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Making an Impression with AdWords

Friday, February 25th, 2011

By: Chris Cummings

Google’s online advertising, AdWords, allows you to target potential customers that are already searching for your type of business.  We call this “pull marketing” because the customer is coming to you on his or her own terms; you’re not “pushing” a marketing message to them involuntarily.  This typically yields a much higher return on your investment……READ MORE

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