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We Are Sunshine

The Right Stuff: Effective light therapy depends on delivery, power and proximity

Wednesday, June 21st, 2023

The possibilities for red light and other light therapy services in tanning businesses have changed. Whether you’re trying to reshape the positioning of your business or just add a solid new revenue stream, success depends on light therapy equipment that …

Full Circle: Spa services help tanning businesses gain and sustain momentum in all facets

Tuesday, June 20th, 2023

A lesser-known phrase than its undesirable counterpart, a “virtuous circle” occurs when one good thing happening causes other good things to happen, which causes the first thing to continue happening, and so on in perpetuity.

In the modern tanning industry, …

Find a Reason for Customers to Walk Through Your Doors

Monday, June 19th, 2023

By Scott Nichols

As we are in the middle of the summer months, most tanning salons across the country have entered their slow season. Our goal today is to look for reasons for customers to walk through your doors during …

Commitment to Excellence

Saturday, June 17th, 2023

The Supra Collection Super Premium Quartz Lamps from Supra Technologies

The Supra Collection Super Premium Quartz Lamps were first introduced in 2004, building on the success of Supra Brands Group’s previous quartz lamps lines that date back to the 1980s. …

The Health Benefits and Risks from Moderate Sun Exposure

Friday, June 16th, 2023

Special guest post by William B. Grant, PhD, a recognized “World Expert” in the top 0.1% of scholars writing about Sunlight over the past 10 years

The evidence supporting the role of moderate sun exposure and vitamin D in supporting …

The Three Pillars of Tanning

Thursday, June 15th, 2023

Let’s get back to basics for a minute. It’s great to always be looking for the next big thing or taking time to brainstorm new ideas that can take your business to the next level – that’s how progress happens. …

Mal-Illumination: The ‘indoor epidemic’

Wednesday, June 14th, 2023

Many experts believe that the deficiency of sun exposure as a result of modern indoor lifestyles is widespread enough to be considered a health epidemic. They call it “mal-illumination.” Put simply by Dr. John Ott, who coined the term in …

Five Types of Email for Better ROI

Tuesday, June 13th, 2023

Email marketing can be tough if you don’t have a dedicated marketing department. If you find yourself staring blankly at the keyboard, trying to decide what to email your customers this month, it might be time for you to develop …