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We Are Sunshine

You Rang? A guide to responding professionally to client inquiries

Monday, February 11th, 2019

By Ashley Laabs

At any given moment, you could get a phone call, a text, a voicemail, an email, a Facebook message, a tweet, or you could be tagged on any number of social media groups. And in our fast-paced, …

There’s Gold in the Old

Friday, February 8th, 2019

By Grant Miller, salon consultant

Most people have very short memories about almost everything. Many salon owners also suffer from this as well. They either forget or they lack the motivation to seek out and discover what was successful in …

Sun Exposure and Athletic Performance

Thursday, February 7th, 2019

By Marc Sorenson, EdD, Sunlight Institute

Almost no one realizes the dramatic improvement that sun exposure can make on athletic performance. I helped Dr. John Cannell obtain translations of many esoteric and decades-old studies that had been forgotten, probably due …

Studies Found WHO Report on Sunbeds Unbalanced and Inaccurate

Wednesday, February 6th, 2019

The World Health Organization and a European SCHEER Report misrepresented the quality of the research used and omitted relevant confounding information in the groups’ most recent publications on sunbeds, according to research reports published last year in the journal Anticancer

Build a Winning Team for Your Salon

Tuesday, February 5th, 2019

You can have the best location, the best equipment, marketing and product selection, but your indoor tanning business will still only be as good as the team that runs it.

The key word here is “team.” If your employees are …

Customers First, Money Follows: Six customer service phrases to live by

Monday, February 4th, 2019

By Ashley Laabs

In indoor tanning businesses, bad customer service can quickly overshadow any products or services on the menu. Sometimes, it’s as simple as posture, tone of voice, or using the wrong wording with a client who is on …

New Year, New Ways to Serve You

Thursday, January 31st, 2019

Even beyond the general enthusiasm that comes from starting fresh with the New Year, there’s a particular sense of excitement in the air at PC Tan. Kicking off the year with new equipment options, a big event, and the release …

Sunbeds are Vitamin D Machines: Sunlight Institute

Wednesday, January 30th, 2019

By Dr. Marc Sorenson, Sunlight Institute

A study last year published in the journal DermatoEndocrinology found that standard tanning salon sunbeds are very effective in raising serum levels of vitamin D. Those who used the beds were able to attain …