Last year, Madison Wirtz had composed a list of everything she would like to see in a tanning salon. She wanted to transform that list into reality, providing a state-of-the-art facility for her community in Victoria, Texas — something it was lacking. She, along with her family, decided they had to travel to Smart Tan Nashville to get an idea of what the industry was about, what she needed in order to be successful and who she needed to connect with for advice.

Smart Tan Nashville ended up being everything she had hoped for and more. They sat in on the sessions that provided marketing advice so she knew how to promote her salon prior to opening. She mingled with salon owners who offered up imperative advice on what works and what doesn’t. Above all, she received valuable information that brought her dream to reality. In February of 2016, Endless Sun Tan opened their doors, and they must be doing an exceptional job, because the look on each new client’s face says it all.

“Every time a new person comes into our salon, I see the excitement in their eyes, and I get even more excited because I know we did the right thing,” says Wirtz.

Click here to read the entire article in the latest issue of Smart Tan Magazine online.