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We Are Sunshine

Nurturing Growth and Excellence

Wednesday, January 3rd, 2024

A tanning salon isn’t just a space for customers to achieve their desired sun-kissed glow; it’s also a dynamic environment that relies on the dedication and commitment of its employees. In this bustling setting, the active solicitation and implementation of …

Memory, Learning and Sunlight: A new brain paradigm

Tuesday, January 2nd, 2024

Memory becomes a worry as humans age, and that worry has spawned a plethora of new anti-forgetfulness products. Based on recent research, we elucidate the manner in which sunlight stimulation of skin may influence important chemical reactions. These reactions improve …

Inflamm-aging: Combatting the ‘key driver of aging and disease’

Friday, December 29th, 2023

One of the noted benefits of red light therapy is reducing inflammation and pain. But could the impact be more important than just short-term relief and recovery?

We recently posted an article covering the concept of mal-illumination. As we …

Is Free Better than a Discount?

Thursday, December 28th, 2023

Of course free is better for the customer, but it may also make for a more effective promotion in the long-run than a discount, according to research.

A study in the Journal of Consumer Research found that offering a discount …

Leadership is 90% Preparation

Wednesday, December 27th, 2023

By Scott Nichols

Leadership is probably one of the most difficult, rewarding, scariest and brave characteristics we can have. I believe leadership is in all of us, but some of us are really good at using it and some of …

Sell to Your Client’s Inner “Me”

Tuesday, December 26th, 2023

By Brandon Cardinal, Sunless, Inc.

Are you ever confused as to what it is you do at your salon when it comes to spray tanning, sunless tanning and or self-tanning. It is our job as an industry to define what …

Hybrid Tanning and SmartSun Therapy

Friday, December 22nd, 2023

Because tanning businesses used to be so focused on just UV, traditional thinking was that tanning beds that emit 95% UVA and 5% UVB were the most accurate representation of sunshine. That’s true when it comes specifically to UV, but …

Objections to Pricing and How to Answer Them Effectively

Thursday, December 21st, 2023

By Michael Vidan

“You are too expensive.”

The normal first reaction to this statement is to get defensive, isn’t it? The next thought is to start to think of ways to reduce your price just to get the business, right?…