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We Are Sunshine

Make the Most of a Small Marketing Budget

Wednesday, May 13th, 2020

Owning a small business usually means you’re operating on a smaller budget when it comes to your marketing and promotion. Unfortunately, some small business owners experiencing a rough patch or low sales tend to cut marketing and promotion to save …

UV Exposure from Sources Other Than the Sun

Monday, May 11th, 2020

From GrassrootsHealth

Over the past century our world has become more and more industrialized. As a result, people are spending much less time outdoors than ever before. Most workers and students spend their days indoors because their jobs rely heavily …

Show Your Customers What You’re Doing to Protect Them

Friday, May 8th, 2020

As your tanning business reopens, or prepares to, the most important thing you can do is take additional measures to provide the cleanest and safest environment possible, and tell your clients about it in as many ways as you can …

Tell Treasury No More Tan Tax in 2020!

Friday, May 8th, 2020

The American Suntanning Association is still working hard to get tan tax payments delayed. Now, we’re asking for payments to be deferred until next year. ASA President Melinda Norton has delivered a letter to Treasury Secretary Steven Mnuchin, and we …

Tanning Brands Switch Gears to Help Fight COVID-19

Wednesday, May 6th, 2020

In the midst of this unprecedented health crisis, tanning industry manufacturers and distributors have sprung to action, producing products and equipment that provide protection against COVID-19 and help salons adjust to the challenging circumstances.

Devoted Creations and Sun Evolutions are …

All Eyes on Sanitation: Strengthen consumer confidence with enhanced cleaning protocol and education

Wednesday, May 6th, 2020

While we don’t know how the situation will have evolved in the time between this article being written in mid-April and you reading it in early May, it’s safe to say that the coronavirus crisis will have a lasting impact …

Digging Deeper for Customer Service

Tuesday, May 5th, 2020

Most owners of independent tanning businesses seem to pride themselves on customer service. But what does that really mean? If you think it’s all about being nice and knowledgeable, your salon is missing some of the components that will make …

May is Sunshine Month! The Coronavirus Connection

Monday, May 4th, 2020