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We Are Sunshine

Mood and Sunlight: Safely soak it up

Thursday, December 30th, 2021

By Marc Sorenson, Sunlight Institute

Mood (a good mood) is critical to optimal living, and those who work in natural light experience improvement. In addition, a good mood leads to better performance, behavior and psychological health.

Furthermore, very few things …

4 SMS Marketing Ideas That Will Help Increase Customer Engagement At Your Tanning Salon

Wednesday, December 29th, 2021

By John Toston, Tan-Link

Did you know that about 98 percent of the messages that are sent via SMS are opened within 5 minutes? This means that…

  • You’ll be bypassing the email unread/spam filter.
  • Almost a guaranteed open rate.
  • And,

Take the Mystery Out of Moisturizing

Tuesday, December 28th, 2021

By Ivy Potter, Bronze Sol

It is a fact that hydrated, well-moisturized skin tans better and holds a sunless glow longer. It is also true that skin comes in different types and the need for each skin type can change …

Objections to Pricing and How to Answer Them Effectively

Monday, December 27th, 2021

By Michael Vidan

“You are too expensive.”

The normal first reaction to this statement is to get defensive, isn’t it? The next thought is to start to think of ways to reduce your price just to get the business, right?…

Memory, Learning and Sunlight: A new brain paradigm

Thursday, December 23rd, 2021

Memory becomes a worry as humans age, and that worry has spawned a plethora of new anti-forgetfulness products. Based on recent research, we elucidate the manner in which sunlight stimulation of skin may influence important chemical reactions. These reactions improve …

Marketing Your Sunless Products

Wednesday, December 22nd, 2021

by Bailey Johnson, Devoted Creations

If you are an avid sunless tanner and social media user, like myself, then you are probably aware of the countless ads and promotions for at-home tanning products that are pushed across many different social …

Don’t Neglect the Follow-Through

Tuesday, December 21st, 2021

By Scott Nichols

It’s all in the follow-through! If you were to Google the definition of follow-through, it will come up saying “the continuing of an action or task to its conclusion.” In management, I have found the number one …

Still Slow? Five Things You Should be Doing Now

Monday, December 20th, 2021

By Jenny Backman, Carolina Tan Factory

Unfortunately, the winter months can linger on for what seems like forever, and all of us in the tanning world are praying for the return of our beloved tanning season where all is well …