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We Are Sunshine

Listen to Your Customers, They’re Smarter than You Think

Tuesday, March 12th, 2019

By Kizer & Bender

A successful retailer once told us to, “Listen to your customers because they’re smarter than you think.” He also pointed out that the letters that form the word LISTEN also spell SILENT – you can’t listen …

The Unknown Flexibility of Spray Tanning

Monday, March 11th, 2019

By Katie Phillips, California Tan Sunless

Just like other industries, the sunless industry is constantly searching for new ways to attract customers. As new products and new technologies are introduced, it’s easy to focus on new innovations as selling points …

Cover All the Bases: A four-step approach to comprehensive employee training

Thursday, March 7th, 2019

When you’re training new employees, there’s so much to consider that even if you had a full-time training staff, it would seem overwhelming. For a small, independent tanning business, training staff on UV science, sales, customer service, cleaning and so …

The Beginner’s Guide to Political Involvement

Wednesday, March 6th, 2019

Political involvement can feel intimidating and overwhelming for the small business owner who is already wearing many hats. It’s tough to get out of the daily grind, but the value of protecting the bigger picture is another essential part of …

Dermatologists Say Get Some Sun

Tuesday, March 5th, 2019

A pair of Washington, D.C. dermatologists suggest a number of reasons to get some moderate sun exposure every day in an article from Some of the benefits Dr. Brian Dixon and Dr. Elizabeth Tanzi list are not the ones …

Five Low-Cost Ways to Create More Revenue Fast

Monday, March 4th, 2019

By Grant Miller, Salon Consultant

Getting your existing customers to spend more money more often is an effective way to quickly increase your revenue. Marketing is a process, and you should always be attracting new customers and maximizing the value …

Don’t Neglect the “Who” of Your Business

Wednesday, February 27th, 2019

While salon owners are busy fretting over minor details with pricing, promotions and the salon’s appearance, Sun Evolutions Global Sales Trainer David McFarland fears that all too many are overlooking the most important factor in their business: the people behind …

Debunking Lease Renewal Myths For Tanning Tenants

Wednesday, February 27th, 2019

By: Jeff Grandfield and Dale Willerton – The Lease Coach

Readers of our new book, Negotiating Commercial Leases & Renewals FOR DUMMIES, will learn that many lease renewal myths exist. Considering that the average tanning tenant only negotiates a …