A first-of-its-kind study of vitamin D levels among those whose outdoor lifestyles give us the best clues of what is natural for humans supports the contention that regular tanners have natural vitamin D levels and non-tanners are falling far short.…

Nearly half of all tanning businesses say they have been busier this January than they were the same month a year ago, according to a SmartTan.com poll conducted this week.

According to the poll, 49 percent of salons say their …

One thing that critics of the indoor tanning industry either don’t understand or refused to admit is the reality that base tans acquired in a non-burning fashion at a professional tanning facility help to prevent sunburn.

It’s surprising. That is …

A study led by New Zealand epidemiologists suggests that dermatology-led efforts to scare young people about skin cancer may actually be causing a decline in skin cancer awareness in older people who are, by far, the most likely to get …

A study in the February issue of Pediatrics reports that the number of children who say they “often or always” use sunscreen has decreased in the last three years — a statistic that is being interpreted by the dermatology and …

On Jan. 10, Pauly D made an appearance on The Tonight Show with Jay Leno. During his interview, Pauly talked about an early career as a used car salesman, the new season of “Jersey Shore” and his new sunless tanning …

A University of Wisconsin study suggests that UV exposure, totally independent of vitamin D production, suppresses an animal model of multiple sclerosis — another indication that UV exposure’s positive influence extends well beyond vitamin D production.

Researchers, including University of …

Dermatology lobbying groups doubling-down on their sun abstinence messaging might have something to do with the fact that more doctors in other disciplines are telling their patients to get back into the sun.

That’s what a SmartTan.com poll in January …