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We Are Sunshine

Still Slow? Five Things You Should be Doing Now

Tuesday, December 11th, 2018

By Jenny Backman, Carolina Tan Factory

Unfortunately, the winter months can linger on for what seems like forever, and all of us in the tanning world are praying for the return of our beloved tanning season where all is well …

Digital Dollars: Spend a little to make a lot with an efficient online marketing budget

Monday, December 10th, 2018

If you’re a regular reader of Smart Tan’s Member of the Month features, you’ve probably noticed the trend in marketing: The vast majority of tanning businesses are doing more of their advertising online.

The world has evolved, and your audiences …

Sunburn Prevention: The Golden Rule of Smart Tanning

Thursday, December 6th, 2018

Everything we do as indoor tanning professionals is based upon the underlying premise of sunburn prevention.

It’s a big part of the reason why all operators are trained in UV science, why we skin-type our clients, gradually acclimate them to …

Business Owners vs. Entrepreneurs

Wednesday, December 5th, 2018

By Grant Miller, salon consultant

Business owners and entrepreneurs – most people think these terms are interchangeable. Isn’t every business owner an entrepreneur? The answer is no. The definition of an entrepreneur is “a person who organizes and manages any …

Increase Your Holiday Sales

Tuesday, December 4th, 2018

By Ashley Laabs

The holiday shopping season is stressful for everyone. Retailers are trying to drive traffic into their stores and satisfy hard-to-please shoppers, and customers are looking for the best deal and the perfect gift. Fortunately, all it takes …

Look Like a Big Deal

Monday, December 3rd, 2018

By Jenny Backman, Carolina Tan Factory

I am a small business salon owner, just recently adding my third salon, all within 20 miles of each other. I get asked time and time again if there are locations in different areas …

The Power of Powder

Friday, November 30th, 2018

By Crystal Rooney, Sun Spot Atlantis

Due to the recent boom in the sunless business, you may have noticed sunless prices dropping, and questioned your prices. However, it should never be about the price of the product or service – …

Keep Your Priorities Straight this Holiday Season

Thursday, November 29th, 2018

The holiday season is upon us, and many salons are gearing up for their promotions and sales. We are entering one the best times of the year with customers wanting to get their holiday tans on. November and December can …