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We Are Sunshine

Maximize Your Revenue for the Rest of the Year

Tuesday, August 1st, 2023

By Grant Miller

Depending on where your salon is located, summer marks the beginning of the annual slow season. Typically, the first half of the year is the prime time to bring in new members, sell a ton of EFTs, …

Employee Attitudes are Contagious! How to hire employees whose attitudes are worth catching

Monday, July 31st, 2023

By Michael Mercer, Ph.D.,

Employee attitudes are contagious!

In fact, employee attitude research reveals this truth. Research by Ronald Friedman, Ph.D., of University of Rochester, published in “Motivation & Emotion” journal found pairing people in a room with… (a) high-motivated …

Word of Mouth: The power to build or destroy

Friday, July 28th, 2023

There’s always lots of talk about print advertising, direct mailing, social media, radio, television, etc. But for some reason, we seem to neglect talking about the most important and free way to market a business: word of mouth.

With the …

A Fundamental Shift

Thursday, July 27th, 2023

Carly White, General Manager, Pacific Tan and Spa

The concept of SmartSun Therapy is designed to mean much more to tanning businesses than the direct revenue it creates. When you introduce the SmartSun Therapy SST28 light therapy device, it fundamentally …

Ramp Up Retail

Wednesday, July 26th, 2023

By Ivy Potter

Clients expect retail products from a professional service provider. Imagine having your hair styled in a salon that didn’t sell shampoo or hairspray. Ever had a stylist send you to another store’s beauty aisle with a list …

Becoming a Self-Starter

Tuesday, July 25th, 2023

This month’s article is based upon helping you get to the next level of your employment.

Have you ever noticed it feels like some people can reach the next level of management faster than others? What are they doing that …

Could the Sun be Good for Your Heart?

Monday, July 24th, 2023

By Carole Baggerly, GrassrootsHealth

I would like to share some information not about how sun exposure produces vitamin D, but some of its other benefits. It is healthy to have regular, non-burning sun exposure. It is also counter-culture right now, …

Blog Your Story: Start your corporate blog with these simple prompts

Friday, July 21st, 2023

For many small businesses, blogging seems like a great idea, but few follow through to create a space that’s beneficial both for their marketing presence and their customers. Because so many businesses fail to invest the time and effort, creating …