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We Are Sunshine

Are You Making it Easy for Clients to Buy from You?

Wednesday, October 5th, 2022

By Grant Miller

I am frequently amazed how difficult some retailers make it for you to give them your money. The “sales prevention” department is, unfortunately, alive and well all across the country. They unintentionally put up all sorts of …

Understanding the Base Tan

Tuesday, October 4th, 2022

One thing that critics of the indoor tanning industry either don’t understand or refuse to admit is the reality that base tans acquired in a non-burning fashion at a professional tanning facility help to prevent sunburn.

It’s surprising. That is …

How to Increase Word-of-Mouth Marketing

Monday, October 3rd, 2022

By Ashley Laabs

Salon owners across the country report word of mouth as their most successful marketing method, but many are doing absolutely nothing to cultivate more of it. When it comes to marketing a business, owners are often so …

Don’t Buy Your Sunless Tanner From Non-Sunless Industry Brands

Thursday, September 29th, 2022

By Katie Phillips, California Tan Sunless

The sunless industry is booming and everyone, including companies in other industries, knows. As a result, many makeup companies, haircare companies and even big box retailers are developing sunless products. As sunless tanning professionals, …

How Sunshine has Helped Us Heal throughout History

Tuesday, September 27th, 2022

Knowing the history of how sunlight exposure has been utilized to cure disease and improve health is important for understanding why it is still so essential today

Key Points

  • The “Diseases of Darkness” that are associated with vitamin D deficiency,

Three Key Characteristics of Successful Employees

Tuesday, September 27th, 2022

By Scott Nichols

Most of my articles have been geared towards upper management and owners, but this month’s article will be for the employees. I want to help you with building yourself up to improve and win in the workforce. …

How to Maximize Your Slow Season

Monday, September 26th, 2022

By Grant Miller

Too many salons spend most of their time and advertising budget trying to attract new clients and often forget about the ones they already have. Current members are much easier and less expensive to keep compared to …

Nitric Oxide: Miracle Molecule of Sunlight on Skin

Friday, September 23rd, 2022

By Dr. Marc Sorenson, Sunlight Institute

Nitric oxide is colorless gas that produced by the stimulation of ultraviolet A (UVA) radiation to the skin. The raw materials for this gas are pre-formed stores of nitrates and nitrites. It is a