By Grant Miller, Salon Consultant

Getting your existing customers to spend more money more often is an effective way to quickly increase your revenue. Marketing is a process, and you should always be attracting new customers and maximizing the value of your existing ones.

The easiest sales is selling something to someone who has recently spent money with you. If you know how to maximize the opportunity, tapping into those customers can be a big revenue booster. Here are five fast ways to do so:

1. Thank You Cards. When was the last time you purchased something and the store actually acknowledge your purchase after the sale? Unfortunately, this hardly ever happens. Showing gratitude by thanking customers for their business can instigate them to purchase more from you. Imagine the impact you’ll make when a new customer that joins your EFT membership, or makes a $100 lotion purchase, receives a handwritten note fro you or your staff. The thank you card could also include a special incentive for their next purchase.

Click here to read the entire article in the latest issue of Smart Tan Magazine online.