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We Are Sunshine

Straight to the Top: Enhance value and sell more of your highest tier memberships in the New Year

Monday, January 7th, 2019

When Mike Sellars reduced the price of his highest EFT membership, including UV, spray and spa services, to $69.99, he and his wife “were scared to death” about the potential results. That’s likely how most tanning business owners feel about …

Tanning is a Natural Process: Dermatologist

Friday, January 4th, 2019

“The dogma, now fossilized in print, is that any tan is a sign of skin damage. Tell that to Darwin. Pigmented melanocytes in the skin are a system that protects it from excessive UV, which evolved long before the advent …

Tan Tax Repeal Bill Stalls in U.S. Senate

Wednesday, January 2nd, 2019

An effort to repeal the 10 percent federal tax on indoor tanning services stalled-out in the United States Senate last week after passing in the U.S. House of Representatives on Thursday December 20th – falling just short of the finish …

Put Your Employees on a Pedestal with the Right Training Platform

Wednesday, January 2nd, 2019

By Megan Knoll, Seidman College of Business, Grand Valley State University

When it comes to training your employees, is it really best to just have them learn as they go? Statistics and commentary on the subject show that many employees …

Sell to Your Client’s Inner “Me”

Tuesday, January 1st, 2019

By Brandon Cardinal, Norvell Sunless

Are you ever confused as to what it is you do at your salon when it comes to spray tanning, sunless tanning and or self-tanning. It is our job as an industry to define what …

Vitamin D Regulates Seasonal Depression: Researchers

Monday, December 31st, 2018

The sunshine vitamin may play a greater role in placating Seasonal Affective Disorder than previously thought, researchers now say. Earlier research and common sense have long suggested a relationship between sunshine, vitamin D and SAD, but evidence now shows that …

Differentiating Between Good and Bad Leases

Friday, December 28th, 2018

By: The Lease Coach

As we explain in our new book, Negotiating Commercial Leases & Renewals FOR DUMMIES, a bad lease agreement may hold you back from making a good profit or even result in the closure of your salon. …

Class is Now in Session

Thursday, December 27th, 2018

Welcome to Smart Tan Academy, the new standard in salon training. We know why you’re here – because you want your staff to be the best educated, most effective, adaptable and flat-out best tanning operators in your market. That’s why …