Archive for the ‘Tanning Trends Extra’ Category

As the JCTA Executive Director, I was invited by Chris Shaffer of New Sunshine LLC to speak at the European Sunlight Association’s Media Day and Board Meeting in Cologne, Germany in February. I was asked to inform ESA how the …

Every retailer has “Looky Lous” – but are they really just looking or are they afraid of buying for some reason? You must identify your prospect’s defense mechanism for not buying. Then explain to them it’s normal…….FULL STORY…

Life moves pretty fast, my friends, and it may just pass you by if you don’t stop and actively participate. Let’s face it – social media is the most accessible, fastest growing and most convenient form of communication that we …

Canada has had a slow start for the season. First of all the weather has been unseasonably warm. Secondly, clients who, when finances are better, would normally go on sunny vacations aren’t. But those same people may have the winter …

While contemplating what to write about this issue, I decided a little Facebook-stalking might be the perfect way to clear my head and encourage all those right-brain ideas to pop in. I wasn’t on long when I got a request …

People love to laugh – and they like other people to laugh with them.

Scientific research suggests the powers of humor and a good old-fashioned smile reduce stress, boost the immune system, make you look younger, release endorphins and serotonin …

It’s that time of the year … the time all salon owners hold their breath for and pray will come! Yes, busy season is here and getting your salon prepared can be as simple as one – two – three. …

I got an e-mail from a person complaining about one of my interviews on The Retailer’s Advantage. This person was very respectful and complimented me on my work but thought that this one interview I did recently just didn’t meet …