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We Are Sunshine

Hire & Groom Employees for Sunless Success

Thursday, May 17th, 2018

By Ivy Potter, Image Sun of Northwest Indiana

Employees are the front line of your business; having good employees is as important as having working equipment. Use these tips to find the right employees and get the most out of …

Stop the Tan Tax: Your next message to your U.S. representatives

Wednesday, May 16th, 2018

Help us stop the tan tax and the war against women! ASA will post a different message every two weeks for you to copy and paste into an email to your US representative. There will also be a link that …

Double the Effectiveness of Your Marketing

Monday, May 14th, 2018

By Grant Miller, Salon consultant

Did you ever pay for marketing or advertising and the results weren’t as effective as you had hoped? Of course you have! It’s happened to every one of us, but here’s some good news: There …

May is National Sunshine Month

Friday, May 11th, 2018

From Carole Baggerly, GrassrootsHealth

In an effort to increase public awareness of the importance of sunshine to human health, we have declared May to be “National Sunshine Month.”

With the transition from an agrarian to a technology-driven society, and other …

Study the EFTs You Don’t See

Thursday, May 10th, 2018

If you have an EFT-based business, this time of the year is vital that you pay attention to what is happening. Most salons do great enrolling their customers with specials, promotions and sales, but when it comes to the end …

Sunbeds Best ‘D’ Source: Study

Wednesday, May 9th, 2018

A European study showed that three non-burning sunbed sessions weekly was more effective at raising vitamin D blood levels than 1,000 IU of daily vitamin D pills.

Published in the European Society for Photobiology’s journal, Dr. Fran de Gruijl was …

More Than a Salon: Gain popularity by positioning as a lifestyle brand

Tuesday, May 8th, 2018

What do brands like Apple, Nike, Whole Foods, and Red Bull have in common? They sell very different products, but one thing they’re all selling is a lifestyle.

These are some of the world’s biggest and best “lifestyle brands,” defined …

How to Turn Facebook ‘Likes’ Into Money

Monday, May 7th, 2018

By Grant Miller, salon consultant

Social media has been without question one of the most popular methods to promote and market your tanning business. Facebook is still the largest and most popular social media site for business purposes. Like all …