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Archive for the ‘News’ Category

Red Light Equipment That Looks the Part

Wednesday, March 27th, 2024

If you’re looking at red light as just another form of diversification on par with other services you add to build an all-inclusive membership, you’ve got it all wrong. Today’s red light has the potential to play a far more …

Study the History of Your Marketing

Tuesday, March 26th, 2024

By Scott Nichols

I hope this busy season is going well for you. It’s the time of year to build your customer base so we can sell products and services to more customers. It’s the time of year to build …

Sunbeds – the myths and the facts: UK Sunbed Association

Monday, March 25th, 2024

Professional sunbeds help people to tan “responsibly” without burning, says The Sunbed Association

With the summer months approaching, the UK sunbed industry is determined to dispel the “entrenched myths” surrounding the use of indoor tanning equipment.

The Sunbed Association (TSA), …

Show Your Community Your Best Face

Friday, March 22nd, 2024

As the indoor tanning community continues to evolve and grow professionally, the market’s most successful operations continue to focus on key competencies.

  1. Recommit Your Business to Sunburn Prevention

The science of sun care is coming back to center, as it …

Sun Exposure and Athletic Performance

Thursday, March 21st, 2024

By Marc Sorenson, EdD, Sunlight Institute

Almost no one realizes the dramatic improvement that sun exposure can make on athletic performance. I helped Dr. John Cannell obtain translations of many esoteric and decades-old studies that had been forgotten, probably due …

How Red Light Therapy Improves Tanning Results

Wednesday, March 20th, 2024

You probably already knew that red light improves the condition and appearance of skin but, equally as important for tanning businesses to understand, red and near-infrared light therapy can also accelerate and enhance tanning results.

Ultraviolet A, or UVA light, …

A Tan Is Natural and Intended

Tuesday, March 19th, 2024

By Joseph Levy, American Suntanning Association

In the past decade the evidence supporting regular, non-burning UV exposure as opposed to sun-abstinence or over-blown sun-avoidance has continued to come into focus – especially now that government data shows clearly that most …

Dealing with the Aftermath of Firing an Employee

Monday, March 18th, 2024

It takes a lot of deliberation and effort to bring a new team member on board, especially in small businesses. The strain on resources can be more apparent than at larger companies, meaning the hiring process must be very strategic. …

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