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We Are Sunshine

Sunlight and Health: ‘God’s Gift to Mankind’

Friday, August 21st, 2020

By Marc Sorenson, Sunlight Institute

Sunlight and health, from the earliest human civilizations to our current battle with COVID-19, have an inseparable link. Dr. John Fielder’s exceptionally well-written paper, History of Heliotherapy, provides insight into the past. Many ancients …

What Can You Say? Clarifying Customer Communications

Thursday, August 20th, 2020

Thousands of studies now point to potential benefits of vitamin D and UV exposure. It’s important that tanning professionals understand how this research is going to continue to unfold and impact their business.

But as an indoor tanning professional, you …

Overcoming the Orange Misconception

Tuesday, August 18th, 2020

By Alyssa Hilliard, Sunless, Inc.

“I’m afraid I’ll look like an Oompa Loompa,” or, “I don’t want to look like Ross from Friends”: These are the comments often made by consumers when asked if they are interested in spray tanning. …

Dr. Fauci Confirms Sunlight Kills Coronavirus

Monday, August 17th, 2020

Exposure to sunshine inactivates SARS-CoV-2 — the virus that causes COVID-19 — the nation’s top immunologist and leading authority on COVID-19 Dr. Anthony Fauci, MD, confirmed late last week in an interview with Matthew McConaughey

“It does. That’s one of …

Different Times Call for Different Measures

Friday, August 14th, 2020

By Scott Nichols

This year has definitely been different than anything we have seen before. A lot of us are hanging on to any news that may develop and trying to put any spin on it…a spin that might give …

Are Your Coupons Helping or Hurting?

Thursday, August 13th, 2020

Coupon campaigns can be a great asset to your salon by bringing in new customers or enticing your current customers to make additional purchases. They can be valuable to customers and beneficial to your business — assuming, of course, that …

Can You Achieve an Optimal Vitamin D Level with the Sun?

Wednesday, August 12th, 2020

The GrassrootsHealth panel of expert scientists’ recommended range of vitamin D levels for general health is 40-60 ng/ml (100-150 nmol/L). This is based on overwhelming evidence about the association between vitamin D and many diseases including bone diseases (rickets, osteomalacia, …

Company Culture: The Foundation of Branding

Monday, August 10th, 2020

We talk an awful lot about branding and how to make your brand noticeable, memorable and relatable for customers. Brand recognition and loyalty are priceless when you’re running a business. And while most of us understand the value of branding …

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