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We Are Sunshine

Are You Making it Easy for Clients to Buy from You?

Friday, September 28th, 2018

By Grant Miller, salon consultant

I am frequently amazed how difficult some retailers make it for you to give them your money. The “sales prevention” department is, unfortunately, alive and well all across the country. They unintentionally put up all …

Salons Help Prevent Sunburns: Poll

Thursday, September 27th, 2018

More than 9 out of 10 tanning facilities say they have clients who — prior to coming to their salons — could not get a suntan outdoors without sunburning, according to a SmartTan.com poll.

According to the poll, 92 percent …

Sun Safer Than Supplements: Research Paper

Wednesday, September 26th, 2018

By Marc Sorenson, Sunlight Institute

In a scientific paper, Dr. MS Razzaque shows that there may be some downsides to vitamin D supplementation, including “cardiovascular events and beyond.” He also states that “since hypovitaminosis D status usually reflects reduced sunlight …

Don’t Buy Your Sunless Tanner From Non-Sunless Industry Brands

Tuesday, September 25th, 2018

By Katie Phillips, California Tan Sunless

The sunless industry is booming and everyone, including companies in other industries, knows. As a result, many makeup companies, haircare companies and even big box retailers are developing sunless products. As sunless tanning professionals, …

How to Maximize Your Slow Season

Monday, September 24th, 2018

By Grant Miller, salon consultant

Too many salons spend most of their time and advertising budget trying to attract new clients and often forget about the ones they already have. Current members are much easier and less expensive to keep …

How to Increase Word-of-Mouth Marketing

Thursday, September 20th, 2018

By Ashley Laabs

Salon owners across the country report word of mouth as their most successful marketing method, but many are doing absolutely nothing to cultivate more of it. When it comes to marketing a business, owners are often so …

Become a Marketing Scientist

Wednesday, September 19th, 2018

Salon owners consistently point to marketing as one of the greatest points of difficulty for their business. When something works, it feels like magic; when it doesn’t, it feels like a mystery. But what if all the time and work …

Understanding the Base Tan

Tuesday, September 18th, 2018

One thing that critics of the indoor tanning industry either don’t understand or refuse to admit is the reality that base tans acquired in a non-burning fashion at a professional tanning facility help to prevent sunburn.

It’s surprising. That is …

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