Devoted Creations Inc. announces its newly formed partnership with Paul “DJ Pauly D” DelVecchio, to launch an exclusive line of Tanning Lotions and Sunless Products to be sold in high-end professional salons throughout the world. Already recognized as the fastest growing Indoor Tanning Lotion Brand around the globe with award winning marketing campaigns, Devoted Creations sees this joint venture with Pauly D as a huge step forward for its popular brand of products.

“Partnering with Pauly, who has such a tremendous amount of star power and fan following, is beyond exciting. Our teams have great chemistry and drive which makes this a winning combination,” states Lewis Henry, Devoted Creation’s President. Be on the watch for great things from this dynamic partnership.

Paul “DJ Pauly D” DelVecchio

Born in Providence, R.I., Paul “DJ Pauly D” DelVecchio is recognized for his musical talent as well as his reality star status on MTV’s highest rated show, “Jersey Shore,” which premiered in December 2009.

Quickly a fan favorite, MTV announced Pauly as the first cast member to receive his own spinoff, which will chronicle his life as a celebrity DJ, set to air in 2012.

On August 7, 2011 Pauly won “Choice TV: Male Reality/Variety Star” at the Teen Choice Awards after being nominated for the second year in a row.

Pauly received more recognition being voted the #8 Best DJ in America in 2010 and was nominated again in 2011, but his notoriety did not come overnight. At the age of 16, long before his “Jersey Shore” fame, Pauly started as a DJ and that is where his passion remains.

In Summer 2011, Pauly joined the iconic Britney Spears on select dates of her Femme Fatale Tour, alongside Britney and Nicki Minaj.

Pauly has spent the past year working on a Miracle Whip commercial, a line of personalized greeting cards with StarGreetz, his own iPad application and a partnership in the Dirty Couture clothing line.

Pauly is one of the nation’s favorite DJ’s and is always in high demand. He is a crowd favorite and a true asset to any venue. Pauly continues to tour the world DJing while holding down a Vegas residency.