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We Are Sunshine

Salons Educate Clients on Outdoor Sun Safety

Wednesday, November 2nd, 2022

With winter and holiday vacations to warm destinations on the horizon, outdoor sun safety is as important as ever this time of year. It’s a good thing 83 percent of indoor tanning businesses said they teach their clients sunburn prevention …

Smart Sun Therapy: It’s time for tanning businesses to be seen in a new light

Friday, October 28th, 2022

We’ve all been waiting for the day when something happens to help change the longstanding negative perception about UV light.

Over the last 40 years, nobody has pursued that vision more fervently than Smart Tan CEO Matt Russell. From developing …

Leaving So Soon? How to improve employee retention

Friday, October 28th, 2022

Do you know if your employees are satisfied with their jobs? It’s a scary question if you think about it. Even though most salon owners will admit that they don’t expect their 18-year-old bed cleaner to work part-time forever, few …

Five Great Ways to Increase Your Sales Today

Thursday, October 27th, 2022

By Scott Nichols

We have found that there is no such thing as a secret promotion or sale that is going to increase your sales every day of the year. Sure, you might run a promotion that will increase your …

Maximize Holiday Spray Tan Sales

Wednesday, October 26th, 2022

As we’re discussing in this month’s Smart Tan Magazine cover feature, the holiday season presents unique opportunities for tanning businesses to increase sales now and build momentum for busy season. That’s particularly true with sunless, which is likely the …

World Vitamin D Day – November 2nd – Vitamin D helps you live longer!

Tuesday, October 25th, 2022

TORONTO, ON (October 25, 2022) – Your personal health and that of your family are the most important things in life. Optimal vitamin D levels play a significant role in helping prevent a wide number of diseases and strengthening your …

Choose the Right Facebook Ads to Meet Your Objectives

Monday, October 24th, 2022

Boosted posts are one affordable way to reach a wide audience, but Facebook Ads give you more control and options. Facebook Ads allow you to choose from videos, images, collections, carousel, slideshows, canvas, lead generation, offers, post engagements, event responses, …

Investigate Your Business

Friday, October 21st, 2022

By Scott Nichols

As you’re reading this article you can start to see the “light at the end of the tunnel” of the slow season.  As we head into the next season, I challenge you to investigate and plan for …