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We Are Sunshine

Look the Part: Environment and appearance drive the perception of professionalism and quality

Wednesday, August 7th, 2019

When considering your business’ competitors, you probably think about the tanning salon across town, or the gym door the street, or the hair salon that has a couple tanning units. But, in a sense, you’re also competing independently to show …

Ask Your Way into a Sale

Tuesday, August 6th, 2019

Clearly, tanning is a service industry. But so many salon owners separate customer service and the services that they charge for; in reality, these things are one and the same. The most valuable service you provide for your clients is …

Surgeon Turned Entrepreneur Embraces Sunshine for Healthy, Happy Employees

Saturday, August 3rd, 2019

Business owner and former neurosurgeon Daniel Wei-Chen Hong, MD, uses the power of the sun to keep his team happy, healthy and productive with “Summer Fridays,” a business policy that typically offers employees half or full days off between Memorial …

Maximize Your Revenue for the Rest of the Year

Thursday, August 1st, 2019

By Grant Miller, Salon Consultant

Depending on where your salon is located, summer marks the beginning of the annual slow season. Typically, the first half of the year is the prime time to bring in new members, sell a ton …

Get What You Give

Wednesday, July 31st, 2019

Tanning Oasis is all about offering “more.” More value and more options stand out as the factors that drive the business, but when you dig a little deeper, providing more for their clients and employees in terms of compassion and …

Memberships, Memberships, Memberships

Tuesday, July 30th, 2019

By Jenny Backman, Carolina Tan Factory

It’s true that “it’s never too late.” Let me go on record and be one of many that will tell you that if you aren’t selling memberships in your salon, do not wait another …

Word of Mouth: The power to build or destroy

Monday, July 29th, 2019

There’s always lots of talk about print advertising, direct mailing, social media, radio, television, etc. But for some reason, we seem to neglect talking about the most important and free way to market a business: word of mouth.

With the …

Could the Sun be Good for Your Heart?

Friday, July 26th, 2019

By Carole Baggerly, GrassrootsHealth

I would like to share some information not about how sun exposure produces vitamin D, but some of its other benefits. It is healthy to have regular, non-burning sun exposure. It is also counter-culture right now, …