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We Are Sunshine

Appealing to the Senses

Monday, April 18th, 2022

By Scott Nichols, salon GM and consultant

Sight, smell, hearing, touch and taste – five of the most common senses. Senses are used to feed our minds with information and that information helps us make everyday decisions. If these senses …

How the Immune System Relies on Vitamin D

Friday, April 15th, 2022

From GrassrootsHealth

What is Vitamin D Good For? (Part 9: Immune Health) – Vitamin D is needed by virtually every cell in the body, and is essential for hundreds of processes each and every day

The multiple important roles that …

Raise Your Customer Service Standards

Thursday, April 14th, 2022

Most owners of independent tanning businesses seem to pride themselves on customer service. But what does that really mean? If you think it’s all about being nice and knowledgeable, your salon is missing some of the components that will make …

Sunlight Linked with Lower Covid-19 Deaths

Wednesday, April 13th, 2022

From The University of Edinburgh

Increased exposure to the sun’s rays – specifically UVA – could act as a simple public health intervention if further research establishes it causes a reduction in mortality rates, experts say.

Researchers from the University …

Present the Right Image: Create in-store marketing that’s professional, attractive, and impactful

Tuesday, April 12th, 2022

Technology has leveled the playing field for small businesses. Particularly with marketing, you no longer need a substantial budget, specialized training, or designated staff to replicate much of what companies with far more extensive resources are doing.

In our February …

Most People Get Less Vitamin D In Diet Than They Think: Survey

Monday, April 11th, 2022

A large discrepancy exists between how much vitamin D people think they they are getting from their diet and how much they are really getting, according to the 2013 Functional Foods Consumer Survey. Sixty-eight percent of those surveyed by the …

Straight to the Point: Advertising that minimizes cost, maximizes return

Thursday, April 7th, 2022

Advertising during tanning season is tricky business. It’s the best time to reach new tanners and drive more sales, but you also don’t want to spend too much or discount when so many people are already coming in anyway. So, …

Do You Speak Fluent Sunless?

Wednesday, April 6th, 2022

By Ivy Potter

It has been almost 100 years since Coco Chanel stepped out with sun kissed skin, making sunbathing glam and laying the foundation for indoor UV tanning. Although consumers have been trying their hands at “sunless” options for …