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We Are Sunshine

At Your Fingertips: Take full advantage of online educational content from industry product brands

Friday, August 11th, 2023

More than ever, instant gratification is the way of the world. While the merits of that mindset might be debatable in some contexts, the “I want it and I want it now” mentality is a great thing for tanning business …

Humans Need Sunshine, Not Supplements: Experts

Wednesday, August 9th, 2023

A new study echoes findings of previous research, indicating that taking vitamin D supplements does not provide some of the purported health benefits, but a report on the research from The Times clarifies the resounding point: sunlight, not supplements, is …

The Forefront of Innovation

Tuesday, August 8th, 2023

Leif Vasstrom, Supra Technologies

Having been around for every rise, fall, twist and turn the U.S. tanning industry has ever seen, Leif Vasstrom knows better than anybody that innovation is a prerequisite for continued success in this industry.

Vasstrom’s Supra …

The Easiest Client to Sell To

Tuesday, August 8th, 2023

By Grant Miller

Most businesses either don’t realize that they have lost clients or don’t know what to do about them.

Lost and inactive clients are a fact of life in every business and in your salon. Part of the …

Ask Your Way into a Sale

Monday, August 7th, 2023

Clearly, tanning is a service industry. But so many salon owners separate customer service and the services that they charge for; in reality, these things are one and the same. The most valuable service you provide for your clients is …

How Red Light Therapy Devices Measure Up

Thursday, August 3rd, 2023

Though our industry has been utilizing red-light therapy devices for a while, the advancement in high-output LED red light therapy units is teaching us that there’s a lot more to red light therapy than simply putting a user under the …

Five Things Your Salon Needs To Do

Wednesday, August 2nd, 2023

As the indoor tanning community continues to evolve and grow professionally, the market’s most successful operations continue to focus on key competencies. Joe Levy, Executive Director for the American Suntanning Association, is the lead developer of International Smart Tan Network’s …