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We Are Sunshine

Sell to Your Client’s Inner “Me”

Monday, December 28th, 2020

By Brandon Cardinal, Norvell Sunless

Are you ever confused as to what it is you do at your salon when it comes to spray tanning, sunless tanning and or self-tanning. It is our job as an industry to define what …

Important Information About New PPP Funds

Wednesday, December 23rd, 2020

Congress passed a $900 billion pandemic relief package Monday that supplies more than $300 billion in relief for small businesses, including a second round of the Paycheck Protection Program (PPP). The package has been sent to the White House, where …

Is Free Better than a Discount?

Tuesday, December 22nd, 2020

Of course free is better for the customer, but it may also make for a more effective promotion in the long-run than a discount, according to research.

A study in the Journal of Consumer Research found that offering a discount …

Take the Mystery Out of Moisturizing

Monday, December 21st, 2020

By Ivy Potter, Bronze Sol

It is a fact that hydrated, well-moisturized skin tans better and holds a sunless glow longer. It is also true that skin comes in different types and the need for each skin type can change …

Mood and Sunlight: Safely soak it up

Friday, December 18th, 2020

By Marc Sorenson, Sunlight Institute

Mood (a good mood) is critical to optimal living, and those who work in natural light experience improvement. In addition, a good mood leads to better performance, behavior and psychological health.

Furthermore, very few things …

Objections to Pricing and How to Answer Them Effectively

Thursday, December 17th, 2020

By Michael Vidan

“You are too expensive.”

The normal first reaction to this statement is to get defensive, isn’t it? The next thought is to start to think of ways to reduce your price just to get the business, right?…

Last-Minute Holiday Sales Strategies

Wednesday, December 16th, 2020

The holidays are upon us, too quickly for some. Black Friday – known to the tanning community as Bronze Friday – has come and gone, but shopping season is far from over.

Luckily for retailers, procrastination is a growing trend …

Make 2021 Your Best Year Ever! Start preparing for a prosperous year by evaluating your most important business fundamentals

Tuesday, December 15th, 2020

As is the case in life as a whole, many factors that impact your business are completely out of your control. Of course, COVID-19 is a prime example. Nobody could have predicted a global pandemic, nor could you control the …

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