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We Are Sunshine

What Your Salon Can Learn from Netflix

Thursday, November 18th, 2021

Netflix first came onto the scene in 1997, and within a few short years it completely changed the way we rent movies. While there’s much to say about the innovation they pioneered in delivering content, both by mail and by …

Celsius Tannery Billboard Sponsorship Garners National Attention

Wednesday, November 17th, 2021

What do dogs have to do with tanning? Well, everybody – including tanners – loves dogs, of course!

Celsius Tannery, a four-location tanning business in greater Kansas City, leveraged their customers’ appreciation for man’s best friend into an effort to …

Get Your Staff in the Holiday Spirit

Tuesday, November 16th, 2021

While it’s easy to get excited thinking about the holidays – special treats, music and plenty of celebrations – the enthusiasm tends to flicker out when it comes to working during this busy time of year. This is even truer …

Sunbed Users Tops in Vitamin D Levels

Monday, November 15th, 2021

Canada’s sun-deprived northerly latitudes mean 90 percent of Canadians will be vitamin D deficient in the winter. That’s why it’s not surprising that regular sunbed users have the highest vitamin D levels of any group in Canada.

According to Canadian …

My Letter to You, the Employee

Friday, November 12th, 2021

By Scott Nichols, salon GM and consultant

My usual articles are geared towards owners, upper management and sometimes store managers. This article is different. This time I want to talk directly to the employee, the Gen-Z generation. For a vast …

Staying Within the Zone Through the Seasons: How to make sure your vitamin D level remains on target as seasons cycle

Wednesday, November 10th, 2021

From GrassrootsHealth

With the change in seasons approaching (it seems like winter is already here for some!) it is important to keep in mind the natural fluctuations in season and our resulting lifestyle changes, and how it all affects our …

The Quote: Twenty-five years ago this month the nation’s top dermatologist uttered now-infamous words that would drive their messaging underground

Tuesday, November 9th, 2021

By Joseph Levy

Did she really just say that?

It was Nov. 13, 1996 – just two months after Smart Tan first gathered its membership in sunny Orlando to lay down a future vision of moderation and sunburn prevention as …

Get Smart: Business intelligence helps salons stay competitive

Monday, November 8th, 2021

By Megan Knoll

Many salon owners think they know who their best customers are, but the facts may surprise you. More companies in every sector are using business intelligence to get a complete image of who their most valuable customers …