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We Are Sunshine

How to Create a Talking Billboard for $2

Friday, April 5th, 2019

By Alyssa Hilliard, Sunless Inc.

Research shows that there is a reluctance to spray tanning because of the urban legends we’ve all heard of: “I don’t want to turn orange,” “I’m afraid I’ll turn into Ross!” What if I’m all …

How To Make Your Advertising Amazingly Effective

Thursday, April 4th, 2019

At one time or another, we have all created an advertisement or, more likely, an advertising rep has created one for you that, quite frankly, tanked. The ad was so bad that even your mother wouldn’t redeem the lousy coupon …

Sunburn Prevention: Changing lives for Skin Type II tanners

Wednesday, April 3rd, 2019

Shelly DeJaynes LaPlant had never tanned in her life. Saddled with fair Type II skin growing up in sunny Colorado, she couldn’t go outside in the summer without breaking out in a rash or getting sunburn.

Her transformation story is …

The Importance of Being an Active Salon Owner

Tuesday, April 2nd, 2019

By Jenny Backman, Carolina Tan Factory

One of the most important things that I strive to accomplish within my salons is being active. Let me explain what I mean by that. I believe in the old saying, “What isn’t growing …

People Over Products

Monday, April 1st, 2019

In an industry full of energetic, gregarious personalities, Lisa Parsons still stands out as the consummate “people person.” It’s a quality that makes her both enjoyable for salons to work with and very good at her job – because in …

Are Your Coupons Helping or Hurting?

Friday, March 29th, 2019

Coupon campaigns can be a great asset to your salon by bringing in new customers or enticing your current customers to make additional purchases. They can be valuable to customers and beneficial to your business — assuming, of course, that …

Don’t Play with Fyre

Thursday, March 28th, 2019

By now you’ve probably heard about Fyre Festival – what was supposed to be an Insta-worthy music festival in the Bahamas, turned out to be one of the biggest disasters in the history of social media marketing. As documented on …

Managing in a Family Business

Tuesday, March 26th, 2019

By Ashley Laabs

Tanning salons, like many small businesses, face a unique challenge: managing family members. In a Smart Tan poll, 42 percent of salons said that one or more of their employees are family. Overseeing the day-to-day activities of …