By Scott Nichols
Busy season is in full swing and before you know, it’s over! All our efforts right now are on the taking care of the customer and maximizing every dollar that comes into the salon, and there is nothing wrong with that, but don’t forget to take every opportunity right now to keep your business strong during the off season.
I want you to take a different look at the busy season – just briefly. I want you to imagine that you are in the month of October, and while in this month, come up with a list you would have done differently this past busy season that would help you now. I know that doing this in April can be a buzz kill and somewhat depressing, but making small changes in your business today could have big impacts later.
If I had to create a list here is what it would look like:
This list can be important to a salon that is trying to build a successful EFT business during and after the busy season. I would ask that you take the time now to start building your list. After building your list, you will need to have your team on board. Communicate with your managers and/or employees to ensure that they understand what goals you are setting forth (since they are the ones that will be promoting these). Just like your employees promote and educate your customers, you need to do the same when you are presenting these ideas to your staff. They need to understand “why” you want this promoted along with “how” you want this promoted.
Lastly, I would make sure that you follow up with each employee to ensure they are focusing on what you want them to focus on. You may see that you are making progress but always follow through to ensure you are getting the progress you want.
I encourage you to make your list and start working on it today. Work hard at making each item on your list successful, because when busy season is over and slow season is upon us you will be thanking yourself for doing so.