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We Are Sunshine

Running With ASA’s Joe Levy: Lessons from running fuel ASA’s successful approach to sun care advocacy

Monday, September 11th, 2023

For more than a quarter of a century you’ve probably seen my picture in Smart Tan Magazine in suits and ties – more often than not promoting the case for non-burning sun exposure at meetings in state capitol buildings. I’ve …

7 Reasons You Should Be Selling Online

Monday, September 11th, 2023

By John Toston, Tan-Link

Your business closes when your salon closes. However, there is no reason to be ever closed to a paying customer. The best time to sell to a customer is when they are already online browsing your …

Enhance the Sunless Experience

Friday, September 8th, 2023

By Lisa Saavedra, Devoted Creations & Selfie Glow

There is one common factor that all super-successful salons have – a great customer experience. It’s more than just an inviting environment, which of course helps. The customer experience extends even to …

Keys to Executing Profitable Promotions

Thursday, September 7th, 2023

Promotional discounts or incentives can be great assets to your salon by bringing in new customers or enticing your current customers to make additional purchases. They can be valuable to customers and beneficial to your business — assuming, of course, …

5 Ways to Enhance Your Business with SmartSun Therapy

Wednesday, September 6th, 2023

SmartSun Therapy is tailor-made for the tanning industry. Literally, the brand was created specifically for tanning businesses and it’s been working for tanning salon owners for several years. It’s the perfect service to accompany tanning services because the concept is …

What Can You Say? Clarifying Customer Communications

Tuesday, September 5th, 2023

Thousands of studies now point to potential benefits of vitamin D and UV exposure. It’s important that tanning professionals understand how this research is going to continue to unfold and impact their business.

But as an indoor tanning professional, you …

Know Your Worth: It may be time to consider a strategic pricing overhaul

Friday, September 1st, 2023

Typical economic conditions make it inevitable that businesses of all types will need to gradually increase prices for their products and services over time. Just like milk doesn’t cost what it did 10 years ago at the supermarket, if you’ve …

The Sunless Regimen Your Valued Customers Need

Thursday, August 31st, 2023

By Megan Racine, Devoted Creations/Selfie Glow

As we approach the closing months of the summer, temperatures start to cool down at night and leaves start the beginning stages of changing colors. We start to reorganize our routines when our kids …