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We Are Sunshine

Are You Making it Easy for Clients to Buy from You?

Wednesday, October 2nd, 2019

By Grant Miller, salon consultant

I am frequently amazed how difficult some retailers make it for you to give them your money. The “sales prevention” department is, unfortunately, alive and well all across the country. They unintentionally put up all …

Salons Help Prevent Sunburns: Poll

Tuesday, October 1st, 2019

More than 9 out of 10 tanning facilities say they have clients who — prior to coming to their salons — could not get a suntan outdoors without sunburning, according to a poll.

According to the poll, 92 percent …

Don’t Buy Your Sunless Tanner From Non-Sunless Industry Brands

Monday, September 30th, 2019

By Katie Phillips, California Tan Sunless

The sunless industry is booming and everyone, including companies in other industries, knows. As a result, many makeup companies, haircare companies and even big box retailers are developing sunless products. As sunless tanning professionals, …

How to Increase Word-of-Mouth Marketing

Thursday, September 26th, 2019

By Ashley Laabs

Salon owners across the country report word of mouth as their most successful marketing method, but many are doing absolutely nothing to cultivate more of it. When it comes to marketing a business, owners are often so …

New Melanoma Incidence: Surprising U.S. statistics

Wednesday, September 25th, 2019

New melanoma incidence, first of all, should be highest in states with the highest sun exposure. That is, of course, if we listen to the dermatological organizations and sunscreen manufacturers. Those organizations state ad nauseam that new melanoma is caused …

How to Maximize Your Slow Season

Tuesday, September 24th, 2019

By Grant Miller, salon consultant

Too many salons spend most of their time and advertising budget trying to attract new clients and often forget about the ones they already have. Current members are much easier and less expensive to keep …

Become a Marketing Scientist

Monday, September 23rd, 2019

Salon owners consistently point to marketing as one of the greatest points of difficulty for their business. When something works, it feels like magic; when it doesn’t, it feels like a mystery. But what if all the time and work …

Understanding the Base Tan

Thursday, September 19th, 2019

One thing that critics of the indoor tanning industry either don’t understand or refuse to admit is the reality that base tans acquired in a non-burning fashion at a professional tanning facility help to prevent sunburn.

It’s surprising. That is …