Please enter a valid email address.
We Are Sunshine

What Can You Say? Clarifying Customer Communications

Friday, August 23rd, 2019

By Joe Levy

Thousands of studies now point to potential benefits of vitamin D and UV exposure. I’ve been following the evolution of this science for 21 years as a big part of my job. It’s important that tanning professionals …

Company Culture: The Foundation of Branding

Wednesday, August 21st, 2019

We talk an awful lot about branding and how to make your brand noticeable, memorable and relatable for customers. Brand recognition and loyalty are priceless when you’re running a business. And while most of us understand the value of branding …

Can You Achieve an Optimal Vitamin D Level with the Sun?

Monday, August 19th, 2019

The GrassrootsHealth panel of expert scientists’ recommended range of vitamin D levels for general health is 40-60 ng/ml (100-150 nmol/L). This is based on overwhelming evidence about the association between vitamin D and many diseases including bone diseases (rickets, osteomalacia, …

The Easiest Client to Sell To

Friday, August 16th, 2019

By Grant Miller, salon consultant

Most businesses either don’t realize that they have lost clients or don’t know what to do about them.

Lost and inactive clients are a fact of life in every business and in your salon. Part …

Sunless, Inc., The Global Leader in Spray Tanning Solution and Equipment, Acquired by Castle Harlan and Branford

Wednesday, August 14th, 2019

NEW YORK, August 14, 2019 – Castle Harlan, Inc., the New York private equity firm, announced they have acquired Sunless, Inc., the world’s preeminent manufacturer and marketer of spray tanning equipment, tanning solution and related accessories. For nearly two decades, …

Overcoming the Orange Misconception

Wednesday, August 14th, 2019

By Alyssa Hilliard, Sunless, Inc.

“I’m afraid I’ll look like an Oompa Loompa,” or, “I don’t want to look like Ross from Friends”: These are the comments often made by consumers when asked if they are interested in spray tanning. …

How to Diffuse Defensive Behavior

Tuesday, August 13th, 2019

By Ashley Laabs

Imagine that you have called a meeting with one of your salespeople to discuss her performance. She is a valuable member of the team who consistently closes sales, but you notice that she would be doing better …

American Suntanning Association Statement to Members Regarding Nebraska Cancer Coalition Litigation

Monday, August 12th, 2019

August 9, 2019 — As previously reported, in late 2018 the trial court judge entered summary judgment dismissing our lawsuit against the Nebraska Cancer Coalition (NCC). The judge basically ruled that no cause of action existed because the NCC “Bed …