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We Are Sunshine

Marketing Your Sunless Products

Monday, December 19th, 2022

by Bailey Johnson, Devoted Creations

If you are an avid sunless tanner and social media user, like myself, then you are probably aware of the countless ads and promotions for at-home tanning products that are pushed across many different social …

Don’t Neglect the Follow-Through

Friday, December 16th, 2022

By Scott Nichols

It’s all in the follow-through! If you were to Google the definition of follow-through, it will come up saying “the continuing of an action or task to its conclusion.” In management, I have found the number one …

Latitude, Sunlight, Vitamin D and COVID-19

Thursday, December 15th, 2022

By Dr. Marc Sorenson, Sunlight Institute

Latitude, when compared to disease and disability, is an attention catcher.  First of all, why would latitude be important? Is it because latitude itself creates disease? Is it because different latitudes lead to different

Mal-Illumination: The ‘indoor epidemic’

Wednesday, December 14th, 2022

Many experts believe that the deficiency of sun exposure as a result of modern indoor lifestyles is widespread enough to be considered a health epidemic. They call it “mal-illumination.” Put simply by Dr. John Ott, who coined the term in …

Planning for Your Future

Wednesday, December 14th, 2022

The evolution of tanning equipment technology is facilitating the evolution of the tanning industry, and if your business is going to keep growing, you need to be planning how your business is going to keep evolving too.

The prototypical tanning …

Destination: Distinctive Color

Tuesday, December 13th, 2022

Black Sandz Exceptionally Unique Black Bronzer

Become part of the breathtaking views with Hempz Black Sandz Exceptionally Unique Black Bronzer.

Let the incredible combination of Sea Buckthorn Oil and Charcoal get to work by detoxifying to hide imperfections while helping …

Still Slow? Five Things You Should be Doing Now

Monday, December 12th, 2022

By Jenny Backman, Carolina Tan Factory

Unfortunately, the winter months can linger on for what seems like forever, and all of us in the tanning world are praying for the return of our beloved tanning season where all is well …

It’s a SAD Time of Year — Can We Cure it with Vitamin D?

Friday, December 9th, 2022

By Dr. Marc Sorenson, Sunlight Institute

A press release from the Vitamin D Society of Canada discusses the need for vitamin D in the winter, in order to reduce the risk and intensity of seasonal affective disorder, or SAD. SAD …