Tanning business owners across North America have already pledged to take part in “D-Feat Breast Cancer” – a fundraising program that in itself increases awareness in your clients and communities that research now connects vitamin D sufficiency with significantly lower rates of breast cancer. The campaign asks your clients to help support the continuation of research into vitamin D’s connection with lower breast cancer rates.
“It’s not a situation where we want to start from ground zero to investigate whether or not there is a connection between vitamin D and lower breast cancer rates. We want to increase awareness of the solid research that’s already been done, and fund it to its conclusion,” says Smart Tan’s Joseph Levy, who is serving as D-Feat Breast Cancer’s campaign chairman. “This work could have a massive impact on the lives of your friends and communities which makes it an incredible public service opportunity.”
The work to date is impressive:
Those specific studies stand out in their category and are on top of hundreds of papers that now establish the role vitamin D plays in cell growth regulation in the body – research that solidifies the mechanism by which vitamin D would prevent or slow the growth of dozens of forms of cancer in the body, including breast cancer.
Why a fund-raiser for breast cancer? It stands out as the leading cause of cancer death in North American women today. In 2008 there will be 200,000 new breast cancer cases discovered in the United States and Canada, and 45,000 women will die from this disease – about 45 times more than will die from non-melanoma skin cancer.
And that too is a comparison that is coming to light. A University of Oslo research team showed this year that 10 times as many cancers are prevented by the vitamin D generated from regular sun exposure than the dermatology industry contends are caused by the sun. (More details on this study are available in the news archive on SmartTan.com).
All you need to participate in this promotion in May is the easy-to-use D-Feat Breast Cancer kit, which is available right now. The campaign asks your clients to contribute $1 or $5 toward vitamin D-breast cancer research and awareness programs. Call your Smart Tan Member Services representative at 800-652-3269 or 866-795-3755 in Canada to get the kit and take part in this important effort.
The campaign kit includes: