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We Are Sunshine

Objections to Pricing and How to Answer Them Effectively

Monday, December 16th, 2019

By Michael Vidan

“You are too expensive.”

The normal first reaction to this statement is to get defensive, isn’t it? The next thought is to start to think of ways to reduce your price just to get the business, right?…

Last-Minute Holiday Sales Strategies

Thursday, December 12th, 2019

The holidays are upon us, too quickly for some. Black Friday – known to the tanning community as Bronze Friday – has come and gone, but shopping season is far from over.

Luckily for retailers, procrastination is a growing trend …

Inspired to Hire: Refine your staffing approach to find the best people for the job

Tuesday, December 10th, 2019

No matter how much effort you put into hiring, it’s not a perfect science, and you can never fully ensure that the person you think is right for the job will turn out to be. But, with all the benefits …

Does Your Salon Need a New Year’s Resolution?

Monday, December 9th, 2019

In a poll, more than half of respondents said they do not have a New Year’s Resolution for their indoor tanning business.

There’s a good chance you might not have even thought of a resolution as something you should …

It’s a SAD Time of Year — Can We Cure it with Vitamin D?

Friday, December 6th, 2019

By Dr. Marc Sorenson, Sunlight Institute

A press release from the Vitamin D Society of Canada discusses the need for vitamin D in the winter, in order to reduce the risk and intensity of seasonal affective disorder, or SAD. SAD …

Still Slow? Five Things You Should be Doing Now

Thursday, December 5th, 2019

By Jenny Backman, Carolina Tan Factory

Unfortunately, the winter months can linger on for what seems like forever, and all of us in the tanning world are praying for the return of our beloved tanning season where all is well …

Sunburn Prevention: The Golden Rule of Smart Tanning

Wednesday, December 4th, 2019

Everything we do as indoor tanning professionals is based upon the underlying premise of sunburn prevention.

It’s a big part of the reason why all operators are trained in UV science, why we skin-type our clients, gradually acclimate them to …

Sunless Inc. Poised to Drive Spray Tan Boom Under New Ownership

Tuesday, December 3rd, 2019

Continuous growth and encouraging consumer trends make it an exciting time to be in the spray tanning business, and investors have taken notice. The recent acquisition of Sunless, Inc. by New York private equity firm Castle Harlan is certainly another …