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We Are Sunshine

Get to Know Your Customers

Wednesday, October 19th, 2022

By Lydia Calderón

You may want to market to everyone, but defining a specific audience has the power to grow your business exponentially. Through learning various factors about your main customers, you can cater to their needs and help better …

Why We Take Our Team on an Annual Trip

Tuesday, October 18th, 2022

By Brad Sudekum, TANgerines 

There are many ways to show your staff they’re appreciated, and one of the ways we do this is through our annual staff beach trip. We plan these trips on national holiday weekends so we only …

Vitamin D Misinformation Article Called Out

Monday, October 17th, 2022

A paper by Quinn et al., titled “COVID-19 and Vitamin D Misinformation on YouTube: Content Analysis,” states in the background section of their abstract:

“The “infodemic” accompanying the SARS-CoV-2 virus pandemic has the potential to increase avoidable spread as well …

Management for Newbies: Four steps for making the right impression

Friday, October 14th, 2022

You worked your way up through the ranks of your peers and continued to show initiative until your boss recognized the ambition gleaming in your eyes. Now you’re the manager. In those first moments, your new title is like a …

Treat Your New Services Like New Businesses

Wednesday, October 12th, 2022

By Scott Nichols

In today’s industry, many salon owners are looking to bring in new services such as sunless, spa and cosmetic services. These services can enhance the bottom line and be the extra income you need. But equipment can …

The More the Merrier: Spice up the holiday season with a continuous display of festivities and promotions

Tuesday, October 11th, 2022

Like it or not, the holidays have taken on a significantly capitalistic slant. It’s the American way, after all. But, as a business owner, that’s something to be thankful for.

While the competition for people’s precious dollars is at its …

Salons Help Prevent Sunburns: Poll

Monday, October 10th, 2022

More than 9 out of 10 tanning facilities say they have clients who — prior to coming to their salons — could not get a suntan outdoors without sunburning, according to a poll.

According to the poll, 92 percent …

Cleanliness is the Top Concern for Tanning Clients

Friday, October 7th, 2022

Even before COVID-19, cleanliness was the No. 1 factor clients looked for when choosing a tanning business to frequent. Of course, that’s only magnified now.

Your salon spends time, money, and effort attracting and keeping good customers, but you could …