Please enter a valid email address.
We Are Sunshine

Power of the People: Turn anybody into an influencer for your business

Thursday, March 9th, 2023

Long before social media, tanning businesses relied heavily on “word-of-mouth” marketing to gain new customers. Even those that had the resources to invest in traditional advertising understood that more customers came to them organically via recommendations from friends and family. …

Your Guide to Checking References

Wednesday, March 8th, 2023

Any salon owner will tell you that the staff you hire can make or break your business, yet so many tanning businesses fail to implement a thorough hiring process. It requires a tremendous level of responsibility and trustworthiness to put …

Studies Found WHO Report on Sunbeds Unbalanced and Inaccurate

Tuesday, March 7th, 2023

The World Health Organization and a European SCHEER Report misrepresented the quality of the research used and omitted relevant confounding information in the groups’ most recent publications on sunbeds, according to research reports published in the journal Anticancer Research.

“We …

Proven Technology + Results = Profitability

Monday, March 6th, 2023

The role of red light in tanning businesses is becoming increasingly prominent. Hybrid equipment that combines UV and red light LED technology is now front and center in more salons than ever. Non-UV red light devices also continue to be …

Putting the ‘U’ in ‘Business’: Demonstrating your values in the workplace

Monday, March 6th, 2023

If you’ve ever been in a leadership position, you know that it can bring on a mini-identity crisis. You have an obligation to uphold policies and improve productivity, which leads so many business owners to take on an arbitrary role …

Should we Aim for ‘Natural’ Vitamin D Levels?

Friday, March 3rd, 2023

From GrassrootsHealth

If given the chance, the body produces enough vitamin D from sunshine to reach levels of 40-60 ng/ml (100-150 nmol/L) – could the body be ‘wrong’?

Centuries ago, Hippocrates (now considered the “Father of Medicine”) observed that the …

Playing the Game

Thursday, March 2nd, 2023

By Scott Nichols

For the past few years, when working with staff I’ll look for the difference between employees’ performance. Why did some employees perform well while others didn’t? I have seen employees with the best attitude and outgoing personalities …

Red and Infrared Light Therapy: How does it work?

Wednesday, March 1st, 2023

While red light therapy is certainly growing in popularity, red and infrared light are still a long way from being understood by the general public in the same way UV light is. Many people wouldn’t know the UV science you …