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We Are Sunshine

Tanning’s ‘A-Team’: ASA working for industry’s future

Friday, August 7th, 2020

Many people go their entire lives without stumbling into a congressional office in Washington, D.C., for a meeting. American Suntanning Association President Melinda Norton isn’t most people. In the past five years, Norton has held thousands – that’s right, thousands …

The Easiest Client to Sell To

Thursday, August 6th, 2020

By Grant Miller

Most businesses either don’t realize that they have lost clients or don’t know what to do about them.

Lost and inactive clients are a fact of life in every business and in your salon. Part of the …

Vitamin D Level Below 30 ng/ml an Independent Risk Factor for COVID-19

Wednesday, August 5th, 2020

GrassrootsHealth was founded to get the message out that vitamin D levels matter… beginning with a consensus statement from over 40 vitamin D scientists from around the world recommending an optimal target of 40-60 ng/ml (100-150 nmol/L) to prevent disease.…

Five Pillars of Emotional Intelligence: The secret of top-performing managers

Tuesday, August 4th, 2020

Becoming a great manager is a process that is both tough and delicate. You’re only human, but how you wield your strengths and weaknesses have a profound impact on the team dynamic. It’s true that managing others requires a certain …

Ask Your Way into a Sale

Monday, August 3rd, 2020

Clearly, tanning is a service industry. But so many salon owners separate customer service and the services that they charge for; in reality, these things are one and the same. The most valuable service you provide for your clients is …

Memberships, Memberships, Memberships

Thursday, July 30th, 2020

By Jenny Backman, Carolina Tan Factory

It’s true that “it’s never too late.” Let me go on record and be one of many that will tell you that if you aren’t selling memberships in your salon, do not wait another …

Word of Mouth: The power to build or destroy

Wednesday, July 29th, 2020

There’s always lots of talk about print advertising, direct mailing, social media, radio, television, etc. But for some reason, we seem to neglect talking about the most important and free way to market a business: word of mouth.

With the …

Could the Sun be Good for Your Heart?

Tuesday, July 28th, 2020

By Carole Baggerly, GrassrootsHealth

I would like to share some information not about how sun exposure produces vitamin D, but some of its other benefits. It is healthy to have regular, non-burning sun exposure. It is also counter-culture right now, …