Keep a close eye on your competitors with the help of the Perch app for iOS and Android, as described in the article “Want to Spy on Rivals? There’s an App for That” from Inc.com. Monitoring Internet activity is an easy way to keep tabs on the strategies of your competition, and this free app makes it simpler by compiling all the available information in one place.
Here’s how it works:
When you launch Perch, it will ask you to identify your company from a list of nearby businesses or by searching for it. Then, it will provide a list of rival businesses located near yours. These will include direct competitors, as well as businesses in adjacent industries. From that list you can personalize your own ‘watch list’ for easier viewing. You can also set up daily or weekly email reports on your competition’s online activity. This will include activity from Facebook, Twitter, Yelp, Foursquare, various daily deal sites and others.
Perch won’t give you all of the information you need about your competitors, but it’s a good starting point and definitely beats clicking around from page to page to monitor your rivals on a daily basis.