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We Are Sunshine

Five Pillars of Emotional Intelligence: The secret of top-performing managers

Thursday, July 25th, 2019

Becoming a great manager is a process that is both tough and delicate. You’re only human, but how you wield your strengths and weaknesses have a profound impact on the team dynamic. It’s true that managing others requires a certain …

Ramp Up Retail

Wednesday, July 24th, 2019

By Ivy Potter, Image Sun Tanning

Clients expect retail products from a professional service provider. Imagine having your hair styled in a salon that didn’t sell shampoo or hairspray. Ever had a stylist send you to another store’s beauty aisle …

Managing Your Salon in the Community

Monday, July 22nd, 2019

By Tara Sanders, Touchable Tan

As of late, I am seeing more and more tanning salons in despair about sales and client numbers dropping. Though this is a never ending battle for all of us, there are affordable and creative …

Blog Your Story: Start your corporate blog with these simple prompts

Friday, July 19th, 2019

For many small businesses, blogging seems like a great idea, but few follow through to create a space that’s beneficial both for their marketing presence and their customers. Because so many businesses fail to invest the time and effort, creating …

Making the Most of the Off-Season

Thursday, July 18th, 2019

During the off-season, when most salons see a decrease in traffic, it’s easy to diminish (or eliminate) marketing efforts. But marketing shouldn’t be constrained to just the seasonal months. Salons need to be thinking long-term and use the off-season to …

The Magnificent Sun, UV, and What They Do for Our Bodies and Minds

Tuesday, July 16th, 2019

By Dr. Marc Sorenson, Sunlight Institute

How important is UV? A transcendentally important scientific paper, by Dr. AT Slominski and colleagues, has added significant information about UV (sunlight) for skin. In addition, it explains the intricate connection between sunlight and …

Sunscreen Misuse Getting Attention

Monday, July 15th, 2019

By Joseph Levy

For decades, professional indoor tanning facilities have promoted sunburn prevention as a sensible approach for people who wish to incorporate UV exposure into their lives in a non-burning fashion. That includes teaching the sensible use of sunscreen …

How To Incentivize Your Staff For Peak Performance

Friday, July 12th, 2019

By Grant Miller

One of the most frustrating issues I have to deal with as a salon owner is the constant need to motivate my staff to sell. After 31 years in retail in various industries, not a lot has …