By Ashley Laabs

Salon owners are always focused on keeping their clients happy and making the most out of their buying potential, but one of the biggest favors you can do for yourself as slow season creeps along is to …

ASA Executive Director Joseph Levy’s mission promoting sunburn prevention and responsible UV exposure has taken him across North America to 43 different state capitols, five Canadian provincial capitols, as well as national capitols Washington D.C. and Ottawa, Ontario.

But after …

By Dr. Marc Sorenson, Sunlight Institute

Nitric oxide is colorless gas that produced by the stimulation of ultraviolet A (UVA) radiation to the skin. The raw materials for this gas are pre-formed stores of nitrates and nitrites. It is a …

By Matt Russell, Smart Tan CEO

Step back for a minute and think of red light therapy as a completely separate business of its own. In fact, outside of tanning businesses, it actually is. Service providers that focus solely on …

One thing that critics of the indoor tanning industry either don’t understand or refuse to admit is the reality that base tans acquired in a non-burning fashion at a professional tanning facility help to prevent sunburn.

It’s surprising. That is …

By Ashley Laabs

Salon owners across the country report word of mouth as their most successful marketing method, but many are doing absolutely nothing to cultivate more of it. When it comes to marketing a business, owners are often so …

Knowing the history of how sunlight exposure has been utilized to cure disease and improve health is important for understanding why it is still so essential today

Key Points

• The “Diseases of Darkness” that are associated with vitamin D deficiency,

By Scott Nichols

Employees are your most important assets in the salon you run. Let me clarify: The most important person is the employee who is helping your customers, plain and simple, and there shouldn’t be any argument to that.…