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We Are Sunshine

Fix All Your Marketing Problems in Three Steps

Saturday, August 26th, 2023

By Grant Miller

The first, most important thing to understand about your marketing is, “Effective marketing is not a one-time event; it’s a well thought out, planned, ongoing system.”

I’d be extremely wealthy if I had a dollar for every …

Make the Most of Your Direct Marketing

Friday, August 25th, 2023

Direct mail is something that many of us might overlook in today’s digital world, but it still may have a place in your overall marketing plan. With that being said, what worked well 15 years ago probably isn’t going to …

Combat Social Media Overload

Thursday, August 24th, 2023

If you find yourself hearing about a new social media platform and then rushing to your computer to set up an account for your small business, you are not alone. Most small business owners feel compelled to stay current and …

Proven Technology, Results and Profitability

Wednesday, August 23rd, 2023

The role of red light in tanning businesses is becoming increasingly prominent. Hybrid equipment that combines UV and red light LED technology is now front and center in more salons than ever. Non-UV red light devices also continue to be …

Unbeatable Value: Welcome to the “quarter-million-dollar hallway”…

Tuesday, August 22nd, 2023

Welcome to the “quarter-million-dollar hallway.”

When a first-time visitor to Sundays Sun Spa takes a salon tour, that’s how staff will often lightheartedly refer to the row of rooms filled with KBL equipment. The quarter-million dollar hallway, headlined by the …

Using Trends in Beauty to Market Sunless

Monday, August 21st, 2023

By Jordan Kelly, New Sunshine

We all know that trends come and go, but trends in fashion and beauty can change at a quicker pace than most. It’s always fun to see old trends make a comeback (hello, flare jeans!) …

Can You Achieve an Optimal Vitamin D Level with the Sun?

Friday, August 18th, 2023

The GrassrootsHealth panel of expert scientists’ recommended range of vitamin D levels for general health is 40-60 ng/ml (100-150 nmol/L). This is based on overwhelming evidence about the association between vitamin D and many diseases including bone diseases (rickets, osteomalacia, …

Put Your Business on Display

Thursday, August 17th, 2023

Putting as much effort as you have time for into your Facebook, Instagram, TikTok and other online profiles is never a bad thing. Creative, fun content enhances the image of your business and makes an impactful impression on your followers. …