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We Are Sunshine

Say Yes to Self Tanners

Monday, September 10th, 2018

Self tanners are in demand, so much so that they have garnered permanent self space at most major retail and specialty beauty stores.That means salon clients are buying these products. As experts in sunless, they should by them from us.…

Science Says Sun Exposure Improves Sex Life (And Not Just Because Tans are Sexy)

Friday, September 7th, 2018

It’s no secret that everyone looks and feels a little sexier with a nice tan. But that’s apparently not the only way sunshine can improve your sex life. Exposure to bright lights, similar to sunlight, tripled reported sexual satisfaction in …

The Easiest & Most Profitable Way To Have Your Staff Sell More

Thursday, September 6th, 2018

Last month we talked about incentivizing your staff to sell/perform better and about the concept of how owners need to inspect what they expect from their staff.

If you are a salon owner, you need to except the fact that …

Selling Sunless Products to UV Tanners

Wednesday, September 5th, 2018

By Ashley Wottring, California Tan Sunless

Along with their UV tanning lotion, an easy way to  optimize a customer’s tanning experience is by encouraging UV-only tanners to purchase sunless products. By combining both UV and sunless tanning methods, you can …

Help Wanted: Combatting staffing challenges in a burgeoning economy

Tuesday, September 4th, 2018

Have you ever had an employee not show up to work on a Saturday, only to find out they chose to go to a football game or concert rather than live up to their responsibilities? In speaking with a handful …

More is Better: Easy ways to increase your customer base

Friday, August 31st, 2018

By Ashley Laabs

Salon owners are always focused on keeping their clients happy and making the most out of their buying potential, but one of the biggest favors you can do for yourself as slow season creeps along is to …

Tan Tax Repeal Gaining Momentum in D.C.

Thursday, August 30th, 2018

The tan tax repeal effort has been our industry’s calling card in Washington, D.C., for more than five years. The story of businesses closed and jobs lost, as a result of this unfair tax, has opened many doors for our …

Testimonials Provide New Perspectives for Old and New Clients

Wednesday, August 29th, 2018

In a poll, more than 60 percent of indoor tanning businesses said they use customer testimonials as part of their marketing.

Testimonials aren’t just about telling people what a great job you’re doing – it’s also about showing them …