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We Are Sunshine

The Perception of Value

Friday, June 28th, 2019

By Crystal Rooney, Spray Tan Artists Forum

Years ago, I was shown a video on the psychology of perceived value. They set up a restaurant with simple, undecorated card tables and metal chairs. They brought in a study group to …

ASA Amasses 13 State Victories in 2019

Thursday, June 27th, 2019

Mark Engle had never really spent any time in the capitol building in Montana. But Engle, who owns two Malibu Tanning Company facilities in Bozeman, didn’t want to sit back and watch legislators make decisions about his business without getting …

i2: Intelligent Ignorance

Tuesday, June 25th, 2019

By Rich Kizer and Georganne Bender

A man named Nick has just landed a job selling vacuum cleaners door-to-door. Starting as a trainee, Nick goes through the usual sales training exercises and activities. The last two days of training involve …

Let Clients Do the Work for You on Social Media

Monday, June 24th, 2019

By Tara Sanders, Touchable Tans

It’s one of the golden dreams, isn’t it? To be able to promote your business and it not cost you anything?

Well, I’m about to tell you how to do just that! I have a …

How to Attract the Perfect Customer

Friday, June 21st, 2019

By Grant Miller, salon consultant

One of the most common questions I receive from salon owners regarding their marketing is, “When marketing to a customer, what is the best thing to offer them to get them into my store?”

Previously, …

Diversification with Spray Tanning

Thursday, June 20th, 2019

By Brandon Cardinal, Norvell

As salons across the country see a steady increase with their spray tanning clients, we continue to pose the question, “How do we continue to grow our sunless business?” It’s a valid question and one that …

Consistency is Key: Maintaining a Better Brand

Wednesday, June 19th, 2019

By Lydia Calderón

In the ever-changing times we live in, you want your brand to be seen, heard, and remembered. Not only does a successful brand image retain customer loyalty, but it also helps grow sales, and builds a solid …

Higher Levels of Vitamin D Reduce Breast Cancer Risk by 80%: Study

Tuesday, June 18th, 2019

TORONTO, Ont (June 21, 2018) – A study of 5,038 women (age 55+) in a pooled cohort of two randomized controlled trials and a prospective cohort has found that women with vitamin D blood levels of ≥150 nmol/L, which is …