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We Are Sunshine

Mood and Sunlight: Safely soak it up

Friday, December 18th, 2020

By Marc Sorenson, Sunlight Institute

Mood (a good mood) is critical to optimal living, and those who work in natural light experience improvement. In addition, a good mood leads to better performance, behavior and psychological health.

Furthermore, very few things …

Objections to Pricing and How to Answer Them Effectively

Thursday, December 17th, 2020

By Michael Vidan

“You are too expensive.”

The normal first reaction to this statement is to get defensive, isn’t it? The next thought is to start to think of ways to reduce your price just to get the business, right?…

Last-Minute Holiday Sales Strategies

Wednesday, December 16th, 2020

The holidays are upon us, too quickly for some. Black Friday – known to the tanning community as Bronze Friday – has come and gone, but shopping season is far from over.

Luckily for retailers, procrastination is a growing trend …

Make 2021 Your Best Year Ever! Start preparing for a prosperous year by evaluating your most important business fundamentals

Tuesday, December 15th, 2020

As is the case in life as a whole, many factors that impact your business are completely out of your control. Of course, COVID-19 is a prime example. Nobody could have predicted a global pandemic, nor could you control the …

Look Like a Big Deal

Monday, December 14th, 2020

By Jenny Backman, Carolina Tan Factory

I am a small business salon owner, just recently adding my third salon, all within 20 miles of each other. I get asked time and time again if there are locations in different areas …

Memory, Learning and Sunlight: A new brain paradigm

Friday, December 11th, 2020

Memory becomes a worry as humans age, and that worry has spawned a plethora of new anti-forgetfulness products. Based on recent research, we elucidate the manner in which sunlight stimulation of skin may influence important chemical reactions. These reactions improve …

Don’t Neglect the Follow-Through

Thursday, December 10th, 2020

By Scott Nichols

It’s all in the follow-through! If you were to Google the definition of follow-through, it will come up saying “the continuing of an action or task to its conclusion.” In management, I have found the number one …

Still Slow? Five Things You Should be Doing Now

Wednesday, December 9th, 2020

By Jenny Backman, Carolina Tan Factory

Unfortunately, the winter months can linger on for what seems like forever, and all of us in the tanning world are praying for the return of our beloved tanning season where all is well …