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We Are Sunshine

Sunbed Users Tops in Vitamin D Levels

Monday, November 11th, 2019

Canada’s sun-deprived northerly latitudes mean 90 percent of Canadians will be vitamin D deficient in the winter. That’s why it’s not surprising that regular sunbed users have the highest vitamin D levels of any group in Canada.

According to Canadian …

The Gift that Keeps Giving: Set the tone for the season with a strong holiday sales push

Thursday, November 7th, 2019

While it’s not considered the “busy season” yet for most, the holidays are an important period in the tanning calendar for a variety of reasons. Beyond being a time to service clients for their holiday events and provide gifts for …

Sunshine in the Winter

Wednesday, November 6th, 2019

The full brunt of winter lies ahead. Besides the general gloominess that this brings for much of the country, UVB light for natural vitamin D production is nonexistent or severely limited in most of the U.S during the winter months.…

Get Smart: Business intelligence helps salons stay competitive

Tuesday, November 5th, 2019

By Megan Knoll, Grand Valley State University

Many salon owners think they know who their best customers are, but the facts may surprise you. More companies in every sector are using business intelligence to get a complete image of who …

Salons Educate Clients on Outdoor Sun Safety

Monday, November 4th, 2019

With winter and holiday vacations to warm destinations on the horizon, outdoor sun safety is as important as ever this time of year. It’s a good thing 83 percent of indoor tanning businesses said they teach their clients sunburn prevention …

Leaving So Soon? How to improve employee retention

Friday, November 1st, 2019

Do you know if your employees are satisfied with their jobs? It’s a scary question if you think about it. Even though most salon owners will admit that they don’t expect their 18-year-old bed cleaner to work part-time forever, few …

My Letter to You, the Employee

Wednesday, October 30th, 2019

By Scott Nichols, salon GM and consultant

My usual articles are geared towards owners, upper management and sometimes store managers. This article is different. This time I want to talk directly to the employee, the Gen-Z generation. For a vast …

Five Great Ways to Increase Your Sales Today

Tuesday, October 29th, 2019

By Scott Nichols, salon GM and consultant

We have found that there is no such thing as a secret promotion or sale that is going to increase your sales every day of the year. Sure, you might run a promotion …