SEPT. 28, 2009 — Nine out of 10 tanning business owners think they will be more profitable three years from now, according to a SmartTan.com poll conducted this month. Only 10 percent saw their businesses being less profitable by 2012.

“There’s no doubt this has been a challenging year, but this finding, viewed in the context of all the polls we’ve done this year, suggests that optimism for the future is still high,” Smart Tan Vice President Joseph Levy said. “At that core of that optimism, we think, is the fact that indoor tanning is still outperforming the rest of the retail sector as a whole and the fact that the public is waking up to the fact that regular UV exposure is natural and intended and that sun avoidance is being revealed to be at the heart of many negative outcomes.”

Smart Tan will be revealing a first-ever offense-minded initiative to promote the science-driven correction in public attitudes about UV exposure at Smart Tan Downtown Oct. 9-11 in Downtown Nashville. “The landscape is going to change, and we’re going to bring everyone together to support that change,” Levy said. “I am personally excited about what’s going to happen and look forward to discussing the way forward individually with as many people in the tanning community as possible. The campaign we’re unveiling has both national and local elements. It’s totally new and exciting.”

To register for Smart Tan Downtown click here or call 800-652-3269 or 866-795-3755 in Canada.