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We Are Sunshine

Become a Marketing Scientist

Friday, September 25th, 2020

Salon owners consistently point to marketing as one of the greatest points of difficulty for their business. When something works, it feels like magic; when it doesn’t, it feels like a mystery. But what if all the time and work …

Tanning as a Source of Vitamin D

Thursday, September 24th, 2020

From GrassrootsHealth

Two different research groups conclude the US RDA is off by an order of magnitude

GrassrootsHealth scientists and staff have published a research letter, citing the D*action data, calling for the Institute of Medicine (IOM) to increase …

Exceptional Loyalty Programs Combat Competitors and Seasonality

Wednesday, September 23rd, 2020

The conversation about customer rewards or loyalty programs in indoor tanning business is very much different than in most every other industry. Most retail business use loyalty programs – punch cards, point systems, etc. – solely as a means to …

The Four Secrets of Tanning Salon Success

Tuesday, September 22nd, 2020

By Grant Miller

These four “secrets” may seem obvious at first, but you’ll want to look closely at your business and see how you can improve each one to maximize your salon revenues.

#1 – The Extreme Power Of EFT

Crafting Search Ads that Drive Clicks and Sales

Monday, September 21st, 2020

By now you know that Google Ads is a major tool for business success in our digital age. Google Ads allows your business to be found by people looking for your services and is a strong platoform for converting those …

Vitamin D Treatment for COVID-19 Patients Nearly Erased Need for ICU Admission

Thursday, September 17th, 2020

From GrassrootsHealth

Early on in the COVID-19 pandemic, GrassrootsHealth, collaborated with Dr. William Grant and others, to publish a paper titled Evidence that Vitamin D Supplementation Could Reduce Risk of Influenza and COVID-19 Infections and Deaths on the relationship between …

Paying Attention to Staff Pays Off

Wednesday, September 16th, 2020

By Scott Nichols

Employees are your most important assets in the salon you run. Let me clarify: The most important person is the employee who is helping your customers, plain and simple, and there shouldn’t be any argument to that.…

Dr. Fauci Takes Vitamin D to ‘Lessen Susceptibility to Infection’

Tuesday, September 15th, 2020

Dr. Anthony Fauci, MD, the nation’s top immunologist and leading authority on COVID-19, says he takes vitamin D supplements, as well as vitamin C, to support a healthy immune system, reports.

“If you’re deficient in vitamin D, that does …