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We Are Sunshine

What Can You Say? Clarifying Customer Communications

Wednesday, August 22nd, 2018

By Joe Levy, American Suntanning Association

Thousands of studies now point to potential benefits of vitamin D and UV exposure. I’ve been following the evolution of this science for 21 years as a big part of my job. It’s important …

How is Vitamin D Production Predicted?

Tuesday, August 21st, 2018

By Brant Cebulla, Vitamin D Council

It’s often stated that the human body can make 10,000 to 25,000 IU of vitamin D, maybe more, in a single session of full body sun exposure. How do we know that?

We measure …

Company Culture: The Foundation of Branding

Monday, August 20th, 2018

We talk an awful lot about branding and how to make your brand noticeable, memorable and relatable for customers. Brand recognition and loyalty are priceless when you’re running a business. And while most of us understand the value of branding …

The Easiest Client to Sell To

Thursday, August 16th, 2018

By Grant Miller, salon consultant

Most businesses either don’t realize that they have lost clients or don’t know what to do about them.

Lost and inactive clients are a fact of life in every business and in your salon. Part …

Overcoming the Orange Misconception

Wednesday, August 15th, 2018

By Alyssa Hilliard, Sunless, Inc.

“I’m afraid I’ll look like an Oompa Loompa,” or, “I don’t want to look like Ross from Friends”: These are the comments often made by consumers when asked if they are interested in spray tanning. …

How to Diffuse Defensive Behavior

Tuesday, August 14th, 2018

By Ashley Laabs

Imagine that you have called a meeting with one of your salespeople to discuss her performance. She is a valuable member of the team who consistently closes sales, but you notice that she would be doing better …

Trained to Succeed: Innovative certification empowers sunbed operators

Monday, August 13th, 2018

Uncertainty: It might be the worst feeling in business. With nothing but the dense fog of the unknown before you, your lungs deflate, your heart throbs in your chest, and your mind churns over the possibilities. Do you try something …

Sunshine Vitamin Helps NFL Players Make Team: Study

Friday, August 10th, 2018

Players with higher vitamin D levels were less likely to get cut from the team during preseason in a study involving members of the Pittsburg Steelers, the Vitamin D Council reports. Higher levels also related to less likelihood of suffering …