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We Are Sunshine

Don’t Buy Your Sunless Tanner From Non-Sunless Industry Brands

Friday, October 2nd, 2020

By Katie Phillips, California Tan Sunless

The sunless industry is booming and everyone, including companies in other industries, knows. As a result, many makeup companies, haircare companies and even big box retailers are developing sunless products. As sunless tanning professionals, …

How to Maximize Your Slow Season

Tuesday, September 29th, 2020

By Grant Miller

Too many salons spend most of their time and advertising budget trying to attract new clients and often forget about the ones they already have. Current members are much easier and less expensive to keep compared to …

Nitric Oxide: Miracle Molecule of Sunlight on Skin

Monday, September 28th, 2020

By Dr. Marc Sorenson, Sunlight Institute

Nitric oxide is colorless gas that produced by the stimulation of ultraviolet A (UVA) radiation to the skin. The raw materials for this gas are pre-formed stores of nitrates and nitrites. It is a

Become a Marketing Scientist

Friday, September 25th, 2020

Salon owners consistently point to marketing as one of the greatest points of difficulty for their business. When something works, it feels like magic; when it doesn’t, it feels like a mystery. But what if all the time and work …

Tanning as a Source of Vitamin D

Thursday, September 24th, 2020

From GrassrootsHealth

Two different research groups conclude the US RDA is off by an order of magnitude

GrassrootsHealth scientists and staff have published a research letter, citing the D*action data, calling for the Institute of Medicine (IOM) to increase …

Exceptional Loyalty Programs Combat Competitors and Seasonality

Wednesday, September 23rd, 2020

The conversation about customer rewards or loyalty programs in indoor tanning business is very much different than in most every other industry. Most retail business use loyalty programs – punch cards, point systems, etc. – solely as a means to …

The Four Secrets of Tanning Salon Success

Tuesday, September 22nd, 2020

By Grant Miller

These four “secrets” may seem obvious at first, but you’ll want to look closely at your business and see how you can improve each one to maximize your salon revenues.

#1 – The Extreme Power Of EFT

Crafting Search Ads that Drive Clicks and Sales

Monday, September 21st, 2020

By now you know that Google Ads is a major tool for business success in our digital age. Google Ads allows your business to be found by people looking for your services and is a strong platoform for converting those …

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