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We Are Sunshine

The Easiest Client to Sell To

Tuesday, August 8th, 2023

By Grant Miller

Most businesses either don’t realize that they have lost clients or don’t know what to do about them.

Lost and inactive clients are a fact of life in every business and in your salon. Part of the …

Ask Your Way into a Sale

Monday, August 7th, 2023

Clearly, tanning is a service industry. But so many salon owners separate customer service and the services that they charge for; in reality, these things are one and the same. The most valuable service you provide for your clients is …

How Red Light Therapy Devices Measure Up

Thursday, August 3rd, 2023

Though our industry has been utilizing red-light therapy devices for a while, the advancement in high-output LED red light therapy units is teaching us that there’s a lot more to red light therapy than simply putting a user under the …

Five Things Your Salon Needs To Do

Wednesday, August 2nd, 2023

As the indoor tanning community continues to evolve and grow professionally, the market’s most successful operations continue to focus on key competencies. Joe Levy, Executive Director for the American Suntanning Association, is the lead developer of International Smart Tan Network’s …

Maximize Your Revenue for the Rest of the Year

Tuesday, August 1st, 2023

By Grant Miller

Depending on where your salon is located, summer marks the beginning of the annual slow season. Typically, the first half of the year is the prime time to bring in new members, sell a ton of EFTs, …

Employee Attitudes are Contagious! How to hire employees whose attitudes are worth catching

Monday, July 31st, 2023

By Michael Mercer, Ph.D.,

Employee attitudes are contagious!

In fact, employee attitude research reveals this truth. Research by Ronald Friedman, Ph.D., of University of Rochester, published in “Motivation & Emotion” journal found pairing people in a room with… (a) high-motivated …

Word of Mouth: The power to build or destroy

Friday, July 28th, 2023

There’s always lots of talk about print advertising, direct mailing, social media, radio, television, etc. But for some reason, we seem to neglect talking about the most important and free way to market a business: word of mouth.

With the …

A Fundamental Shift

Thursday, July 27th, 2023

Carly White, General Manager, Pacific Tan and Spa

The concept of SmartSun Therapy is designed to mean much more to tanning businesses than the direct revenue it creates. When you introduce the SmartSun Therapy SST28 light therapy device, it fundamentally …