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Listen to Your Customers, They’re Smarter than You Think

Thursday, March 15th, 2018

By Kizer & Bender

A successful retailer once told us to, “Listen to your customers because they’re smarter than you think.” He also pointed out that the letters that form the word LISTEN also spell SILENT – you can’t listen …

The Unknown Flexibility of Spray Tanning

Wednesday, March 14th, 2018

By Katie Phillips, California Tan Sunless

Just like other industries, the sunless industry is constantly searching for new ways to attract customers. As new products and new technologies are introduced, it’s easy to focus on new innovations as selling points …

Leaders of the Future: 30-year-old Erin Murphy is steering the course of one of the East Coast’s largest tanning businesses

Tuesday, March 13th, 2018

In recent years, James Mastronardi had largely stepped away from leadership of his indoor tanning business with more than 80 East Coast locations. With established management that had been with the company for many years, the business ran itself without …

The Beginner’s Guide to Political Involvement

Tuesday, March 13th, 2018

Political involvement can feel intimidating and overwhelming for the small business owner who is already wearing many hats. It’s tough to get out of the daily grind, but the value of protecting the bigger picture is another essential part of …

Dermatologists Say Get Some Sun

Monday, March 12th, 2018

A pair of Washington, D.C. dermatologists suggest a number of reasons to get some moderate sun exposure every day, in an article last year from Bustle.com. Some of the benefits Dr. Brian Dixon and Dr. Elizabeth Tanzi list are not …

Don’t Assume You Know Your Customers

Thursday, March 8th, 2018

By Chris Cummings

How well do you know your customers? I’m not asking how many of them you talk to on the phone or go out for coffee with; I’m asking how well you understand the demographics of the people …

UV Critics Sizzling Over Bacon?

Tuesday, March 6th, 2018

By Joe Levy

There’s a new million-dollar question in the science of indoor tanning and it has nothing to do with anything you’d ever find in a sunbed salon – look no further than your kitchen.

in 2016, the World …

Five Low-Cost Ways to Create More Revenue Fast

Monday, March 5th, 2018

By Grant Miller, Salon Consultant

Getting your existing customers to spend more money more often is an effective way to quickly increase your revenue. Marketing is a process, and you should always be attracting new customers and maximizing the value …

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