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We Are Sunshine

Company Culture: The Foundation of Branding

Thursday, August 5th, 2021

We talk an awful lot about branding and how to make your brand noticeable, memorable and relatable for customers. Brand recognition and loyalty are priceless when you’re running a business. And while most of us understand the value of branding …

Paying for Insurance Sucks

Wednesday, August 4th, 2021

Nobody likes to pay for insurance. We don’t even like to talk about it. But no responsible homeowner, auto owner, or business owner would ever operate without it. As much as we hate paying our insurance premiums, we know what …

Ask Your Way into a Sale

Tuesday, August 3rd, 2021

Clearly, tanning is a service industry. But so many salon owners separate customer service and the services that they charge for; in reality, these things are one and the same. The most valuable service you provide for your clients is …

Five Pillars of Emotional Intelligence: The secret of top-performing managers

Monday, August 2nd, 2021

Becoming a great manager is a process that is both tough and delicate. You’re only human, but how you wield your strengths and weaknesses have a profound impact on the team dynamic. It’s true that managing others requires a certain …

The Easiest Client to Sell To

Friday, July 30th, 2021

By Grant Miller

Most businesses either don’t realize that they have lost clients or don’t know what to do about them.

Lost and inactive clients are a fact of life in every business and in your salon. Part of the …

Maximize Your Revenue for the Rest of the Year

Wednesday, July 28th, 2021

By Grant Miller

Depending on where your salon is located, summer marks the beginning of the annual slow season. Typically, the first half of the year is the prime time to bring in new members, sell a ton of EFTs, …

Memberships, Memberships, Memberships

Monday, July 26th, 2021

By Jenny Backman, Carolina Tan Factory

It’s true that “it’s never too late.” Let me go on record and be one of many that will tell you that if you aren’t selling memberships in your salon, do not wait another …

Word of Mouth: The power to build or destroy

Friday, July 23rd, 2021

There’s always lots of talk about print advertising, direct mailing, social media, radio, television, etc. But for some reason, we seem to neglect talking about the most important and free way to market a business: word of mouth.

With the …