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We Are Sunshine

What Can You Say? Clarifying Customer Communications

Friday, July 7th, 2017

By Joe Levy, Smart Tan Senior Vice President

Thousands of studies now point to potential benefits of vitamin D and UV exposure. I’ve been following the evolution of this science for 21 years as a big part of my job. …

How to Attract the Perfect Customer

Thursday, July 6th, 2017

By Grant Miller, salon consultant

One of the most common questions I receive from salon owners regarding their marketing is, “When marketing to a customer, what is the best thing to offer them to get them into my store?”

In …

Summer is the Season for Canadians to Naturally Boost Vitamin D Levels: Vitamin D Society

Wednesday, July 5th, 2017

TORONTO, Ont (July 14, 2016) – With school out and vacations in full swing, Canadians will be spending more time outdoors soaking up the sun.

According to the Vitamin D Society, summer is the best time for Canadians to naturally …

Devoted Creations Offers 7 Days of Summer Giveaways

Friday, June 30th, 2017

Devoted Creations’ launched the “7 Days of Summer” social media contest on Instagram, encouraging DC fans to post, like, share, comment, tag and even share their very own MCM (Man Crush Monday).

Collectively, DC’s Instagram gained over 1,000 likes and …

Stop Shunning Your Intuition

Thursday, June 29th, 2017

By Ashley Laabs

The contemporary business world encourages people to make decisions based on measurable data, and rewards them for their measurable achievements. But even as we consume an overwhelming amount of data, we don’t necessarily feel better prepared to …

Sun Avoidance: A Risk Factor for Mortality?

Wednesday, June 28th, 2017

By Jeff Nicklas, Vitamin D Council

In a study published in the Journal of Internal Medicine, researchers found that avoiding sun exposure may increase the risk for all-cause mortality in women.

In past articles, we’ve covered the positive and negative …

How To Thrive During The Second Half of The Year

Monday, June 26th, 2017

By Grant Miller, Salon Consultant

For the purpose of marketing and strategic planning, I like to break down the year into two halves. The first half of the year, I focus on growing the business by getting as many new …

‘Tan Tax’ In Senate Health Care Bill

Friday, June 23rd, 2017

WASHINGTON, DC (June 22) — The American Suntanning Association announced Thursday that the U.S. Senate’s bill introduced Thursday to repeal and replace the Affordable Care Act includes a provision to repeal the 10 percent ‘Tan Tax’ on Sept. 30 — …