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We Are Sunshine

Five Low-Cost Ways to Create More Revenue Fast

Monday, March 5th, 2018

By Grant Miller, Salon Consultant

Getting your existing customers to spend more money more often is an effective way to quickly increase your revenue. Marketing is a process, and you should always be attracting new customers and maximizing the value …

ASA President Discusses Tan Tax Battle in Radio Interview

Friday, March 2nd, 2018

ASA President Melinda Norton appeared Friday on The Russ Clark show, a political radio broadcast, discussing the impact of the Tax Tax on tanning businesses, professional salon protocol and more. Listen below:

Open for Business: Google Business is a must-have for your tanning business

Thursday, March 1st, 2018

Time and time again, you’ve heard that being without an online presence is a huge no-no for your business in this digital age. Because of this, you’ve established a Facebook page and other social media accounts and created a website. …

Debunking Lease Renewal Myths For Tanning Tenants

Wednesday, February 28th, 2018

By: Jeff Grandfield and Dale Willerton – The Lease Coach

Readers of our new book, Negotiating Commercial Leases & Renewals FOR DUMMIES, will learn that many lease renewal myths exist. Considering that the average tanning tenant only negotiates a …

The Art of the Customer Consultation

Tuesday, February 27th, 2018

By Brandon Cardinal, Norvell Sunless

In business, separating yourself from your competition is very important. The key to this success lies in your ability to effectively communicate the fundamental truths of your business to your client. For example, with its …

Body Repairs Skin Damage in Groundbreaking 2017 Study

Monday, February 26th, 2018

DNA changes resulting from simulated moderate sunshine were corrected by the skin within hours of exposure in a study published last year in the British Journal of Dermatology. This finding supports the notion that moderate UV exposure is not …

Marketing to Your Customer Base

Thursday, February 22nd, 2018

Many of us reading this article can probably say they bought a new TV in the past few years. The big excitement this year is the 4K TVs that will give you the best picture imaginable. Today’s prices are much …

Avoiding Over-Exposure to UV-Light: Universal Insurance

Wednesday, February 21st, 2018

In the United States, all devices that emit UV-light, including tanning beds and booths, are regulated by the FDA and are listed as Class-2 medical devices.

To avoid over-exposure to UV, which can result in injury, there are several important …