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We Are Sunshine

Trained to Succeed

Wednesday, May 30th, 2018

Uncertainty: It might be the worst feeling in business. With nothing but the dense fog of the unknown before you, your lungs deflate, your heart throbs in your chest, and your mind churns over the possibilities. Do you try something …

What’s Your Type? Personality testing and the hiring process

Tuesday, May 29th, 2018

By Laura George, The Hot Spot Tanning Salon

How do you select the right new hire when almost every applicant states that they have great customer service skills, are trustworthy, reliable, friendly, and fast learners? You interview them for 10 …

Expand Sunless Business with Competition Tanning

Friday, May 25th, 2018

By Ivy Potter, Image Sun Tanning Centers of NW Indiana

Could you be missing an opportunity to add to your bottom line? The thriving health and fitness industry has carved a niche for sunless success. Bodybuilding and Fitness Competitions are …

Staying Slim with Sunlight

Thursday, May 24th, 2018

By Dr. Marc Sorenson, Sunlight Institute

Stay slim with sun exposure? New, never considered research adds a reason to stay active in the sun. The blue-light spectrum of sunlight, a spectrum that can penetrate the skin, can cause subdermal fat …

Respect Goes Both Ways

Wednesday, May 23rd, 2018

By Ric Rooney, Sun Spot Atlantis

Respect for our customers is something so ‘Business 101’ that it just goes without saying. However, respect is a two-way street, and when customers no longer respect your business, it needs to be addressed. …

Make the Most of a Small Marketing Budget

Tuesday, May 22nd, 2018

Owning a small business usually means you’re operating on a smaller budget when it comes to your marketing and promotion. Unfortunately, some small business owners experiencing a rough patch or low sales tend to cut marketing and promotion to save …

Tanners Have Canada’s Highest Vitamin D Levels

Monday, May 21st, 2018

People who use sunbeds have the highest vitamin D levels of any group in Canada, according to a study by Dr. Gerry Schwalfenberg, an Edmonton physician who has written several papers on vitamin D.

According to Schwalfenberg’s paper, regular sunbed …

Salons Stay on Top of Metrics

Friday, May 18th, 2018

In a poll, just under 50 percent of salons said they check their customer metrics, such as per person average, on a daily basis.

Forty-nine percent answered every day, 18 percent said they check their metrics weekly, 18 percent …