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Crafting Search Ads that Drive Clicks and Sales

Monday, September 17th, 2018

By now you know that Google AdWords is a major tool for business success in our digital age. AdWords allows your business to be found by people looking for your services and is a strong platform for converting those people to customers. The platform offers many types of advertising solutions, including search ads, display ads, video ads, and app ad. While visuals such as display ads and video ads are effective, search ads are the primary component of AdWords.

Paying to show up in search results is only half the battle; the formatting and copywriting of your ad will also determine how many people click on your page and what they’re going to do when they get to your site. Writing the perfect search ad takes effort and thought since there are various aspects to consider. Here are a few things to keep in mind when creating them:

Writing Structure

Writing search results can sometimes seem difficult – you’re required to develop two headlines within a limited amount of text and characters. While this may seem like a challenge, it’s actually a beneficial exercise to take a step back and look at the exact point you want to make. You want to focus on a solution for your customer’s needs and show them the end objective. Less is more when it comes to writing search ads. Get down to the main point, and show your viewers that you have a solution for their want/need.

Click here to read the entire article in the latest issue of Smart Tan Magazine online.


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