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We Are Sunshine

Nitric Oxide: Miracle Molecule of Sunlight on Skin

Monday, September 27th, 2021

By Dr. Marc Sorenson, Sunlight Institute

Nitric oxide is colorless gas that produced by the stimulation of ultraviolet A (UVA) radiation to the skin. The raw materials for this gas are pre-formed stores of nitrates and nitrites. It is a

Become a Marketing Scientist

Friday, September 24th, 2021

Salon owners consistently point to marketing as one of the greatest points of difficulty for their business. When something works, it feels like magic; when it doesn’t, it feels like a mystery. But what if all the time and work …

TikTok Trend or Worth the Spend?

Thursday, September 23rd, 2021

By Shelby Spray, California Tan Sunless

“Hi, welcome to Fact or Cap where we’ll…”

If you immediately recognize that opening, congratulations, you have probably spent countless hours on TikTok like I have over the last year and a half. If …

Tanning as a Source of Vitamin D

Wednesday, September 22nd, 2021

From GrassrootsHealth

Two different research groups conclude the US RDA is off by an order of magnitude

GrassrootsHealth scientists and staff have published a research letter, citing the D*action data, calling for the Institute of Medicine (IOM) to increase …

Exceptional Loyalty Programs Combat Competitors and Seasonality

Monday, September 20th, 2021

The conversation about customer rewards or loyalty programs in indoor tanning business is very much different than in most every other industry. Most retail business use loyalty programs – punch cards, point systems, etc. – solely as a means to …

The Four Secrets of Tanning Salon Success

Friday, September 17th, 2021

By Grant Miller

These four “secrets” may seem obvious at first, but you’ll want to look closely at your business and see how you can improve each one to maximize your salon revenues.

#1 – The Extreme Power Of EFT

Time to TANGO

Thursday, September 16th, 2021

By Jackie Gruber, Caribbean Beach Tanning

In the summer months we create a BINGO card for the staff, but we call it TANGO. We have 25 spots on the card that are a mix of things to sell, such as …

Crafting Search Ads that Drive Clicks and Sales

Tuesday, September 14th, 2021

By now you know that Google Ads is a major tool for business success in our digital age. Google Ads allows your business to be found by people looking for your services and is a strong platform for converting those …