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Archive for the ‘Tanning Trends Extra’ Category

What Are You Giving Away for Free?

Wednesday, November 11th, 2009

There is a new business model that has quietly crept into the marketing mainstream. FREE! Some of the biggest companies are now adopting a FREE strategy. Think about Google and the amount of money this company makes. The interesting part

Dr. Canada – If I only had a “Dr.” in front of my name Part III

Wednesday, November 11th, 2009


In my last “If I only had a ‘Dr.’ in front of my name” column, I discussed the CDA’s (Canadian Dermatology Association’s) peculiar stance on allowing sunscreen manufacturers to put so much misinformation on a sunscreen bottle………FULL STORY

A [Very] Little Music, Maestro!

Tuesday, October 6th, 2009

I’m constantly intrigued by what makes people shop. There are so many studies on consumerism linked to subconscious triggers.

Solving the ‘Myth’ery of PCI Compliance

Tuesday, October 6th, 2009

Owning and managing a small business requires you to wear a lot of different hats – sales manager, marketing director, HR, accountant . . . the list goes on.

Color Your Employees Happy

Tuesday, October 6th, 2009

The Tanning Industry brings an opportunity to give young people their first job. To me this is a wonderful place to be. I love seeing the excitement of a 16-year-old when you tell them they “got the job.”

Canadian Salons, STAND UP

Tuesday, October 6th, 2009

July 28th started the worst two weeks of negative media I have ever seen in the 25 years I’ve been in the tanning community.

Embracing the Dog Days of Non-Peak Season

Tuesday, September 22nd, 2009

By the time peak season madness blows through, most of us behind the counter welcome the idea of taking a deep breath, slowing down and catching up on things put on the backburner due to the earlier tanning frenzy. But

Ask The Trainer: Always on the Lookout

Tuesday, September 22nd, 2009

Hiring talent is like maintaining a consistent tan. You have to keep at it or your objective begins to fade.             I’m a big fan of always looking for great people. Ray Kroc, founder of McDonald’s, states, “You are only as