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We Are Sunshine

Remember Me? Email marketing is still a winner

Tuesday, October 23rd, 2018

For years, email marketing enjoyed the level of hype that is currently being experienced by social media marketing. It was the newest form of marketing that you had to be doing. In the past few years, that hype has died …

Choose the Right Facebook Ads to Meet Your Objective

Monday, October 22nd, 2018

Boosted posts are one affordable way to reach a wide audience, but Facebook Ads give you more control and options. Facebook Ads allow you to choose from videos, images, collections, carousel, slideshows, canvas, lead generation, offers, post engagements, event responses, …

Get to Know Your Customers

Friday, October 19th, 2018

By Lydia Calderón, Smart Tan Marketing Manager

You may want to market to everyone, but defining a specific audience has the power to grow your business exponentially. Through learning various factors about your main customers, you can cater to their …

Scottish Soccer Manager Encourages Team to Tan

Thursday, October 18th, 2018

Vitamin D is part of the team’s “prescription” and they should visit warmer climates or use sunbeds to get it, former Rangers F.C. manager Pedro Caixinha told the media.

“Pedro Mendes told me about the need for sunlight. He used …

The Power of an ‘Irresistible Offer’

Tuesday, October 16th, 2018

By Grant Miller, salon consultant

Columbia House, the company that was famous for one of the most successful and irresistible offers ever, filed for bankruptcy in 2015. Ending their business was mostly due to the changing of customers’ buying and …

Proper Certification Key to Future in Tanning: As professional standards increase, so should operator training

Monday, October 15th, 2018

Training is training, right? Not according to successful tanning salons in today’s market. In fact, many successful business leaders will tell you that their operator training is arguably the most important part of ensuring a customer’s positive experience.

Amy Ringler …

Cali™ Collection Supports Wildlife Relief

Friday, October 12th, 2018

California Tan proudly donated a portion of Cali Collection revenue to the California Community Foundation’s Wildfire Relief Fund. The brand has many ties to the state and is ecstatic to have the opportunity to donate revenue from the Cali™ collection, …

Three Steps to Decreasing Breast Cancer Risk: GrassrootsHealth

Thursday, October 11th, 2018

GrassrootsHealth promotes health change through research. There are many research articles which conclude that vitamin D levels above 60 ng/ml (150 nmol/L) may significantly reduce your chance of getting breast cancer. Read about some of the research here.

After …