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Facebook Updates ‘Nearby’ Mobile Tool

Wednesday, December 19th, 2012

An update Monday to the “Nearby” feature on Facebook will impact the way consumers find your business using the social network giant, as described in an article from Entrepreneur.com. This feature is used to find local businesses via mobile devices, and listings will now be based upon feedback from the people’s Facebook friends.

Components that will affect search results will include recommendations, where friends can rate a business from 1 to 5, as well as the places where friends have previously checked in. Unlike many review apps, one must have “checked in” to a business before they can rate it. Results will become more personalized the more friends recommend, rate and check into places.

This update is yet another reminded of the importance of remaining visible on Facebook. Here are some tips to help you make sure your page is optimized, as the new Nearby rolls out:

  1. Update your Page. Ensure that you have all the latest info on your page, including address, store hours, phone number and details about your business in the About section.
  2. Update your Category. This will guarantee that your business will be found in the right category when people search for your specific type of business. To do so, go to your page’s Admin Panel, click Edit Page, select Update Info and choose your category under Basic Information.
  3. Talk to Your Customer. Try to get your customers to like, check into, rate and recommend your business on Facebook so that you’ll appear higher in search ratings.

Click here to read more from Entrpreneur.com.

 

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