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We Are Sunshine

Diversification with Spray Tanning

Tuesday, June 26th, 2018

By Brandon Cardinal, Norvell

As salons across the country see a steady increase with their spray tanning clients, we continue to pose the question, “How do we continue to grow our sunless business?” It’s a valid question and one that …

Higher Levels of Vitamin D Reduce Breast Cancer Risk by 80%: New Study

Monday, June 25th, 2018

TORONTO, Ont (June 21, 2018) – A new study of 5,038 women (age 55+) in a pooled cohort of two randomized controlled trials and a prospective cohort has found that women with vitamin D blood levels of ≥150 nmol/L, which …

How To Extend The Life Of Your Busy Season…and Make More Money Too!

Thursday, June 21st, 2018

By Grant Miller, salon consultant

Like most salon owners, I have a love/hate relationship with our business! When the busy season finally hits, it’s great to know that there is still life in this industry. But just about the time …

An Important Lesson from a True Marketing Legend and a 13-Year-Old Girl Scout

Wednesday, June 20th, 2018

The late, great Gary Halbert is widely considered to be the world’s greatest copywriter ever. If you are of a certain age, you may recall your parents receiving a “Coat-of-Arms” letter in the mail with an offer to receive a …

Sun Avoidance: A Risk Factor for Mortality?

Tuesday, June 19th, 2018

By Jeff Nicklas, Vitamin D Council

In a study published in the Journal of Internal Medicine, researchers found that avoiding sun exposure may increase the risk for all-cause mortality in women.

In past articles, we’ve covered the positive and negative …

Sunless in the Summer

Monday, June 18th, 2018

Just like on the UV side, the sweltering summer months bring a slow season for the sunless industry. When it happens varies from region to region, but the dreaded slow season seems to show up overnight.

Suddenly the clients we …

Five Types of Email for Better ROI

Thursday, June 14th, 2018

Email marketing can be tough if you don’t have a dedicated marketing department. If you find yourself staring blankly at the keyboard, trying to decide what to email your customers this month, it might be time for you to develop …

End the Tan Tax: Your next message to your U.S. representatives

Wednesday, June 13th, 2018

Help us stop the tan tax and the war against women! ASA will post a different message every two weeks for you to copy and paste into an email to your US representative. There will also be a link that …