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We Are Sunshine

How To Extend The Life Of Your Busy Season…and Make More Money Too!

Thursday, June 21st, 2018

By Grant Miller, salon consultant

Like most salon owners, I have a love/hate relationship with our business! When the busy season finally hits, it’s great to know that there is still life in this industry. But just about the time …

An Important Lesson from a True Marketing Legend and a 13-Year-Old Girl Scout

Wednesday, June 20th, 2018

The late, great Gary Halbert is widely considered to be the world’s greatest copywriter ever. If you are of a certain age, you may recall your parents receiving a “Coat-of-Arms” letter in the mail with an offer to receive a …

Sun Avoidance: A Risk Factor for Mortality?

Tuesday, June 19th, 2018

By Jeff Nicklas, Vitamin D Council

In a study published in the Journal of Internal Medicine, researchers found that avoiding sun exposure may increase the risk for all-cause mortality in women.

In past articles, we’ve covered the positive and negative …

Sunless in the Summer

Monday, June 18th, 2018

Just like on the UV side, the sweltering summer months bring a slow season for the sunless industry. When it happens varies from region to region, but the dreaded slow season seems to show up overnight.

Suddenly the clients we …

Five Types of Email for Better ROI

Thursday, June 14th, 2018

Email marketing can be tough if you don’t have a dedicated marketing department. If you find yourself staring blankly at the keyboard, trying to decide what to email your customers this month, it might be time for you to develop …

End the Tan Tax: Your next message to your U.S. representatives

Wednesday, June 13th, 2018

Help us stop the tan tax and the war against women! ASA will post a different message every two weeks for you to copy and paste into an email to your US representative. There will also be a link that …

Salon & Spa Business Analysis Program – Free from Universal Insurance!

Wednesday, June 13th, 2018

To help you to better understand the costs associated with operating your business and provide you with real-world projections on cash flow, traffic flow and the profit potential of your business model, Universal Insurance is offering you a Free Salon …

Educate While They Wait: Lobby video instills confidence

Tuesday, June 12th, 2018

Instill confidence while your customers are in your lobby or throughout other parts of your salon with Smart Tan’s Lobby Video. This video is designed to be looped or to be added to your salon’s video rotation with several segments …