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What Makes Your Business Special?

Wednesday, September 12th, 2012

The article “12 Tips for Doing Competitive Analysis” from AllBusiness.com identifies strategies for evaluating your competition and recognizing opportunities that you can exploit. With a good understanding of your competitors, you’ll be able to take advantage of their weaknesses and …

Are Derm Groups Twisting Data?

Wednesday, September 12th, 2012

Dermatology groups who point to data they say suggests an increase in the relative risk of skin cancer for sunbed users compared to non-users probably should also point to data showing that the absolute risk for both groups is lower …

Military Tough, Sweet as Can Be

Tuesday, September 11th, 2012

Sharon and Richard Reyes might be the last people you’d expect to own a tanning salon: The couple met while on base for the Navy. But between their disciplined military backgrounds and a litte nudge from the universe, the couple …

Social Media: Show, Don’t Tell!

Monday, September 10th, 2012

Effectively incorporate visual elements into your social media strategy with tips from the Inc.com article “Better Social Media Strategy: Show, Don’t Tell.” The popularity of Pinterest and Instagram affirms what we already knew: People like pictures. Perhaps more importantly, messages …

Doctor: Has Sun Scare Gone Too Far?

Monday, September 10th, 2012

Another British doctor physician is speaking out publicly that the peril of overzealous sun avoidance has gone too far and needs to be countered.

Dr. Pratik Sufi, a British surgeon specializing in weight loss, wrote in The Huffington Post that …

Sun Keeps Rising on Vitamin D: Poll

Friday, September 7th, 2012

More than 5 out of 6 sunbed salon owners say that more people understand that vitamin D is ‘The Sunshine Vitamin’ today than did two years ago, according to a SmartTan.com poll conducted in late July. According to the poll, …

More is Better:
Easy ways to increase your customer base

Thursday, September 6th, 2012

Salon owners are always focused on keeping their clients happy and making the most out of their buying potential, but one of the biggest favors you can do for yourself as slow season creeps along is increase your customer base. …

UV Lowers Cancer Risk: New Study

Thursday, September 6th, 2012

Researchers in China have shown that people with the most UV exposure — particularly UVB exposure that makes vitamin D in the skin — have lower overall cancer rates, according to a study published this week in the journal Cancer …

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