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We Are Sunshine

How to Maximize Your Slow Season

Monday, September 26th, 2022

By Grant Miller

Too many salons spend most of their time and advertising budget trying to attract new clients and often forget about the ones they already have. Current members are much easier and less expensive to keep compared to …

Nitric Oxide: Miracle Molecule of Sunlight on Skin

Friday, September 23rd, 2022

By Dr. Marc Sorenson, Sunlight Institute

Nitric oxide is colorless gas that produced by the stimulation of ultraviolet A (UVA) radiation to the skin. The raw materials for this gas are pre-formed stores of nitrates and nitrites. It is a

Become a Marketing Scientist

Thursday, September 22nd, 2022

Salon owners consistently point to marketing as one of the greatest points of difficulty for their business. When something works, it feels like magic; when it doesn’t, it feels like a mystery. But what if all the time and work …

What’s Next?

Wednesday, September 21st, 2022

Like so many tanners in the early 1980s and ever since, Paul Manke’s tanned indoors for the first time because he wanted a base tan for a sunny vacation. As it turned out, the serendipitous introduction to the burgeoning industry …

TikTok Trend or Worth the Spend?

Tuesday, September 20th, 2022

By Shelby Spray, California Tan Sunless

“Hi, welcome to Fact or Cap where we’ll…”

If you immediately recognize that opening, congratulations, you have probably spent countless hours on TikTok like I have over the last year and a half. If …

Tanning as a Source of Vitamin D

Monday, September 19th, 2022

From GrassrootsHealth

Two different research groups conclude the US RDA is off by an order of magnitude

GrassrootsHealth scientists and staff have published a research letter, citing the D*action data, calling for the Institute of Medicine (IOM) to increase …

Exceptional Loyalty Programs Combat Competitors and Seasonality

Friday, September 16th, 2022

The conversation about customer rewards or loyalty programs in indoor tanning business is very much different than in most every other industry. Most retail business use loyalty programs – punch cards, point systems, etc. – solely as a means to …

Easy Ways to Increase Your Customer Base

Thursday, September 15th, 2022

By Ashley Laabs

Salon owners are always focused on keeping their clients happy and making the most out of their buying potential, but one of the biggest favors you can do for yourself as slow season creeps along is to …