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We Are Sunshine

Objections to Pricing and How to Answer Them Effectively

Wednesday, December 19th, 2018

By Michael Vidan

“You are too expensive.”

The normal first reaction to this statement is to get defensive, isn’t it? The next thought is to start to think of ways to reduce your price just to get the business, right?…

Last-Minute Holiday Sales Strategies

Tuesday, December 18th, 2018

The holidays are upon us, too quickly for some. Black Friday – known to the tanning community as Bronze Friday – has come and gone, but shopping season is far from over.

Luckily for retailers, procrastination is a growing trend …

Does Your Salon Need a New Year’s Resolution?

Monday, December 17th, 2018

In a poll, more than half of respondents said they do not have a New Year’s Resolution for their indoor tanning business.

There’s a good chance you might not have even thought of a resolution as something you should …

When Opportunity Knocks…

Thursday, December 13th, 2018

Catherine Webb is in the business of identifying potential, and then maximizing it. At G.T.G Tanning, she’s exhibited that knack with both the salon as a whole and the people that have helped it succeed. In just a year and …

It’s a SAD Time of Year — Can We Cure it with Vitamin D?

Wednesday, December 12th, 2018

By Dr. Marc Sorenson, Sunlight Institute

A press release from the Vitamin D Society of Canada discusses the need for vitamin D in the winter, in order to reduce the risk and intensity of seasonal affective disorder, or SAD. SAD …

Still Slow? Five Things You Should be Doing Now

Tuesday, December 11th, 2018

By Jenny Backman, Carolina Tan Factory

Unfortunately, the winter months can linger on for what seems like forever, and all of us in the tanning world are praying for the return of our beloved tanning season where all is well …

Digital Dollars: Spend a little to make a lot with an efficient online marketing budget

Monday, December 10th, 2018

If you’re a regular reader of Smart Tan’s Member of the Month features, you’ve probably noticed the trend in marketing: The vast majority of tanning businesses are doing more of their advertising online.

The world has evolved, and your audiences …

Sunburn Prevention: The Golden Rule of Smart Tanning

Thursday, December 6th, 2018

Everything we do as indoor tanning professionals is based upon the underlying premise of sunburn prevention.

It’s a big part of the reason why all operators are trained in UV science, why we skin-type our clients, gradually acclimate them to …