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We Are Sunshine

Sun-Starved Town Installed Giant Mirrors for a Brighter Winter

Wednesday, December 26th, 2018

While some might try to convince you otherwise, we all know that humans naturally need, crave, and relish sun exposure. Case in point: It took more than 100 years to accomplish, but one Norwegian town in 2013 completed its mission …

Is Free Better than a Discount?

Friday, December 21st, 2018

Of course free is better for the customer, but it may also make for a more effective promotion in the long-run than a discount, according to research.

A study in the Journal of Consumer Research found that offering a discount …

Mood and Sunlight: Safely soak it up

Thursday, December 20th, 2018

By Marc Sorenson, Sunlight Institute

Mood is essential to a happy life and wellbeing

 Mood (a good mood) is critical to optimal living, and those who work in natural light experience improvement. In addition, a good mood leads to better …

Objections to Pricing and How to Answer Them Effectively

Wednesday, December 19th, 2018

By Michael Vidan

“You are too expensive.”

The normal first reaction to this statement is to get defensive, isn’t it? The next thought is to start to think of ways to reduce your price just to get the business, right?…

Last-Minute Holiday Sales Strategies

Tuesday, December 18th, 2018

The holidays are upon us, too quickly for some. Black Friday – known to the tanning community as Bronze Friday – has come and gone, but shopping season is far from over.

Luckily for retailers, procrastination is a growing trend …

Does Your Salon Need a New Year’s Resolution?

Monday, December 17th, 2018

In a poll, more than half of respondents said they do not have a New Year’s Resolution for their indoor tanning business.

There’s a good chance you might not have even thought of a resolution as something you should …

When Opportunity Knocks…

Thursday, December 13th, 2018

Catherine Webb is in the business of identifying potential, and then maximizing it. At G.T.G Tanning, she’s exhibited that knack with both the salon as a whole and the people that have helped it succeed. In just a year and …

It’s a SAD Time of Year — Can We Cure it with Vitamin D?

Wednesday, December 12th, 2018

By Dr. Marc Sorenson, Sunlight Institute

A press release from the Vitamin D Society of Canada discusses the need for vitamin D in the winter, in order to reduce the risk and intensity of seasonal affective disorder, or SAD. SAD …