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We Are Sunshine

How To Incentivize Your Staff For Peak Performance

Tuesday, July 14th, 2020

By Grant Miller

One of the most frustrating issues I have to deal with as a salon owner is the constant need to motivate my staff to sell. After 31 years in retail in various industries, not a lot has …

And the Winner Is…

Monday, July 13th, 2020

By Lydia Calderón

Simple yet effective, Facebook contests are progressing into the new way tanning salons are growing their social media audience. They’re a fun approach to engage users and create a sense of community. Here are some contests to …

ASA Lobbied All 50 States On Behalf of Tanning Facilities This Spring

Friday, July 10th, 2020

The American Suntanning Association was heavily involved in efforts this spring to help states develop Covid-19 guidelines and re-open professional tanning facilities as highly sanitized retail businesses.

Most states had shut down businesses in the last week of March. By …

Sunbed Use Part of Legendary Soccer Manager’s Winning Strategy

Thursday, July 9th, 2020

Players getting vitamin D from sunbeds was part of the winning strategy of one of the world’s all-time great soccer managers, according to a 2012 study conducted by the Harvard School of Business.

“At a successful club like Manchester United, …

Building Adaptability: Create the best competitive advantage

Wednesday, July 8th, 2020

For decades, America has embraced the idea that bigger is better, especially in business. But in the last five years alone, the major shifts in our industry have proven that the idea is no absolute. An indoor tanning business cultivates …

Find a Reason for Customers to Walk Through Your Doors

Tuesday, July 7th, 2020

By Scott Nichols

As we are in the middle of the summer months, most tanning salons across the country have entered their slow season. Our goal today is to look for reasons for customers to walk through your doors during …

Something for Everyone: Sell more products to more people with a modern marketing and sales approach

Monday, July 6th, 2020

The right time to maximize product sales in your tanning business is all the time, but current circumstances have made now a particularly apt time to reinforce the importance of taking advantage of every opportunity you have. Businesses around North …

Skin Cancer and Nutrition: Stop blaming the sun

Monday, July 6th, 2020

By Dr. Marc Sorenson, Sunlight Institute

In the rush by dermatologists and sunscreen companies to demonize sunlight exposure as the universal cause of skin cancers, there has been a total disregard for another factor that strongly protects against, or strongly …