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We Are Sunshine

Research Suggests Current Guidelines for Sun Exposure are Unhealthy and Unscientific: Outside Magazine

Friday, January 24th, 2020

Mainstream medicine indeed has it all wrong, the writer concludes after analyzing the types of research on sun and health the tanning industry has been talking about for years, in an article from national publication Outside Magazine.

“As for me, …

Develop an Intense Mindset to Achieve More Than You Thought Possible

Wednesday, January 22nd, 2020

By Scott Nichols, salon GM and consultant

December, 19, 2009, a mother is praising her neighbor and calling him “Superman” after he lifted a car high enough for her daughter to escape after being trapped under it. In 2012, a …

Many Salons Lack Loyalty Programs: Poll

Tuesday, January 21st, 2020

In a poll, nearly two-thirds of indoor tanning business said they do not have a customer loyalty or rewards program.

They may be something that takes a back seat to more pressing matters for many salon owners, but it’s …

Paper Reiterates UV’s Link to ‘Overall Good Health’

Monday, January 20th, 2020

The cardiovascular impact of sunlight — reducing blood pressure by triggering the release of nitric oxide from the skin — outweighs any potential risk factors of exposure, researcher Dr. Richard Weller wrote in a 2016 paper published in the journal …

Creating a Game-Changer: Simple steps that lead to great ideas

Thursday, January 16th, 2020

While our personal goals of hitting the gym may get put on the backburner by spring, now is a great time to use the resources you have to achieve your business goals. Instead of waiting for inspiration to strike, create …

Start the Year Off On the Right Foot

Wednesday, January 15th, 2020

For many years now, the official kick off to the New Year in the tanning business has come at the PC Tan Expo, where salon owners and staff come from around the country to connect with each other and representatives …

Generational Marketing: Maybe we’re not so different after all

Tuesday, January 14th, 2020

By Kizer and Bender

Here’s a headline for you: We’re beginning to think that maybe we are all not that different, and where we are different is technology based – the technology that was available to you when you were …

Three Ways to Hack Your Productivity

Monday, January 13th, 2020

By Ashley Laabs

There’s a lot of great advice in the world, and most business owners would probably take it if they just had time in their day. Distractions and interruptions happen until, suddenly, another day has passed by without …