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We Are Sunshine

Q: Is Seasonal Affective Disorder real or just an excuse to act depressed?

Monday, April 6th, 2009

A: When I first learned about Seasonal Affective Disorder or SAD, I, like most people, doubted the possibility that the lack of light could cause anything but a stubbed toe. Having lived sun free for 18 out of the last …

Never Stop Asking Questions

Monday, April 6th, 2009

The most valuable resource in any indoor tanning salon is the existing customers. Yet many sales consultants look past their most valuable asset because they mistakenly believe that everybody knows everything and there’s nothing else to teach them or to …

Keeping the Crisis Out of Salons

Monday, April 6th, 2009

These days the state of the economy is never far from anyone’s mind. Once-secure jobs are now being dissolved, relied-on bonuses aren’t being given out, small businesses can’t afford to keep their doors open and an underlying sense of uncertainty …

Industry Advocates Step Up in Canada

Monday, April 6th, 2009

Suppliers across Canada are stepping up with financial help, educational programs, seminars and regional trade shows and they’re making sure important information gets out to every salon in Canada. This year’s trade shows have included the Uvalux show, Can Tan’s …

Perfect Combo: Member of the Month – California Tanning Mahomet, Il

Monday, April 6th, 2009

Ten years ago, Fran Ross and her husband Gene were trying to decide between opening a video store or a tanning salon. Gene had his heart set on the video store, and Fran loved the idea of a tanning salon. …

Maximizing the Customer

Monday, April 6th, 2009

I recently used an expression that produced a lot of feedback—Maximizing the Customer. The majority of the comments were really questions about how a business could maximize a customer. Think about it. We are in a recession, business is tougher …

Indoor Tanning’s Future…is Extremely Bright

Monday, April 6th, 2009

“I’ve never felt better about the future of the indoor tanning industry as I do today.”

I’ve made this statement many times in the past six months at a number of industry events because I firmly believe we are at …

Mark Twain’s words apply aptly to Big Dermatology’s Sun Abstinence Campaigns

Monday, April 6th, 2009

“Total abstinence is so excellent a thing that it cannot be carried to too great an extent. In my passion for it I even carry it so far as to totally abstain from total abstinence itself.”…

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