As the indoor tanning community continues to evolve and grow professionally, the market’s most successful operations continue to focus on key competencies.

1. Recommit Your Business to Sunburn Prevention

The science of sun care is coming back to center, as it …

By Marc Sorenson, EdD, Sunlight Institute

Almost no one realizes the dramatic improvement that sun exposure can make on athletic performance. I helped Dr. John Cannell obtain translations of many esoteric and decades-old studies that had been forgotten, probably due …

You probably already knew that red light improves the condition and appearance of skin but, equally as important for tanning businesses to understand, red and near-infrared light therapy can also accelerate and enhance tanning results.

Ultraviolet A, or UVA light, …

By Joseph Levy, American Suntanning Association

In the past decade the evidence supporting regular, non-burning UV exposure as opposed to sun-abstinence or over-blown sun-avoidance has continued to come into focus – especially now that government data shows clearly that most …

It takes a lot of deliberation and effort to bring a new team member on board, especially in small businesses. The strain on resources can be more apparent than at larger companies, meaning the hiring process must be very strategic. …

A new in-depth article from wellness publication mindbodygreen outlines extensive research on vitamin D’s antioxidant properties that “support a long, happy healthy life.”

“Without adequate levels of vitamin D, your body can’t utilize the vitamin when it’s needed—for antioxidant actions …

Long before social media, tanning businesses relied heavily on “word-of-mouth” marketing to gain new customers. Even those that had the resources to invest in traditional advertising understood that more customers came to them organically via recommendations from friends and family. …

SmartSun Therapy SST28 Operator Training is available at no cost for Smart Tan members and non-members. You only need to create a Smart Tan account or login. In this 30-minute training video module, you will learn:

• The different spectrums of