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We Are Sunshine

Dermatologists Say Get Some Sun

Thursday, March 5th, 2020

A pair of Washington, D.C. dermatologists suggest a number of reasons to get some moderate sun exposure every day in an article from Some of the benefits Dr. Brian Dixon and Dr. Elizabeth Tanzi list are not the ones …

The Beginner’s Guide to Political Involvement

Tuesday, March 3rd, 2020

Political involvement can feel intimidating and overwhelming for the small business owner who is already wearing many hats. It’s tough to get out of the daily grind, but the value of protecting the bigger picture is another essential part of …

Five Low-Cost Ways to Create More Revenue Fast

Friday, February 28th, 2020

By Grant Miller, Salon Consultant

Getting your existing customers to spend more money more often is an effective way to quickly increase your revenue. Marketing is a process, and you should always be attracting new customers and maximizing the value …

Body Repaired Skin Damage in Groundbreaking Study

Thursday, February 27th, 2020

DNA changes resulting from simulated moderate sunshine were corrected by the skin within hours of exposure in a study published in the British Journal of Dermatology. The 2017 finding supports the notion that moderate UV exposure is not a …

Iowa Salon Employee Breaks Spray Tan World Record

Wednesday, February 26th, 2020

If your clients ever ask you how long an airbrush tan will take, just tell them that a single person once applied 113 tans in an hour. While that explanation would clearly be in jest, it would now technically be …

Opportunity Comes Knocking

Tuesday, February 25th, 2020

By Scott Nichols, salon GM and consultant

For the past few months, I have been writing to you, the employee. I hope some of what was said has resonated and you have seen improvement in your work and life. This …

Debunking Lease Renewal Myths For Tanning Tenants

Monday, February 24th, 2020

By: Jeff Grandfield and Dale Willerton – The Lease Coach

Readers of our new book, Negotiating Commercial Leases & Renewals FOR DUMMIES, will learn that many lease renewal myths exist. Considering that the average tanning tenant only negotiates a …

Marketing to Your Customer Base

Friday, February 21st, 2020

By Scott Nichols, salon GM and consultant

Many of us reading this article can probably say they bought a new TV in the past few years. The big excitement in recent years is the 4K TVs that will give you …