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We Are Sunshine

Mal-Illumination: The ‘indoor epidemic’

Wednesday, February 1st, 2023

Many experts believe that the deficiency of sun exposure as a result of modern indoor lifestyles is widespread enough to be considered a health epidemic. They call it “mal-illumination.” Put simply by Dr. John Ott, who coined the term in …

Selling Sunless Products to UV Tanners

Tuesday, January 31st, 2023

By Ashley Wottring, California Tan Sunless

Along with their UV tanning lotion, an easy way to  optimize a customer’s tanning experience is by encouraging UV-only tanners to purchase sunless products. By combining both UV and sunless tanning methods, you can …

Florida Surgeon General Encourages Sun Exposure via Social Media

Monday, January 30th, 2023

Florida Surgeon General Joseph Ladapo is encouraging residents of the state to get outside and enjoy the sun and vitamin D. Since being appointed in September 2021, the self-proclaimed “advocate for healthy living” has taken to Twitter to promote healthy

Business Owners vs. Entrepreneurs

Friday, January 27th, 2023

By Grant Miller

Business owners and entrepreneurs – most people think these terms are interchangeable. Isn’t every business owner an entrepreneur? The answer is no. The definition of an entrepreneur is “a person who organizes and manages any enterprise, especially …

Paper Reiterates UV’s Link to ‘Overall Good Health’

Thursday, January 26th, 2023

The cardiovascular impact of sunlight — reducing blood pressure by triggering the release of nitric oxide from the skin — outweighs any potential risk factors of exposure, researcher Dr. Richard Weller wrote in a 2016 paper published in the journal …

Smart Sun Therapy: Just like nature intended

Wednesday, January 25th, 2023

It’s been known for years that humans receive nutrients from sunlight just like we receive from our food. Certain wavelengths of sunlight impact a variety of health issues including vitamin D production from UVB light and  UVA light produces Nitric …

Don’t Leave Marketing to Chance

Tuesday, January 24th, 2023

Now that the holiday season and all the insanity that comes with it is behind us, it’s time to really think about your marketing plan if you haven’t already. With the tanning season revving up, here are some ways to …

My 30 Year Marathon Promoting Sun Care

Monday, January 23rd, 2023

By Joseph Levy, American Suntanning Association

I had the privilege in November of running in and completing the New York City Marathon – an event and distance I never thought I’d attempt at this point in my life. One of …