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We Are Sunshine

Are Professional Tanning Businesses Attracting An Older Client Base?

Monday, February 18th, 2008

An oft-repeated predisposition about the professional indoor tanning business is that it caters to a young clientele and that the older, mature audience stays away. But that may be changing.

A February SmartTan.com poll of tanning businesses showed that 88 …

Are Professional Tanning Businesses Attracting An Older Client Base?

Friday, February 15th, 2008

An oft-repeated predisposition about the professional indoor tanning business is that it caters to a young clientele and that the older, mature audience stays away. But that may be changing.

A February SmartTan.com poll of tanning businesses showed that 88 …

Solid Ground

Friday, February 15th, 2008

Positive Signs for the Tanning Business

The U.S. Commerce Department reported Wednesday that retail sales increased by 0.3 percent in January — a result that isn’t earth-shattering, but which suggests that consumers are not going into a spending slide as …

Solid Ground

Thursday, February 14th, 2008

Positive Signs for the Tanning Business

The U.S. Commerce Department reported Wednesday that retail sales increased by 0.3 percent in January — a result that isn’t earth-shattering, but which suggests that consumers are not going into a spending slide as …

Media Still Blind to Sun Scare’s Agenda

Thursday, February 14th, 2008

While vitamin D and sunlight are getting plenty of play in the lay press in 2008, media reports this year are still struggling to identify moderate indoor tanning as a constructive activity.

“The press is still missing the fact that …

Media Still Blind to Sun Scare’s Agenda

Wednesday, February 13th, 2008

While vitamin D and sunlight are getting plenty of play in the lay press in 2008, media reports this year are still struggling to identify moderate indoor tanning as a constructive activity.

“The press is still missing the fact that …

SUN SCARE vs. SUN CARE

Wednesday, February 13th, 2008

Smart Tan Concepts Promote Sun Care Most Effectively

Smart Tan coined the term “sun scare” in 1996 to define the practice of overstating the easily manageable risks of UV exposure in an attempt to market products or change behavior. An …

SUN SCARE vs. SUN CARE

Tuesday, February 12th, 2008

Smart Tan Concepts Promote Sun Care Most Effectively

Smart Tan coined the term “sun scare” in 1996 to define the practice of overstating the easily manageable risks of UV exposure in an attempt to market products or change behavior. An …

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