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We Are Sunshine

Put Some Love in Your Scrub!

Monday, February 19th, 2018

The most prominent step to preparing for a spray tan is exfoliation. It seems like everyone knows that not exfoliating before a spray tan is disadvantageous. Less known is that over exfoliating can be just as unproductive and even damaging. …

Putting the ‘U’ in ‘Business’: Demonstrating your values in the workplace

Friday, February 16th, 2018

If you’ve ever been in a leadership position, you know that it can bring on a mini-identity crisis. You have an obligation to uphold policies and improve productivity, which leads so many business owners to take on an arbitrary role …

Use Sunbeds to Avoid Vitamin D Deficiency: Doctor

Thursday, February 15th, 2018

“Use a sunbed,” advises Dr. Gerry Schwalfenberg, MD, in a 2017 article, 5 ways to make sure you are not vitamin D deficient, published by His other suggestions include testing blood levels, taking a trip to the sunny …

There’s Gold in the Old

Wednesday, February 14th, 2018

By Grant Miller, salon consultant

Most people have very short memories about almost everything. Many salon owners also suffer from this as well. They either forget or they lack the motivation to seek out and discover what was successful in …

Building a Spray Tanning Dynasty in Your Market: Strategies that will make your sunless services dominant in 2018

Tuesday, February 13th, 2018

The name says it all: Grand Palms Tanning Resort and Sunless Spa. Keith Rodenberger takes his sunless tanning services seriously, and that’s apparent from a client’s very first introduction to his brand.

If you read Part 1 of this article …

You Rang? A guide to responding professionally to client inquiries

Monday, February 12th, 2018

By Ashley Laabs

At any given moment, you could get a phone call, a text, a voicemail, an email, a Facebook message, a tweet, or you could be tagged on any number of social media groups. And in our fast-paced, …

Sun Exposure and Athletic Performance

Friday, February 9th, 2018

By Marc Sorenson, EdD, Sunlight Institute

Almost no one realizes the dramatic improvement that sun exposure can make on athletic performance. I helped Dr. John Cannell obtain translations of many esoteric and decades-old studies that had been forgotten, probably due …

What Does a $4 Million Super Bowl Ad Have To Do With Salon Marketing?

Wednesday, February 7th, 2018

By Grant Miller, Salon Consultant

Over 111 million people watched the Super Bowl in 2014, making it the most watched television program in history. With that much viewership, FOX was charging $4 million for a 30-second spot. A normal, rational …