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We Are Sunshine

Leaving So Soon? How to improve employee retention

Friday, November 3rd, 2017

Do you know if your employees are satisfied with their jobs? It’s a scary question if you think about it. Even though most salon owners will admit that they don’t expect their 18-year-old bed cleaner to work part-time forever, few …

Can Sun Exposure Alleviate Hypertension?

Thursday, November 2nd, 2017

By Marc Sorenson, Sunlight Institute

Hypertension, or chronic high blood pressure, is determined by the amount of blood the heart pumps and the amount of resistance to blood flow in the arteries. The more blood the heart pumps and the …

Salons Educate Clients on Outdoor Sun Safety

Wednesday, November 1st, 2017

With winter and holiday vacations to warm destinations on the horizon, outdoor sun safety is as important as ever this time of year. It’s a good thing 83 percent of indoor tanning businesses said they teach their clients sunburn prevention …

Coaching Your Sales Staff

Tuesday, October 31st, 2017

Sales is a key component to any thriving retail business, and it’s not an easy skill to master. Every salon relies on its staff to demonstrate this ever-changing skill while working as a team to provide clients with a pleasant …

Get to Know Your Customers

Monday, October 30th, 2017

You may want to market to everyone, but defining a specific audience has the power to grow your business exponentially. Through learning various factors about your main customers, you can cater to their needs and help better understand their motives. …

New Study Falsely Alleges Salons are Non-Compliant with Teen-Age Standards

Friday, October 27th, 2017

ASA, Oct. 27, 2017 — Authors of a University of Wisconsin survey-study published Thursday alleging non-compliance by U.S. tanning salons with different state age restriction regulations may have fraudulently misrepresented the telephone survey’s findings.

“This was a telephone survey. No …

A Winning Social Media Strategy

Wednesday, October 25th, 2017

By Ashley Laabs

Why do you have a social media page for your business? If your answer has anything to do with what other companies are doing or how many consumers are on a platform, you might be missing a …

Management for Newbies: Four steps for making the right impression

Tuesday, October 24th, 2017

You worked your way up through the ranks of your peers and continued to show initiative until your boss recognized the ambition gleaming in your eyes. Now you’re the manager. In those first moments, your new title is like a …