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We Are Sunshine

Natural Health Advocate Responds to NYT ‘Jab’ at Vitamin D, Researcher

Monday, August 27th, 2018

After a New York Times article questioned the importance of “the sunshine vitamin” and the motives of the world’s most prominent vitamin D researcher, the CEO of the Organic and Natural Health Association debated the intentions and basis for the …

Managing with Intention

Monday, August 27th, 2018

Becoming a manager is certainly something to be proud of — you have risen through the ranks of employees to an important position. However, with achievement comes challenge, and managing a team certainly has many challenges.

The key to excelling …

Share Your Story

Thursday, August 23rd, 2018

By Lydia Calderón, Smart Tan Marketing Manager

Instagram recently launched Stories, their rendition of Snapchat’s app. Like Snapchat, stories are photos and videos that can be viewed for 24 hours before disappearing. On Instagram, they’re located as little circles at …

What Can You Say? Clarifying Customer Communications

Wednesday, August 22nd, 2018

By Joe Levy, American Suntanning Association

Thousands of studies now point to potential benefits of vitamin D and UV exposure. I’ve been following the evolution of this science for 21 years as a big part of my job. It’s important …

How is Vitamin D Production Predicted?

Tuesday, August 21st, 2018

By Brant Cebulla, Vitamin D Council

It’s often stated that the human body can make 10,000 to 25,000 IU of vitamin D, maybe more, in a single session of full body sun exposure. How do we know that?

We measure …

Company Culture: The Foundation of Branding

Monday, August 20th, 2018

We talk an awful lot about branding and how to make your brand noticeable, memorable and relatable for customers. Brand recognition and loyalty are priceless when you’re running a business. And while most of us understand the value of branding …

The Easiest Client to Sell To

Thursday, August 16th, 2018

By Grant Miller, salon consultant

Most businesses either don’t realize that they have lost clients or don’t know what to do about them.

Lost and inactive clients are a fact of life in every business and in your salon. Part …

Overcoming the Orange Misconception

Wednesday, August 15th, 2018

By Alyssa Hilliard, Sunless, Inc.

“I’m afraid I’ll look like an Oompa Loompa,” or, “I don’t want to look like Ross from Friends”: These are the comments often made by consumers when asked if they are interested in spray tanning. …