By Matt Russell

Many people are aware that I started the “D-Feat Breast Cancer” campaign for the Vitamin D Foundation three years ago because it made sense for our industry. With indoor tanning equipment being the most reliable and effective …

John Stossel — North America’s most-celebrated consumer exposé journalist whose “Give Us A Break” segments and best-selling books blow the whistle on consumer fraud — will be the keynote speaker at Smart Tan’s 2011 Convention and Trade Show in Downtown …

Half of all indoor tanning businesses are reporting better-than-expected results in the first quarter of 2011, according to a SmartTan.com poll conducted this week.

According to the poll, 50 percent are reporting better-than-expected business performance for the first three …

A fashion industry blogger posted this week that sunscreen over-use has gone overboard and that avoiding the sun is riskier to your health than getting too much sun.

Marta Wohrle, a regular contributor to Truth In Aging, posted the essay …

The American Academy of Pediatrics new policy statement on UV exposure — which has received media attention for suggesting that those under age 18 should not be permitted to use commercial sunbeds — also includes language suggesting that most chemical …

A new report published by SunHerald.com has found that online consumer reviews and social media sites have a larger role in a small businesses reputation than its own website. The marketing firm Marchex collected data from search results of 150 …

The U.S. National Cancer Institute — in bold type on an a section added to its web site in June 2010 — admits that there is no evidence that avoiding sunlight or sunbeds actually decreases the risk of skin cancer.…

A Washington, D.C., consumer group is reminding consumers that mis-use (over-use) of chemical sunscreen will lead to vitamin D deficiency and may actually contribute to an increase in skin cancer rates.

The non-profit Environmental Working Group — perhaps the world’s …