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We Are Sunshine

UV is Beneficial for Older People: Researcher

Thursday, October 4th, 2018

Dr. Richard Weller, who introduced us to the benefits of nitric oxide production from UV light in 2013, also wrote a paper promoting the importance of sun exposure for older people, as summarized by Dr. Marc Sorenson for the Sunlight …

Sunshine Vitamin ‘Turns You Into Superman’: Article

Wednesday, October 3rd, 2018

A preliminary review suggests that getting adequate vitamin D helps individuals exercise more strenuously while also exhibiting reduced signs of physical exertion, Details Magazine online reports.

“In layman’s terms, vitamin D helps you exercise harder without becoming more tired, or …

Cleanliness is the Top Concern for Tanning Clients

Tuesday, October 2nd, 2018

Your salon spends time, money, and effort attracting and keeping good customers, but you could lose them in a second with just one slip up on cleaning duties. And even worse than losing a valued client is the negative word …

Are You Making it Easy for Clients to Buy from You?

Friday, September 28th, 2018

By Grant Miller, salon consultant

I am frequently amazed how difficult some retailers make it for you to give them your money. The “sales prevention” department is, unfortunately, alive and well all across the country. They unintentionally put up all …

Salons Help Prevent Sunburns: Poll

Thursday, September 27th, 2018

More than 9 out of 10 tanning facilities say they have clients who — prior to coming to their salons — could not get a suntan outdoors without sunburning, according to a poll.

According to the poll, 92 percent …

Sun Safer Than Supplements: Research Paper

Wednesday, September 26th, 2018

By Marc Sorenson, Sunlight Institute

In a scientific paper, Dr. MS Razzaque shows that there may be some downsides to vitamin D supplementation, including “cardiovascular events and beyond.” He also states that “since hypovitaminosis D status usually reflects reduced sunlight …

Don’t Buy Your Sunless Tanner From Non-Sunless Industry Brands

Tuesday, September 25th, 2018

By Katie Phillips, California Tan Sunless

The sunless industry is booming and everyone, including companies in other industries, knows. As a result, many makeup companies, haircare companies and even big box retailers are developing sunless products. As sunless tanning professionals, …

How to Maximize Your Slow Season

Monday, September 24th, 2018

By Grant Miller, salon consultant

Too many salons spend most of their time and advertising budget trying to attract new clients and often forget about the ones they already have. Current members are much easier and less expensive to keep …