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We Are Sunshine

Build a Winning Team for Your Salon

Friday, February 12th, 2021

You can have the best location, the best equipment, marketing and product selection, but your indoor tanning business will still only be as good as the team that runs it.

The key word here is “team.” If your employees are …

Sunbeds are Vitamin D Machines: Sunlight Institute

Wednesday, February 10th, 2021

By Dr. Marc Sorenson, Sunlight Institute

A 2018 study published in the journal DermatoEndocrinology found that standard tanning salon sunbeds are very effective in raising serum levels of vitamin D. Those who used the beds were able to attain optimal …

Setting the Standard: Sundays Sun Spa is a model for modern tanning success

Tuesday, February 9th, 2021

 It’s certainly not every day that you’ll have the opportunity to learn from somebody who has achieved as much success in tanning as Dennis Ligon. Over nearly 30 years in the industry, Dennis and his wife, Sue, have built a …

Customers First, Money Follows: Six customer service phrases to live by

Monday, February 8th, 2021

By Ashley Laabs

In indoor tanning businesses, bad customer service can quickly overshadow any products or services on the menu. Sometimes, it’s as simple as posture, tone of voice, or using the wrong wording with a client who is on …

Access Denied: Salvaging declined EFT transactions

Friday, February 5th, 2021

People of all walks of life rely on EFT to take care of their expenses, and most salons have acknowledged that by offering discounts for memberships that utilize automatic payments. For salons, this has the added benefits of regulating revenue …

5 Ways to Grow Your Spray Tan Business Through Social Media

Wednesday, February 3rd, 2021

By Amara Khajenouri, California Tan Sunless

Are you looking to find more clients and grow your brand awareness within your community? If you answered yes, then you are in the right place! It can be tough to balance a spray …

What’s in a Brand?

Monday, February 1st, 2021

Your indoor tanning business isn’t one size fits all; it’s not a factory. However, unless your customers know why you’re different, they probably think they can put their money down on the counter and get the same tanning experience anywhere. …

Smart Tan Virtual Educational Conference – Register Now!

Friday, January 29th, 2021

Smart Tan’s hard hitting lineup of educational sessions that you have come to know and love are now available anywhere, anytime. The 2021 Smart Tan Virtual Educational Conference is designed around the hot button topics that are most vital to …