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We Are Sunshine

Palm Beach Tan® Expands with Tan Pro Acquisition

Thursday, August 19th, 2021

Nation’s Largest Indoor Tanning Provider Converts 13 Locations in Ohio

DALLAS, Texas — August 18, 2021 — Palm Beach Tan, the nation’s largest indoor tanning provider, today announced that it has acquired 13 Tan Pro salons in Ohio. Five …

What Can You Say? Clarifying Customer Communications

Wednesday, August 18th, 2021

Thousands of studies now point to potential benefits of vitamin D and UV exposure. It’s important that tanning professionals understand how this research is going to continue to unfold and impact their business.

But as an indoor tanning professional, you …

Overcoming the Orange Misconception

Tuesday, August 17th, 2021

By Alyssa Hilliard, Sunless, Inc.

“I’m afraid I’ll look like an Oompa Loompa,” or, “I don’t want to look like Ross from Friends”: These are the comments often made by consumers when asked if they are interested in spray tanning. …

Are Your Coupons Helping or Hurting?

Monday, August 16th, 2021

Coupon campaigns can be a great asset to your salon by bringing in new customers or enticing your current customers to make additional purchases. They can be valuable to customers and beneficial to your business — assuming, of course, that …

Know Your Worth: It may be time to consider a strategic pricing overhaul

Wednesday, August 11th, 2021

Typical economic conditions make it inevitable that businesses of all types will need to gradually increase prices for their products and services over time. Just like milk doesn’t cost what it did 10 years ago at the supermarket, if you’ve …

Make the Most of Your Direct Marketing

Tuesday, August 10th, 2021

Direct mail is something that many of us might overlook in today’s digital world, but it still may have a place in your overall marketing plan. With that being said, what worked well 15 years ago probably isn’t going to …

Can You Achieve an Optimal Vitamin D Level with the Sun?

Monday, August 9th, 2021

The GrassrootsHealth panel of expert scientists’ recommended range of vitamin D levels for general health is 40-60 ng/ml (100-150 nmol/L). This is based on overwhelming evidence about the association between vitamin D and many diseases including bone diseases (rickets, osteomalacia, …

Using Trends in Beauty to Market Sunless

Friday, August 6th, 2021

By Jordan Kelly, Marketing Manager, New Sunshine

We all know that trends come and go, but trends in fashion and beauty can change at a quicker pace than most. It’s always fun to see old trends make a comeback (hello, …