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Most Salons Will Remove One-Sided Beauty Magazine From Their Lobbies

Monday, April 28th, 2008

Seven out of ten tanning facility owners will remove Cosmopolitan Magazine from their lobbies and waiting areas because of the beauty magazine’s complete lack of objectivity when it comes to covering UV light and sun exposure.…

Warning Labels on Tanning Equipment Put in Perspective

Monday, April 28th, 2008

It’s a good question – one that does have a good answer, but which we all sometimes forget. A close look at our warning labels and our consent forms reveals the answer:

DANGER: Ultraviolet radiation. Follow instructions. Avoid overexposure. As

Warning Labels on Tanning Equipment Put in Perspective

Friday, April 25th, 2008

It’s a good question – one that does have a good answer, but which we all sometimes forget. A close look at our warning labels and our consent forms reveals the answer:

DANGER: Ultraviolet radiation. Follow instructions. Avoid overexposure. As

Magazine’s Coverage of Georgetown Study “Embarrassing”

Friday, April 25th, 2008

Cosmopolitan Magazine’s coverage of a new melanoma study, spun in a blatant attempt to sell more sunscreen, has been called “embarrassing journalism” by the International Smart Tan Network.…

The PC Marketing Solution

Thursday, April 24th, 2008

PC Marketing markets itself as a “tanning solution” and the name fits the bill nicely. The respected and decades-old company carries uwe and Montego Bay equipment, as well as lotions and lamps from a large list of manufacturers. PC Marketing …

Finding That New Customer Again

Thursday, April 24th, 2008

As a salon owner how much money do you spend trying to get new customers into the salon? And what does that break down to per new customer?
If you spend $400 on direct mail advertising and get 20 new …

Alberta Cancer Care Investigates UV Light

Thursday, April 24th, 2008

I got a call on the JCTA (Joint Canadian Tanning Association) phone line in March from a private consultant working for Alberta Cancer Care. She was investigating UV exposure in every form – from indoor tanning, outdoor, medical, etc. I …

The Cost of One Lost Customer

Thursday, April 24th, 2008

Georganne has been cruising furniture stores lately looking for a new couch, love seat and over-stuffed chair for her family room. It’s time.
Two teenagers and their scores of friends have made this replacement necessary. The problem is that Georganne …

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