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We Are Sunshine

Skin Cancer and Nutrition: Stop blaming the sun

Wednesday, July 11th, 2018

By Dr. Marc Sorenson, Sunlight Institute

In the rush by dermatologists and sunscreen companies to demonize sunlight exposure as the universal cause of skin cancers, there has been a total disregard for another factor that strongly protects against, or strongly …

Actions Speak Louder than Words: Young salon owner brings political experience, new perspective to ASA board

Tuesday, July 10th, 2018

With nine tanning business locations, a distribution company and more than 100 employees depending on him at the age of 30, Zach Neugebauer has a lot riding on the future of indoor tanning.

So, rather than sitting pat, focusing solely …

Find a Reason for Customers to Walk Through Your Doors

Monday, July 9th, 2018

By Scott Nichols

As we are in the middle of the summer months, most tanning salons across the country have entered their slow season. We hang on to every dollar saved from the past busy season and look for low …

Managing Your Image: Define your management style and maintain strong leadership

Thursday, July 5th, 2018

By Ashley Laabs

When your job involves supervising others, it’s easy to lose sight of the image that you project. From time to time, it’s important to manage your own reputation and leadership style. Different environment require distinctive styles of …

The Perception of Value

Tuesday, July 3rd, 2018

By Crystal Rooney, Spray Tan Artists Forum

Years ago, I was shown a video on the psychology of perceived value. They set up a restaurant with simple, undecorated card tables and metal chairs. They brought in a study group to …

Vitamin D and Melanoma Risk

Monday, July 2nd, 2018

From GrassrootsHealth

Results from a case-control study, published in a paper by Cattaruzza et al., showed a clear decrease in melanoma risk as vitamin D levels increased. The study included 137 cases of melanoma (blood samples collected at the …

How to Attract the Perfect Customer

Thursday, June 28th, 2018

By Grant Miller, salon consultant

One of the most common questions I receive from salon owners regarding their marketing is, “When marketing to a customer, what is the best thing to offer them to get them into my store?”

Previously, …

End the Tan Tax: Your next message to your U.S. representatives

Wednesday, June 27th, 2018

Help us stop the tan tax and the war against women! ASA will post a different message every two weeks for you to copy and paste into an email to your US representative. There will also be a link that …