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We Are Sunshine

Don’t Neglect the “Who” of Your Business

Wednesday, February 27th, 2019

While salon owners are busy fretting over minor details with pricing, promotions and the salon’s appearance, Sun Evolutions Global Sales Trainer David McFarland fears that all too many are overlooking the most important factor in their business: the people behind …

Debunking Lease Renewal Myths For Tanning Tenants

Wednesday, February 27th, 2019

By: Jeff Grandfield and Dale Willerton – The Lease Coach

Readers of our new book, Negotiating Commercial Leases & Renewals FOR DUMMIES, will learn that many lease renewal myths exist. Considering that the average tanning tenant only negotiates a …

Body Repaired Skin Damage in Groundbreaking Study

Tuesday, February 26th, 2019

DNA changes resulting from simulated moderate sunshine were corrected by the skin within hours of exposure in a study published in the British Journal of Dermatology. The 2017 finding supports the notion that moderate UV exposure is not a …

Salon Owners Win $14,000 Tanning Unit at PC Tan Expo

Thursday, February 21st, 2019

They came to see the latest products and equipment, learn from industry leaders and enjoy the camaraderie with their tanning peers, but one couple left the PC Tan Expo with so much more. Michael & Grace Dzembo, owners of Vibes …

Marketing to Your Customer Base

Wednesday, February 20th, 2019

By Scott Nichols, Sunseekers by Rosie and UV Utilities

Many of us reading this article can probably say they bought a new TV in the past few years. The big excitement in recent years is the 4K TVs that will …

Your Guide to Checking References

Tuesday, February 19th, 2019

Any salon owner will tell you that the staff you hire can make or break your business, yet so many tanning businesses fail to implement a thorough hiring process. It requires a tremendous level of responsibility and trustworthiness to put …

Convenience Without Compromise

Monday, February 18th, 2019

If you think running a 24-hour salon where clients serve themselves after hours sounds like the easy way out for an owner, Allison Baker is all the proof you need to foil that misconception.

In truth, for the 24-hour model …

Put Some Love in Your Scrub!

Friday, February 15th, 2019

By Ivy Potter, Image Sun Tanning of Northwest Indiana

The most prominent step to preparing for a spray tan is exfoliation. It seems like everyone knows that not exfoliating before a spray tan is disadvantageous. Less known is that over …