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We Are Sunshine

The Perception of Value

Monday, June 29th, 2020

By Crystal Rooney, Spray Tan Artists Forum

Years ago, I was shown a video on the psychology of perceived value. They set up a restaurant with simple, undecorated card tables and metal chairs. They brought in a study group to …

The Tanning Industry’s Battle Continues

Friday, June 26th, 2020

Tan Tax Repeal

The American Suntanning Association’s state and federal lobby team have been working overtime on behalf of the industry during the COVID-19 crisis. Significant efforts were made to get the tan tax repeal language put into the first …

Higher Levels of Vitamin D Reduce Breast Cancer Risk by 80%: Study

Wednesday, June 24th, 2020

TORONTO, Ont (June 21, 2018) – A study of 5,038 women (age 55+) in a pooled cohort of two randomized controlled trials and a prospective cohort has found that women with vitamin D blood levels of ≥150 nmol/L, which is …

Let Clients Do the Work for You on Social Media

Tuesday, June 23rd, 2020

By Tara Sanders, Touchable Tans

It’s one of the golden dreams, isn’t it? To be able to promote your business and it not cost you anything?

Well, I’m about to tell you how to do just that! I have a …

How To Extend The Life Of Your Busy Season…and Make More Money Too!

Monday, June 22nd, 2020

By Grant Miller, salon owner and consultant

Like most salon owners, I have a love/hate relationship with our business! When the busy season finally hits, it’s great to know that there is still life in this industry. But just about …

Lessons Learned from a Time of Crisis

Friday, June 19th, 2020

By Scott Nichols, salon GM and consultant

Covid-19 has been devastating on our industry to say the least. I don’t know if there is a worse time or not for this to happen, but I can say losing more than …

Diversification with Spray Tanning

Thursday, June 18th, 2020

By Brandon Cardinal, Norvell

As salons across the country see a steady increase with their spray tanning clients, we continue to pose the question, “How do we continue to grow our sunless business?” It’s a valid question and one that …

Consistency is Key: Maintaining a Better Brand

Wednesday, June 17th, 2020

By Lydia Calderón

In the ever-changing times we live in, you want your brand to be seen, heard, and remembered. Not only does a successful brand image retain customer loyalty, but it also helps grow sales, and builds a solid …