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We Are Sunshine

Power of the People: Turn anybody into an influencer for your business

Thursday, March 14th, 2024

Long before social media, tanning businesses relied heavily on “word-of-mouth” marketing to gain new customers. Even those that had the resources to invest in traditional advertising understood that more customers came to them organically via recommendations from friends and family. …

SmartSun Therapy Red Light Operator Training

Tuesday, March 12th, 2024

SmartSun Therapy SST28 Operator Training is available at no cost for Smart Tan members and non-members. You only need to create a Smart Tan account or login. In this 30-minute training video module, you will learn:

  • The different spectrums of

Kim K. Sparks Debate About Tanning for Skin Conditions

Tuesday, March 12th, 2024

Kim Kardashian’s recent viral office tour video, in which she showed her personal tanning bed and red light therapy unit, set off a firestorm of debate about the pros and cons of indoor tanning. Naturally, there were plenty of detractors

Superstar Sales Team
Part 3: Incentivization and Retention

Tuesday, March 12th, 2024

Paying your staff more is a good thing. It’s good for hiring, for morale, for retention, and when your employees’ compensation is based primarily on commission, it’s definitely good for your sales.

With a well-strategized commission program, staff members are …

Studies Found WHO Report on Sunbeds Unbalanced and Inaccurate

Monday, March 11th, 2024

The World Health Organization and a European SCHEER Report misrepresented the quality of the research used and omitted relevant confounding information in the groups’ most recent publications on sunbeds, according to research reports published in the journal Anticancer Research.

“We …

Putting the ‘U’ in ‘Business’: Demonstrating your values in the workplace

Friday, March 8th, 2024

If you’ve ever been in a leadership position, you know that it can bring on a mini-identity crisis. You have an obligation to uphold policies and improve productivity, which leads so many business owners to take on an arbitrary role …

Should we Aim for ‘Natural’ Vitamin D Levels?

Thursday, March 7th, 2024

From GrassrootsHealth

If given the chance, the body produces enough vitamin D from sunshine to reach levels of 40-60 ng/ml (100-150 nmol/L) – could the body be ‘wrong’?

Centuries ago, Hippocrates (now considered the “Father of Medicine”) observed that the …

Your Guide to Checking References

Wednesday, March 6th, 2024

Any salon owner will tell you that the staff you hire can make or break your business, yet so many tanning businesses fail to implement a thorough hiring process. It requires a tremendous level of responsibility and trustworthiness to put …

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