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Social Networking and Beyond…

Monday, March 15th, 2010

It comes straight out of Marketing 101: The most important time to pour resources into marketing is when business is the slowest. A salon that can survive and thrive in bad times will come out of them in a much …

Diet, Sunscreen and Skin Cancer

Monday, March 15th, 2010

2010-03-15 Diet, Sunscreen and Skin Cancer copyThe founder of health-information web site Total Health Breakthroughs slammed the chemical sunscreen industry for burying what appear to be the true root causes of skin cancer on his web site this month.

In an essay titled, “The Skin Cancer …

Peak Performance: Bronzed Betty by Threvo

Friday, March 12th, 2010

mar-10-skdeep-threvoAs a member of the snowboarding inspired Threvo collection, Bronzed Betty has quickly carved its way to the top of the mountain. This NRgized Triple Bronzer has been flying off the shelves of tanning salons everywhere and its fellow Threvo …

Take Your Pick: Ergoline Offers Three New Series for 2010

Friday, March 12th, 2010

mar-10-hotspotErgoline has three new series for this tanning season and each has something unique to offer salons, as well as having the following attributes in common:

• Efficiently-priced solutions for entry-level sunbeds

• Proven tanning results in turbo and super …

Just a Click Away

Friday, March 12th, 2010

mar-10-trainerLife moves pretty fast, my friends, and it may just pass you by if you don’t stop and actively participate. Let’s face it – social media is the most accessible, fastest growing and most convenient form of communication that we …

You Can’t Shrink Your Way to Greatness

Friday, March 12th, 2010

mar-10-salesEven in an economic downturn the sound of customers exclaiming “I need this and this and this!” can happen in your salon, but it won’t happen by accident, nor is it easy. It will happen if YOU make it happen. …

Member of the Month: Endless Summer, Mitchell Ontario

Friday, March 12th, 2010

mar-10-momWhen Teresa Burnette started in the tanning business back in 1985, it was really her parents’ idea.

Her dad, Bill Ledford, worked as meat supervisor for a local chain of grocery stores and her mother worked in a sewing factory, …

PUMP UP Your Lotion Sales

Friday, March 12th, 2010

mar-10-lotionIn my other life, I teach high school English, and every year around mid-January, the girls start sliding into their desks, red-faced and ashamed, taunted by the grins of their classmates. You might think they were blushing at first glance, …

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