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We Are Sunshine

Make the Most of Your Direct Marketing

Tuesday, April 10th, 2018

Direct mail is something that many of us might overlook in today’s digital world, but it still may have a place in your overall marketing plan. With that being said, what worked well 15 years ago probably isn’t going to …

Make the Most of What You’ve Got: Maximize revenue from current customers with high-value memberships

Monday, April 9th, 2018

The hardest part of making a sale is getting the person to walk through the door of your tanning business in the first place.

So, why does it seem that most tanning professionals are overwhelmingly obsessed with bringing in new …

The Spray Tan Doctor Will See You Now: Skin symptoms and simple solutions

Friday, April 6th, 2018

By Brandon Cardinal, Norvell Sunless

It’s that time of year again: busy season! New clients will mean old symptoms that need a fresh perspective. Reoccurring issues with results and skin never disappear, and remember, are not your fault, unless of …

How to Create a Talking Billboard for $2

Wednesday, April 4th, 2018

By Alyssa Hilliard, Sunless Inc.

Research shows that there is a reluctance to spray tanning because of the urban legends we’ve all heard of: “I don’t want to turn orange,” “I’m afraid I’ll turn into Ross!” What if I’m all …

Sunburn Prevention: Changing lives for Skin Type II tanners

Tuesday, April 3rd, 2018

Shelly DeJaynes LaPlant had never tanned in her life. Saddled with fair Type II skin growing up in sunny Colorado, she couldn’t go outside in the summer without breaking out in a rash or getting sunburn.

Her transformation story is …

The Importance of Being an Active Salon Owner

Monday, April 2nd, 2018

By Jenny Backman, Carolina Tan Factory

One of the most important things that I strive to accomplish within my salons is being active. Let me explain what I mean by that. I believe in the old saying, “What isn’t growing …

Are Your Coupons Helping or Hurting?

Friday, March 30th, 2018

Coupon campaigns can be a great asset to your salon by bringing in new customers or enticing your current customers to make additional purchases. They can be valuable to customers and beneficial to your business — assuming, of course, that …

Why Does the Vitamin D Council Recommend 5,000 IU/Day?

Thursday, March 29th, 2018

By Dr. John Cannell, Vitamin D Council

Where did the Vitamin D Council get its recommendation that adults take 5,000 IU/day of vitamin D3 for the rest of their life? The Institute of Medicine’s Food and Nutrition Board say 600 …