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We Are Sunshine

Building Adaptability: Create the best competitive advantage

Monday, July 8th, 2019

For decades, America has embraced the idea that bigger is better, especially in business. But in the last five years alone, the major shifts in our industry have proven that the idea is no absolute. An indoor tanning business cultivates …

Find a Reason for Customers to Walk Through Your Doors

Friday, July 5th, 2019

By Scott Nichols

As we are in the middle of the summer months, most tanning salons across the country have entered their slow season. We hang on to every dollar saved from the past busy season and look for low …

Skin Cancer and Nutrition: Stop blaming the sun

Wednesday, July 3rd, 2019

By Dr. Marc Sorenson, Sunlight Institute

In the rush by dermatologists and sunscreen companies to demonize sunlight exposure as the universal cause of skin cancers, there has been a total disregard for another factor that strongly protects against, or strongly …

Managing Your Image: Define your management style and maintain strong leadership

Tuesday, July 2nd, 2019

By Ashley Laabs

When your job involves supervising others, it’s easy to lose sight of the image that you project. From time to time, it’s important to manage your own reputation and leadership style. Different environment require distinctive styles of …

The Perception of Value

Friday, June 28th, 2019

By Crystal Rooney, Spray Tan Artists Forum

Years ago, I was shown a video on the psychology of perceived value. They set up a restaurant with simple, undecorated card tables and metal chairs. They brought in a study group to …

ASA Amasses 13 State Victories in 2019

Thursday, June 27th, 2019

Mark Engle had never really spent any time in the capitol building in Montana. But Engle, who owns two Malibu Tanning Company facilities in Bozeman, didn’t want to sit back and watch legislators make decisions about his business without getting …

i2: Intelligent Ignorance

Tuesday, June 25th, 2019

By Rich Kizer and Georganne Bender

A man named Nick has just landed a job selling vacuum cleaners door-to-door. Starting as a trainee, Nick goes through the usual sales training exercises and activities. The last two days of training involve …

Let Clients Do the Work for You on Social Media

Monday, June 24th, 2019

By Tara Sanders, Touchable Tans

It’s one of the golden dreams, isn’t it? To be able to promote your business and it not cost you anything?

Well, I’m about to tell you how to do just that! I have a …