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We Are Sunshine

Meant to Be

Wednesday, March 24th, 2021

The serendipitous path that led Ivy Potter to find a passion in tanning has turned out to be as much of a blessing for the industry as it has for Ivy herself. She’s spent more than a decade building her …

Smart Tan Virtual Educational Conference – Register Now!

Wednesday, March 24th, 2021

Smart Tan’s hard hitting lineup of educational sessions that you have come to know and love are now available anywhere, anytime. The 2021 Smart Tan Virtual Educational Conference is designed around the hot button topics that are most vital to …

How to Manage Someone You Don’t Like

Tuesday, March 23rd, 2021

By Ashley Laabs

One of the most difficult aspects of managing a team is to practice a high level of professionalism. Often, this means putting objectivity ahead of your own personal preferences. This task is rarely more challenging than when …

Natural News: Four Common Sun Exposure Mistakes

Monday, March 22nd, 2021

Prominent natural health advocacy group Natural News advised readers on correcting common mistakes regarding sun exposure in an article on

“The sun is a major healing force and is responsible for sustaining life on this planet,” wrote Natural News …

What Do You Want from Me?
Tips for Creating Fan-Friendly Social Content

Friday, March 19th, 2021

By Ashley Laabs

Social media isn’t easy, but it is worthwhile if your business take the time to create fan-friendly social content. The sad fact is, many small businesses are too focused on using old-media tactics that just don’t work …

Many Ways to Sell a Spray: Sunless pricing options that balance margins, demand, consistency and convenience

Wednesday, March 17th, 2021

You undoubtedly offer your clients a multitude of ways to purchase their UV tans. But, how many different ways can they buy spray tans?

Sunless tanning is quickly becoming equally as important to tanning businesses as UV, but the purchasing …

Listen to Your Customers, They’re Smarter than You Think

Monday, March 15th, 2021

By Kizer & Bender

A successful retailer once told us to, “Listen to your customers because they’re smarter than you think.” He also pointed out that the letters that form the word LISTEN also spell SILENT – you can’t listen …

The Flexibility of Spray Tanning

Friday, March 12th, 2021

By Katie Phillips, California Tan Sunless

Just like other industries, the sunless industry is constantly searching for new ways to attract customers. As new products and new technologies are introduced, it’s easy to focus on new innovations as selling points …