I feel I can help someone, I want to help them. It’s not until …

Building Adaptability: Create the best competitive advantage

Wednesday, June 30th, 2021

For decades, America has embraced the idea that bigger is better, especially in business. But in the last five years alone, the major shifts in our industry have proven that the idea is no absolute. An indoor tanning business cultivates …

Maintain Equipment, Sustain Success

Tuesday, June 29th, 2021

Everybody would probably rather talk about sales, marketing or the next big thing, but none of that is even relevant without equipment that attracts clients and performs effectively to keep them there. There are two sides to that story: maintenance …