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We Are Sunshine

Full Circle: Spa services help tanning businesses gain and sustain momentum in all facets

Wednesday, June 8th, 2022

A lesser-known phrase than its undesirable counterpart, a “virtuous circle” occurs when one good thing happening causes other good things to happen, which causes the first thing to continue happening, and so on in perpetuity.

In the modern tanning industry, …

How To Extend The Life Of Your Busy Season…and Make More Money Too!

Tuesday, June 7th, 2022

By Grant Miller

Like most salon owners, I have a love/hate relationship with our business! When the busy season finally hits, it’s great to know that there is still life in this industry. But just about the time everything is …

Diversification with Spray Tanning

Monday, June 6th, 2022

By Brandon Cardinal, Norvell

As salons across the country see a steady increase with their spray tanning clients, we continue to pose the question, “How do we continue to grow our sunless business?” It’s a valid question and one that …

Consistency is Key: Maintaining a Better Brand

Monday, June 6th, 2022

By Lydia Calderón

In the ever-changing times we live in, you want your brand to be seen, heard, and remembered. Not only does a successful brand image retain customer loyalty, but it also helps grow sales, and builds a solid …

Two Visionaries, One Goal

Wednesday, June 1st, 2022

The story of the next generation of tanning equipment that will be hitting the U.S. market soon starts in Germany, which has always been the epicenter for tanning equipment development and production.

In 2017, the leaders of the Sales and …

What Are Your Top Priorities?

Tuesday, May 31st, 2022

By Roger Holmes, Celsius Tannery, ASA Board of Directors Member

So why would I give the American Suntanning Association one single dime of my hard-earned money?

For years, as we grew our professional indoor suntanning business, we watched every line …

Sun Avoidance: A Risk Factor for Mortality?

Friday, May 27th, 2022

In a study published in the Journal of Internal Medicine, researchers found that avoiding sun exposure may increase the risk for all-cause mortality in women.

In past articles, we’ve covered the positive and negative aspects of sun exposure. Safe, moderate …