Life moves pretty fast, my friends, and it may just pass you by if you don’t stop and actively participate. Let’s face it – social media is the most accessible, fastest growing and most convenient form of communication that we …

Even in an economic downturn the sound of customers exclaiming “I need this and this and this!” can happen in your salon, but it won’t happen by accident, nor is it easy. It will happen if YOU make it happen. …

When Teresa Burnette started in the tanning business back in 1985, it was really her parents’ idea.

Her dad, Bill Ledford, worked as meat supervisor for a local chain of grocery stores and her mother worked in a sewing factory, …

In my other life, I teach high school English, and every year around mid-January, the girls start sliding into their desks, red-faced and ashamed, taunted by the grins of their classmates. You might think they were blushing at first glance, …

It comes straight out of Marketing 101: The most important time to pour resources into marketing is when business is the slowest. A salon that can survive and thrive in bad times will come out of them in a much …

A Florida state senator’s absolute statement about indoor tanning is indicative of how the Cosmetic Dermatology industry’s lobbying groups have upped the rhetoric about UV exposure without the research to back up their statements.

“The scientific evidence is overwhelming: Tanning …

The botox injection industry has 2.5 million reasons to lobby why a 10 percent tax on indoor tanning makes more sense to them than a 5 percent tax on botox injections and other cosmetic surgeries: That’s the astounding number of …

More than 9 out of 10 indoor tanning business owners believe that ‘base tans’ achieved in a tanning salon do protect indoor tanning enthusiasts from outdoor sunburn, according to the results of a SmartTan.com poll conducted in early March.

According …