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Archive for the ‘Tanning Trends Extra’ Category

JCTA on the Road

Tuesday, March 30th, 2010


As the JCTA Executive Director, I was invited by Chris Shaffer of New Sunshine LLC to speak at the European Sunlight Association’s Media Day and Board Meeting in Cologne, Germany in February. I was asked to inform ESA how the …

Hypnotic Retail Selling

Tuesday, March 30th, 2010

4-10-salesEvery retailer has “Looky Lous” – but are they really just looking or are they afraid of buying for some reason? You must identify your prospect’s defense mechanism for not buying. Then explain to them it’s normal…….FULL STORY

Just a Click Away

Friday, March 12th, 2010

mar-10-trainerLife moves pretty fast, my friends, and it may just pass you by if you don’t stop and actively participate. Let’s face it – social media is the most accessible, fastest growing and most convenient form of communication that we …

2010 in Canada

Tuesday, January 26th, 2010

feb-10-canadaCanada has had a slow start for the season. First of all the weather has been unseasonably warm. Secondly, clients who, when finances are better, would normally go on sunny vacations aren’t. But those same people may have the winter …

No Tan Tax

Tuesday, January 26th, 2010

feb-10-behindWhile contemplating what to write about this issue, I decided a little Facebook-stalking might be the perfect way to clear my head and encourage all those right-brain ideas to pop in. I wasn’t on long when I got a request …

The Best Medicine

Tuesday, January 26th, 2010

feb-10-askPeople love to laugh – and they like other people to laugh with them.

Scientific research suggests the powers of humor and a good old-fashioned smile reduce stress, boost the immune system, make you look younger, release endorphins and serotonin …

Gearing Up for Busy Season

Wednesday, December 23rd, 2009

jan-10-trainerIt’s that time of the year … the time all salon owners hold their breath for and pray will come! Yes, busy season is here and getting your salon prepared can be as simple as one – two – three. …

Are you Pleasing Everyone?

Wednesday, December 23rd, 2009

I got anjan-10-sales e-mail from a person complaining about one of my interviews on The Retailer’s Advantage. This person was very respectful and complimented me on my work but thought that this one interview I did recently just didn’t meet …