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We Are Sunshine

Become a Marketing Scientist

Thursday, September 22nd, 2022

Salon owners consistently point to marketing as one of the greatest points of difficulty for their business. When something works, it feels like magic; when it doesn’t, it feels like a mystery. But what if all the time and work …

What’s Next?

Wednesday, September 21st, 2022

Like so many tanners in the early 1980s and ever since, Paul Manke’s tanned indoors for the first time because he wanted a base tan for a sunny vacation. As it turned out, the serendipitous introduction to the burgeoning industry …

TikTok Trend or Worth the Spend?

Tuesday, September 20th, 2022

By Shelby Spray, California Tan Sunless

“Hi, welcome to Fact or Cap where we’ll…”

If you immediately recognize that opening, congratulations, you have probably spent countless hours on TikTok like I have over the last year and a half. If …

Tanning as a Source of Vitamin D

Monday, September 19th, 2022

From GrassrootsHealth

Two different research groups conclude the US RDA is off by an order of magnitude

GrassrootsHealth scientists and staff have published a research letter, citing the D*action data, calling for the Institute of Medicine (IOM) to increase …

Exceptional Loyalty Programs Combat Competitors and Seasonality

Friday, September 16th, 2022

The conversation about customer rewards or loyalty programs in indoor tanning business is very much different than in most every other industry. Most retail business use loyalty programs – punch cards, point systems, etc. – solely as a means to …

Easy Ways to Increase Your Customer Base

Thursday, September 15th, 2022

By Ashley Laabs

Salon owners are always focused on keeping their clients happy and making the most out of their buying potential, but one of the biggest favors you can do for yourself as slow season creeps along is to …

The Four Secrets of Tanning Salon Success

Thursday, September 15th, 2022

By Grant Miller

These four “secrets” may seem obvious at first, but you’ll want to look closely at your business and see how you can improve each one to maximize your salon revenues.

#1 – The Extreme Power Of EFT

Time to TANGO

Wednesday, September 14th, 2022

By Jackie Gruber, Caribbean Beach Tanning

In the summer months we create a BINGO card for the staff, but we call it TANGO. We have 25 spots on the card that are a mix of things to sell, such as …

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