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We Are Sunshine

How to Increase Word-of-Mouth Marketing

Thursday, September 20th, 2018

By Ashley Laabs

Salon owners across the country report word of mouth as their most successful marketing method, but many are doing absolutely nothing to cultivate more of it. When it comes to marketing a business, owners are often so …

Become a Marketing Scientist

Wednesday, September 19th, 2018

Salon owners consistently point to marketing as one of the greatest points of difficulty for their business. When something works, it feels like magic; when it doesn’t, it feels like a mystery. But what if all the time and work …

Understanding the Base Tan

Tuesday, September 18th, 2018

One thing that critics of the indoor tanning industry either don’t understand or refuse to admit is the reality that base tans acquired in a non-burning fashion at a professional tanning facility help to prevent sunburn.

It’s surprising. That is …

Crafting Search Ads that Drive Clicks and Sales

Monday, September 17th, 2018

By now you know that Google AdWords is a major tool for business success in our digital age. AdWords allows your business to be found by people looking for your services and is a strong platform for converting those people …

The Four Secrets of Tanning Salon Success

Friday, September 14th, 2018

By Grant Miller, salon consultant

These four “secrets” may seem obvious at first, but you’ll want to look closely at your business and see how you can improve each one to maximize your salon revenues. This is particularly important as …

Keeping Employees and Reducing Turnover

Thursday, September 13th, 2018

By Scott Nichols, salon operator and consultant

As I write this article this month, we are currently facing a hot summer and an employee shortage – two items when combined can be hard on a company. There’s not much we …

Changing Perceptions: Salon protocol impacts your business, community and industry

Wednesday, September 12th, 2018

Part of the American Suntanning Association’s mission statement involves “engaging in higher-level discussion about UV exposure and indoor tanning.” The industry association aims to provoke reasonable discussion, involving both sides of the scientific argument, with a goal of finding political …

Take Control of Your Success

Tuesday, September 11th, 2018

By Ashley Laabs

You can be successful no matter what. Have you ever told yourself that? It’s true! If you stop letting the uncontrollable control you, your business can continue to grow and thrive.

No one can deny that the …