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We Are Sunshine

Understanding the Base Tan

Thursday, September 19th, 2019

One thing that critics of the indoor tanning industry either don’t understand or refuse to admit is the reality that base tans acquired in a non-burning fashion at a professional tanning facility help to prevent sunburn.

It’s surprising. That is …

Tanning as a Source of Vitamin D

Wednesday, September 18th, 2019

From GrassrootsHealth

Two different research groups conclude the US RDA is off by an order of magnitude

GrassrootsHealth scientists and staff have published a research letter, citing the D*action data, calling for the Institute of Medicine (IOM) to increase …

Building Your Customer Base in September

Tuesday, September 17th, 2019

I have found that each month of the year can give you an opportunity to find new customers. September is no different. September is a month just like any other to build your EFT and sunless business. For example, in …

Crafting Search Ads that Drive Clicks and Sales

Monday, September 16th, 2019

By now you know that Google AdWords is a major tool for business success in our digital age. AdWords allows your business to be found by people looking for your services and is a strong platoform for converting those people …

The Four Secrets of Tanning Salon Success

Thursday, September 12th, 2019

By Grant Miller, salon consultant

These four “secrets” may seem obvious at first, but you’ll want to look closely at your business and see how you can improve each one to maximize your salon revenues. This is particularly important as …

Take Control of Your Success

Wednesday, September 11th, 2019

By Ashley Laabs

You can be successful no matter what. Have you ever told yourself that? It’s true! If you stop letting the uncontrollable control you, your business can continue to grow and thrive.

No one can deny that the …

Out of Touch? The Government’s Sun Care Advice is Hurting Americans

Monday, September 9th, 2019

Did you know men can get breast cancer? You might be aware, but it’s not something you hear much about, because it’s an uncommon occurrence. You certainly don’t see government agencies or health advocacy groups promoting awareness or recommending measures …

Say Yes to Self Tanners

Friday, September 6th, 2019

By Ivy Potter

Self tanners are in demand, so much so that they have garnered permanent self space at most major retail and specialty beauty stores.That means salon clients are buying these products. As experts in sunless, they should buy